Report Detail

Other Apparel and Footwear in Morocco

  • RnM3080939
  • |
  • 08 March, 2019
  • |
  • Global
  • |
  • 72 Pages
  • |
  • Euromonitor
  • |
  • Other

The Moroccan economy continued to grow in 2018, in turn positively affecting the country’s apparel and footwear industry. Apparel and footwear sales also continued to be driven by social media platforms, which are serving to increase local consumers’ awareness of new fashion trends. In addition, the growth of the country’s population is another factor helping to support sales, along with increasing employment. At the same time, local apparel and footwear companies are focusing on further expansi...

Euromonitor International's Apparel and Footwear in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


APPAREL AND FOOTWEAR IN MOROCCO

    Euromonitor International

      March 2019

        LIST OF CONTENTS AND TABLES

          Executive Summary

            Apparel and Footwear in Morocco Continues To Grow Steadily in 2018

              Impact of the 2018 Fifa World Cup

                Apparel and Footwear Competitive Environment Becoming Increasingly Tough

                  Internet Retailing Becoming An Alternative Distribution Channel in Morocco

                    Apparel and Footwear Expected To Continue To Grow Steadily Over the Forecast Period

                      Market Data

                        Table 1 Sales of Apparel and Footwear by Category: Volume 2013-2018

                          Table 2 Sales of Apparel and Footwear by Category: Value 2013-2018

                            Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2013-2018

                              Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2013-2018

                                Table 5 NBO Company Shares of Apparel and Footwear: % Value 2014-2018

                                  Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2015-2018

                                    Table 7 Distribution of Apparel and Footwear by Format: % Value 2013-2018

                                      Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2018

                                        Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2018-2023

                                          Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2018-2023

                                            Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023

                                              Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2018-2023

                                                Definitions

                                                  Sources

                                                    Summary 1 Research Sources

                                                      Headlines

                                                        Prospects

                                                          Category Benefiting From An Increasing Birth Rate

                                                            Government Support for Children's Education

                                                              Lower Prices Serve To Widen the Category's Target Audience

                                                                Competitive Landscape

                                                                  Mayoral Moda Infantil Maintains A Marginal Lead Over Label'vie

                                                                    Tati Looks To Cater for All the Family at the Lowest Possible Price

                                                                      Defacto Continues To Gain Ground

                                                                        Category Data

                                                                          Table 13 Sales of Childrenswear by Category: Volume 2013-2018

                                                                            Table 14 Sales of Childrenswear by Category: Value 2013-2018

                                                                              Table 15 Sales of Childrenswear by Category: % Volume Growth 2013-2018

                                                                                Table 16 Sales of Childrenswear by Category: % Value Growth 2013-2018

                                                                                  Table 17 NBO Company Shares of Childrenswear: % Value 2014-2018

                                                                                    Table 18 LBN Brand Shares of Childrenswear: % Value 2015-2018

                                                                                      Table 19 Forecast Sales of Childrenswear by Category: Volume 2018-2023

                                                                                        Table 20 Forecast Sales of Childrenswear by Category: Value 2018-2023

                                                                                          Table 21 Forecast Sales of Childrenswear by Category: % Volume Growth 2018-2023

                                                                                            Table 22 Forecast Sales of Childrenswear by Category: % Value Growth 2018-2023

                                                                                              Headlines

                                                                                                Prospects

                                                                                                  Social Media Having A Significant Impact on Apparel Accessories

                                                                                                    Wider Variety of Products at Affordable Prices

                                                                                                      Impact of the Weather on Demand

                                                                                                        Competitive Landscape

                                                                                                          Flou Remains the Leading Player

                                                                                                            Female Employment Helps Drive Sales of Apparel Accessories

                                                                                                              Category Data

                                                                                                                Table 23 Sales of Apparel Accessories by Category: Volume 2013-2018

                                                                                                                  Table 24 Sales of Apparel Accessories by Category: Value 2013-2018

                                                                                                                    Table 25 Sales of Apparel Accessories by Category: % Volume Growth 2013-2018

                                                                                                                      Table 26 Sales of Apparel Accessories by Category: % Value Growth 2013-2018

                                                                                                                        Table 27 NBO Company Shares of Apparel Accessories: % Value 2014-2018

                                                                                                                          Table 28 LBN Brand Shares of Apparel Accessories: % Value 2015-2018

                                                                                                                            Table 29 Forecast Sales of Apparel Accessories by Category: Volume 2018-2023

                                                                                                                              Table 30 Forecast Sales of Apparel Accessories by Category: Value 2018-2023

                                                                                                                                Table 31 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2018-2023

                                                                                                                                  Table 32 Forecast Sales of Apparel Accessories by Category: % Value Growth 2018-2023

