In recent years, Italian consumers embraced health and wellness products such as organic or lactose-free products, considering them the cure for all ills. In yoghurt, traditional products suffered from the growth of novelty items, and brands had to implement strong promotional activity to drive sales. In the forecast period, lactose-free, organic or vegetable-based yoghurts are expected to continue to erode share from traditional products. Consequently, brands and manufacturers will have to inve...
Euromonitor International's Yoghurt and Sour Milk Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Sour Milk Products, Yoghurt.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Yoghurt and Sour Milk Products market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Summary:
Get latest Market Research Reports on Yoghurt and Sour Milk Products in Italy. Industry analysis & Market Report on Yoghurt and Sour Milk Products in Italy is a syndicated market report, published as Yoghurt and Sour Milk Products in Italy. It is complete Research Study and Industry Analysis of Yoghurt and Sour Milk Products in Italy market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.