Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2014-2023

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2014-2023

Summary

The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

Key Questions Answered -

- What was the size of the BRIC advertising industry by value in 2018?
- What will be the size of the BRIC advertising industry in 2023?
- What factors are affecting the strength of competition in the BRIC advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the BRIC advertising industry?

Scope

- Essential resource for top-line data and analysis covering the BRIC advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
- Brazil, Russian Federation, India and China (BRIC) are the emerging and fast growing countries within the advertising industry and had a total market value of $1,19,863.7 million in 2018. India was the fastest growing country with a CAGR of 17% over the 2014-18 period.
- Within the advertising industry, China is the leading country among the BRIC nations with market revenues of $88,492.5 million in 2018. This was followed by Brazil, India and Russia with a value of $13,776.5, $10,176.3, and $7,418.4 million, respectively.
- China is expected to lead the advertising industry in the BRIC nations with a value of $1,00,895.8 million in 2023, followed by India, Brazil, Russia with expected values of $16,177.6, $15,478.6 and $10,994.7 million, respectively.

Reasons to buy

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the BRIC advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the BRIC advertising industry
- Leading company profiles reveal details of key advertising industry players’ BRIC operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the BRIC advertising industry with five year forecasts
- Compares data from Brazil, Russia, India, and China, alongside individual chapters on each country