                                                                                                                                    Headlines

                                                                                                                                      Prospects

                                                                                                                                        Men's Tops Continues To Perform Well

                                                                                                                                          Men's Suits the Best Performing Category in 2018

                                                                                                                                            Moroccan Men Paying More Attention To Their Appearance

                                                                                                                                              Competitive Landscape

                                                                                                                                                Label'vie Maintains Its Leading Position

                                                                                                                                                  Menswear in Morocco Witnessing Increasing Competition

                                                                                                                                                    Category Data

                                                                                                                                                      Table 33 Sales of Menswear by Category: Volume 2013-2018

                                                                                                                                                        Table 34 Sales of Menswear by Category: Value 2013-2018

                                                                                                                                                          Table 35 Sales of Menswear by Category: % Volume Growth 2013-2018

                                                                                                                                                            Table 36 Sales of Menswear by Category: % Value Growth 2013-2018

                                                                                                                                                              Table 37 NBO Company Shares of Menswear: % Value 2014-2018

                                                                                                                                                                Table 38 LBN Brand Shares of Menswear: % Value 2015-2018

                                                                                                                                                                  Table 39 NBO Company Shares of Men's Nightwear: % Value 2014-2018

                                                                                                                                                                    Table 40 LBN Brand Shares of Men's Nightwear: % Value 2015-2018

                                                                                                                                                                      Table 41 NBO Company Shares of Men's Outerwear: % Value 2014-2018

                                                                                                                                                                        Table 42 LBN Brand Shares of Men's Outerwear: % Value 2015-2018

                                                                                                                                                                          Table 43 NBO Company Shares of Men's Swimwear: % Value 2014-2018

                                                                                                                                                                            Table 44 LBN Brand Shares of Men's Swimwear: % Value 2015-2018

                                                                                                                                                                              Table 45 NBO Company Shares of Men's Underwear: % Value 2014-2018

                                                                                                                                                                                Table 46 LBN Brand Shares of Men's Underwear: % Value 2015-2018

                                                                                                                                                                                  Table 47 Forecast Sales of Menswear by Category: Volume 2018-2023

                                                                                                                                                                                    Table 48 Forecast Sales of Menswear by Category: Value 2018-2023

                                                                                                                                                                                      Table 49 Forecast Sales of Menswear by Category: % Volume Growth 2018-2023

                                                                                                                                                                                        Table 50 Forecast Sales of Menswear by Category: % Value Growth 2018-2023

                                                                                                                                                                                          Headlines

                                                                                                                                                                                            Prospects

                                                                                                                                                                                              Womenswear Being Driven by Female Empowerment and Fashion Trends

                                                                                                                                                                                                Internet Retailing Becoming More Important

                                                                                                                                                                                                  Women's Suits the Best Performing Category in 2018

                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                      Lc Waikiki Continues To Lead Womenswear in 2018 and Increases the Gap on Its Competitors

                                                                                                                                                                                                        Brand Name Becoming More Important in the Purchasing Decision

                                                                                                                                                                                                          Category Data

                                                                                                                                                                                                            Table 51 Sales of Womenswear by Category: Volume 2013-2018

                                                                                                                                                                                                              Table 52 Sales of Womenswear by Category: Value 2013-2018

                                                                                                                                                                                                                Table 53 Sales of Womenswear by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                  Table 54 Sales of Womenswear by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                    Table 55 NBO Company Shares of Womenswear: % Value 2014-2018

