Current value growth remained modest in Vitamins in 2018 as sales continued to be driven by demand from Chinese consumers. In an ongoing trend which began in 2015, demand for Australian vitamins continues to build among Chinese consumers, who are purchasing these products for themselves and their families or to sell on through online channels in China such as Tmall, Taobao and JD.com. Hundreds of diagou, also known as professional shoppers, buy Australian vitamins on behalf of other Chinese peop...
Euromonitor International's Vitamins in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN AUSTRALIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Steady Growth Continues To Be Supported by Demand From Chinese Consumers
New Flavours and Delivery Formats Continue To Spur Demand
Further Changes Expected in the Retail Distribution of Vitamins
Competitive Landscape
Blackmores Ltd Maintains Its Slender Lead Over Sanofi-aventis and Swisse Wellness
Nature's Care the Latest Australian Player To Be Acquired by Chinese Interests
Blackmores Taps Into Rising Demand for Paediatric Products With New Launch
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Regulation and Shifting Demand for Vitamins and Dietary Supplement Define Industry
Consumer Health Products Remain Popular in Australia But Sales Slow Down
Acquisitions of Local Companies Continue
Distribution Continues To Evolve As the Presence of Discount Pharmacies Increases
the Trend Towards Self-care Management Set To Support Consumer Health Sales
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Australia. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.