Advertising North America (NAFTA) Industry Guide 2014-2023

Advertising North America (NAFTA) Industry Guide 2014-2023

Summary

The NAFTA Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered -

- What was the size of the NAFTA advertising industry by value in 2018?
- What will be the size of the NAFTA advertising industry in 2023?
- What factors are affecting the strength of competition in the NAFTA advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the NAFTA advertising industry?

Scope

- Essential resource for top-line data and analysis covering the NAFTA advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
- The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The advertising industry within the NAFTA countries had a total market value of $2,40,093.4 million in 2018.The US was the fastest growing country, with a CAGR of 5.8% over the 2014-18 period.
- Within the advertising industry, the US is the leading country among the NAFTA bloc, with market revenues of $2,25,431.3 million in 2018. This was followed by Canada and Mexico, with a value of $8,884.4 and $5,777.8 million, respectively.
- The US is expected to lead the advertising industry in the NAFTA bloc, with a value of $3,15,622.6 million in 2023, followed by Canada and Mexico with expected values of $11,326.1 and $6,961.2 million, respectively.

Reasons to buy

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the NAFTA advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA advertising industry
- Leading company profiles reveal details of key advertising industry players’ NAFTA operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA advertising industry with five year forecasts
- Compares data from the US, Canada and Mexico, alongside individual chapters on each country