                                                                                                                                                                                                                      Table 56 LBN Brand Shares of Womenswear: % Value 2015-2018

                                                                                                                                                                                                                        Table 57 NBO Company Shares of Women's Nightwear: % Value 2014-2018

                                                                                                                                                                                                                          Table 58 LBN Brand Shares of Women's Nightwear: % Value 2015-2018

                                                                                                                                                                                                                            Table 59 NBO Company Shares of Women's Outerwear: % Value 2014-2018

                                                                                                                                                                                                                              Table 60 LBN Brand Shares of Women's Outerwear: % Value 2015-2018

                                                                                                                                                                                                                                Table 61 NBO Company Shares of Women's Swimwear: % Value 2014-2018

                                                                                                                                                                                                                                  Table 62 LBN Brand Shares of Women's Swimwear: % Value 2015-2018

                                                                                                                                                                                                                                    Table 63 NBO Company Shares of Women's Underwear: % Value 2014-2018

                                                                                                                                                                                                                                      Table 64 LBN Brand Shares of Women's Underwear: % Value 2015-2018

                                                                                                                                                                                                                                        Table 65 Forecast Sales of Womenswear by Category: Volume 2018-2023

                                                                                                                                                                                                                                          Table 66 Forecast Sales of Womenswear by Category: Value 2018-2023

                                                                                                                                                                                                                                            Table 67 Forecast Sales of Womenswear by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                              Table 68 Forecast Sales of Womenswear by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                Headlines

                                                                                                                                                                                                                                                  Prospects

                                                                                                                                                                                                                                                    Standard Jeans Continues To Gain Share From Economy Jeans

                                                                                                                                                                                                                                                      Premium Women's Jeans Remains the Fast Growing Category

                                                                                                                                                                                                                                                        Role of Jeans Role Is Changing

                                                                                                                                                                                                                                                          Competitive Landscape

                                                                                                                                                                                                                                                            Lc Waikiki Seeking To Become the Leader in Jeans

                                                                                                                                                                                                                                                              Sni Societé Nationale D'investissement Corp Remains the Leading Player

                                                                                                                                                                                                                                                                Category Data

                                                                                                                                                                                                                                                                  Table 69 Sales of Jeans by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                    Table 70 Sales of Jeans by Category: Value 2013-2018

                                                                                                                                                                                                                                                                      Table 71 Sales of Jeans by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                        Table 72 Sales of Jeans by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                          Table 73 Sales of Men's Jeans by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                            Table 74 Sales of Men's Jeans by Category: Value 2013-2018

                                                                                                                                                                                                                                                                              Table 75 Sales of Men's Jeans by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                Table 76 Sales of Men's Jeans by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                  Table 77 Sales of Women's Jeans by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                    Table 78 Sales of Women's Jeans by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                      Table 79 Sales of Women's Jeans by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                        Table 80 Sales of Women's Jeans by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                          Table 81 NBO Company Shares of Jeans: % Value 2014-2018

                                                                                                                                                                                                                                                                                            Table 82 LBN Brand Shares of Jeans: % Value 2015-2018

                                                                                                                                                                                                                                                                                              Table 83 Forecast Sales of Jeans by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                Table 84 Forecast Sales of Jeans by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                  Table 85 Forecast Sales of Jeans by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                    Table 86 Forecast Sales of Jeans by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                      Table 87 Forecast Sales of Men's Jeans by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                        Table 88 Forecast Sales of Men's Jeans by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                          Table 89 Forecast Sales of Men's Jeans by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                            Table 90 Forecast Sales of Men's Jeans by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                              Table 91 Forecast Sales of Women's Jeans by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                Table 92 Forecast Sales of Women's Jeans by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                  Table 93 Forecast Sales of Women's Jeans by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                    Table 94 Forecast Sales of Women's Jeans by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                      Headlines

                                                                                                                                                                                                                                                                                                                        Prospects

                                                                                                                                                                                                                                                                                                                          Increasing Number of Women in the Workforce and the Weather Are the Two Main Factors Driving Volume Sales of Sheer Hosiery

                                                                                                                                                                                                                                                                                                                            Ongoing Shift From the Informai To the Formal Channel

                                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                                Sni Societé Nationale D'investissement Corp Maintains Its Leading Position

