The vitamins offer is increasingly segmented according to consumer profiles, notably targeting the elderly, children and young people. In 2018, the leading brand in multivitamins, Centrum, also aimed different products at men and women. Another example is Blackmores, which developed Blackmores Exercise Multivitamins, capitalising on the increasing numbers of Singaporeans engaging in regular exercise. The proliferation of products with specific positioning is expected to continue to support growt...
Euromonitor International's Vitamins in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN SINGAPORE
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Further Product Segmentation To Draw Interest
Multivitamins To Post Strongest Growth
Demand for Vitamin C Remains
Competitive Landscape
Bayer As the Leader
Wyeth Pharmaceuticals Gaining Share
Vitamins Remains Fragmented
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Modern Lifestyles Provide Fertile Ground for Consumer Health in Singapore
Convenience and Prevention Shaping Market Development
Intensifying Competition
Changing Character of Demand Affecting Distribution Landscape
Fast-paced Lifestyles To Exert A Growing Influence
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Singapore. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.