Consumer Health in China

CONSUMER HEALTH IN CHINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Healthy Living Continues To Drive Growth in Consumer Health in China

Supportive Government Policies Continue To Propel Growth

Mergers and Acquisitions Lead To A Dynamic Competitive Landscape

the Integration of Online and Offline Sees Strong Potential

Steady Growth Expected for Consumer Health Over the Forecast Period

Market Indicators

Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018

Table 2 Life Expectancy at Birth 2013-2018

Market Data

Table 3 Sales of Consumer Health by Category: Value 2013-2018

Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018

Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018

Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018

Table 7 Distribution of Consumer Health by Format: % Value 2013-2018

Table 8 Distribution of Consumer Health by Format and Category: % Value 2018

Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023

Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Summary 1 OTC: Switches

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Growth in Analgesics Is Driven by the Ageing Population

Stressful Lifestyles Also Contribute To Value Growth

Analgesic Plasters Are Gaining Popularity for Pain Relief

Competitive Landscape

Domestic Players Dominate Analgesics, Led by Yunnan Baiyao Group

the Popularity of Traditional Chinese Herbal Products

Shang Shi Zhi Tong Gao Switches From Class B To Class A

Category Data

Table 11 Sales of Analgesics by Category: Value 2013-2018

Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018

Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018

Table 14 NBO Company Shares of Analgesics: % Value 2014-2018

Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018

Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023

Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Young Working Classes and the Ageing Population Fuel Demand for Sleep Aids

Sleep-support Dietary Supplements Compete With OTC Sleep Aids

Competitive Landscape

the Strong Performance of A Well-established Brand

Products Containing Pure Herbal/traditional Ingredients Remain the Most Popular

Category Data

Table 18 Sales of Sleep Aids: Value 2013-2018

Table 19 Sales of Sleep Aids: % Value Growth 2013-2018

Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018

Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018

Table 22 Forecast Sales of Sleep Aids: Value 2018-2023

Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Colds and Flu Drive Value Sales of Cough and Cold Remedies

Self-medication Apps Increase in Popularity

Herbal/traditional Products Enjoy Growing Popularity Amongst Younger Consumers

Competitive Landscape

Cr Sanjiu Medical & Pharmaceutical Maintains Its Lead

Greater Concentration in Cough, Cold and Allergy Remedies

Switches From Rx To OTC Widen the Retail Offering

Category Data

Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018

Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018

Table 26 Sales of Decongestants by Category: Value 2013-2018

Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018

Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018

Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018

Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023

Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

the Rise of "wellcare" and Strong Rivals From Beauty and Personal Care

Seasonal and Regional Factors Influence Dermatologicals

Western Medicine Outperforms Chinese Herbal Medicine

Competitive Landscape

Xian Janssen Pharmaceutical Maintains Its Clear Lead

New Opportunities for Local Players in Dermatologicals

Category Data

Table 32 Sales of Dermatologicals by Category: Value 2013-2018

Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018

Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018

Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018

Table 36 LBN Brand Shares of Hair Loss Treatments: % Value 2015-2018

Table 37 Forecast Sales of Dermatologicals by Category: Value 2018-2023

Table 38 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Hectic Schedules Negatively Affect Gastrointestinal Health

Motion Sickness Remedies Is Boosted by Tourism

Chinese New Year Affects Sales of Motion Sickness Remedies

Competitive Landscape

Jiangzhong Pharmaceutical Maintains Its Lead in Digestive Remedies

the Popularity of Herbal Products

Chemists/pharmacies Is the Main Distribution Channel for Digestive Remedies

Category Data

Table 39 Sales of Digestive Remedies by Category: Value 2013-2018

Table 40 Sales of Digestive Remedies by Category: % Value Growth 2013-2018

Table 41 NBO Company Shares of Digestive Remedies: % Value 2014-2018

Table 42 LBN Brand Shares of Digestive Remedies: % Value 2015-2018

Table 43 Forecast Sales of Digestive Remedies by Category: Value 2018-2023

Table 44 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Steady Value Growth

Dry Eye Products and Drops Lead

Drugstores/parapharmacies Is Taking Share From Chemists/pharmacies

Competitive Landscape

Shandong Bausch & Lomb Freda Pharmaceutical Strengthens Its Lead

Decline in Share for the Mentholatum (zhongshan) Pharmaceuticals

New Entrants and New Products

Category Data

Table 45 Sales of Eye Care by Category: Value 2013-2018

Table 46 Sales of Eye Care by Category: % Value Growth 2013-2018

Table 47 Sales of Standard Eye Care by Format: % Value 2013-2018

Table 48 Sales of Standard Eye Care by Positioning: % Value 2013-2018

Table 49 NBO Company Shares of Eye Care: % Value 2014-2018

Table 50 LBN Brand Shares of Eye Care: % Value 2015-2018

Table 51 Forecast Sales of Eye Care by Category: Value 2018-2023

Table 52 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Steady Growth Is Driven by Rising Unit Prices