                                                                                                                                                                                                                                                                                                                                  Flexible Economic Policy Opens the Door To New Investment

                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                      Table 95 Sales of Hosiery by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                        Table 96 Sales of Hosiery by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                          Table 97 Sales of Hosiery by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                            Table 98 Sales of Hosiery by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                              Table 99 NBO Company Shares of Hosiery: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                Table 100 LBN Brand Shares of Hosiery: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                  Table 101 Forecast Sales of Hosiery by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                    Table 102 Forecast Sales of Hosiery by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                      Table 103 Forecast Sales of Hosiery by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                        Table 104 Forecast Sales of Hosiery by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                          Headlines

                                                                                                                                                                                                                                                                                                                                                            Prospects

                                                                                                                                                                                                                                                                                                                                                              Requirement for Formal Work Clothing Having A Positive Impact on Footwear

                                                                                                                                                                                                                                                                                                                                                                Comfort and Affordability the Key Factors When Purchasing Footwear

                                                                                                                                                                                                                                                                                                                                                                  Key Stakeholders Look To Regulate the Footwear Industry in Morocco

                                                                                                                                                                                                                                                                                                                                                                    Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                      Groupe Au Derby Continues To Lead Footwear in 2018

                                                                                                                                                                                                                                                                                                                                                                        Footwear Remains A Very Competitive Category

                                                                                                                                                                                                                                                                                                                                                                          Online Channel Used More for Marketing Purposes Than As A Sales Platform

                                                                                                                                                                                                                                                                                                                                                                            Category Data

                                                                                                                                                                                                                                                                                                                                                                              Table 105 Sales of Footwear by Category: Volume 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                Table 106 Sales of Footwear by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                  Table 107 Sales of Footwear by Category: % Volume Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                    Table 108 Sales of Footwear by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                      Table 109 NBO Company Shares of Footwear: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                        Table 110 LBN Brand Shares of Footwear: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                          Table 111 Distribution of Footwear by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                            Table 112 Forecast Sales of Footwear by Category: Volume 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                              Table 113 Forecast Sales of Footwear by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                Table 114 Forecast Sales of Footwear by Category: % Volume Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                  Table 115 Forecast Sales of Footwear by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                    Headlines

                                                                                                                                                                                                                                                                                                                                                                                                      Prospects

                                                                                                                                                                                                                                                                                                                                                                                                        Success of National Football Team Drives Demand for Sportswear

                                                                                                                                                                                                                                                                                                                                                                                                          Sports-inspired Apparel and Footwear Growing in Popularity Among Young Moroccans

                                                                                                                                                                                                                                                                                                                                                                                                            Category Benefiting From More People Adopting A Healthier Lifestyle and An Increasing Focus on Women

                                                                                                                                                                                                                                                                                                                                                                                                              Competitive Landscape

                                                                                                                                                                                                                                                                                                                                                                                                                Planet Sport Remains the Leading Player Thanks To Its Wide Offer

                                                                                                                                                                                                                                                                                                                                                                                                                  Internet Retailing Continues To Grow

                                                                                                                                                                                                                                                                                                                                                                                                                    Category Data

                                                                                                                                                                                                                                                                                                                                                                                                                      Table 116 Sales of Sportswear by Category: Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                        Table 117 Sales of Sportswear by Category: % Value Growth 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                          Table 118 NBO Company Shares of Sportswear: % Value 2014-2018

                                                                                                                                                                                                                                                                                                                                                                                                                            Table 119 LBN Brand Shares of Sportswear: % Value 2015-2018

                                                                                                                                                                                                                                                                                                                                                                                                                              Table 120 Distribution of Sportswear by Format: % Value 2013-2018

                                                                                                                                                                                                                                                                                                                                                                                                                                Table 121 Forecast Sales of Sportswear by Category: Value 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                  Table 122 Forecast Sales of Sportswear by Category: % Value Growth 2018-2023

                                                                                                                                                                                                                                                                                                                                                                                                                                  Summary:
                                                                                                                                                                                                                                                                                                                                                                                                                                  Get latest Market Research Reports on Apparel and Footwear. Industry analysis & Market Report on Apparel and Footwear is a syndicated market report, published as Apparel and Footwear in Morocco. It is complete Research Study and Industry Analysis of Apparel and Footwear market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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