Market Expansion Boosts Growth

the Importance of Chemists/pharmacies in Distribution Is Weakening

Competitive Landscape

Yunnan Baiyao Group Maintains Its Lead in Wound Care

Very Limited Innovations in Wound Care

Category Data

Table 53 Sales of Wound Care by Category: Value 2013-2018

Table 54 Sales of Wound Care by Category: % Value Growth 2013-2018

Table 55 NBO Company Shares of Wound Care: % Value 2014-2018

Table 56 LBN Brand Shares of Wound Care: % Value 2015-2018

Table 57 Forecast Sales of Wound Care by Category: Value 2018-2023

Table 58 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

National Fitness Plan Continues To Drive Growth in Sports Nutrition

Core and On-the-go Sports Nutrition Are on the Rise

Internet Retailing Continues To Gain Share, Seeing the Fastest Pace of Growth

Competitive Landscape

Muscletech Continues To Lead Sports Nutrition

Cooperation With Gyms

Intense Competition in Sports Nutrition Is Led by International Brands

Category Data

Table 59 Sales of Sports Nutrition by Category: Value 2013-2018

Table 60 Sales of Sports Nutrition by Category: % Value Growth 2013-2018

Table 61 NBO Company Shares of Sports Nutrition: % Value 2014-2018

Table 62 LBN Brand Shares of Sports Nutrition: % Value 2015-2018

Table 63 Forecast Sales of Sports Nutrition by Category: Value 2018-2023

Table 64 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Supportive Government Policy Leads To A Good Environment for Growth

Glucosamine Witnesses Robust Growth

Paediatric Dietary Supplements Has Strong Growth Potential

Competitive Landscape

Mergers and Acquisitions Are on the Rise in Dietary Supplements

By-health Announces the Purchase of Life-space Group

International Brands Speed Up Channel Expansion

Category Data

Table 65 Sales of Dietary Supplements by Category: Value 2013-2018

Table 66 Sales of Dietary Supplements by Category: % Value Growth 2013-2018

Table 67 Sales of Dietary Supplements by Positioning: % Value 2013-2018

Table 68 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018

Table 69 NBO Company Shares of Dietary Supplements: % Value 2014-2018

Table 70 LBN Brand Shares of Dietary Supplements: % Value 2015-2018

Table 71 Forecast Sales of Dietary Supplements by Category: Value 2018-2023

Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasingly Rational Consumption of Vitamins Amongst Chinese Consumers

Segmented Multivitamins Are on the Rise

Internet Retailing Is Expanding

Competitive Landscape

Amway (china) Leads Vitamins in China

Marketing Campaigns To Raise Brand Awareness

the Launch of Segmented Multivitamins

Category Data

Table 73 Sales of Vitamins by Category: Value 2013-2018

Table 74 Sales of Vitamins by Category: % Value Growth 2013-2018

Table 75 Sales of Multivitamins by Positioning: % Value 2013-2018

Table 76 NBO Company Shares of Vitamins: % Value 2014-2018

Table 77 LBN Brand Shares of Vitamins: % Value 2015-2018

Table 78 Forecast Sales of Vitamins by Category: Value 2018-2023

Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Weight Management and Wellbeing Sees Stable Growth

Meal Replacement Has the Highest Sales

Supplement Nutrition Drinks Is Set To See the Fastest Growth

Competitive Landscape

Herbalife (china) Health Products Maintains Its Lead

International Manufacturers Dominate Weight Management and Wellbeing...

...whilst Domestic Players Aim To Catch Up

Category Data

Table 80 Sales of Weight Management and Wellbeing by Category: Value 2013-2018

Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018

Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018

Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018

Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023

Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Support From the Government Facilitates Growth

the Healthy Living Mindset Drives Demand

Natural Ingredients Are Believed To Have Fewer Side-effects

Competitive Landscape

Infinitus (china) Maintains Its Lead

Raising Brand Awareness

Domestic Brands Are Strongly Competitive in A Fragmented Category

Category Data

Table 86 Sales of Herbal/Traditional Products by Category: Value 2013-2018

Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018

Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018

Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018

Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023

Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

the Two-child Policy Continues To Reap Rewards for Paediatric Consumer Health

Improving Health Awareness Amongst Parents Drives Demand

Prevention Rather Than Cure

Competitive Landscape

Biostime Maintains Its Lead in Paediatric Consumer Health

New Product Launches

Fierce Competitive Landscape Seen in the Review Period

Category Data

Table 92 Sales of Paediatric Consumer Health by Category: Value 2013-2018

Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018

Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018

Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018

Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018

Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023

Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023