Demand for multivitamins products remained strong in Cameroon in 2018 thanks to consumer appreciation for their convenience and varied benefits. Multivitamins continued to account for the dominant value share within vitamins, and was also the most dynamic category in current value growth terms. With the exception of vitamin C, awareness of single vitamins and their specific benefits was low overall, though demand for vitamin B products remained high among pregnant women. Paediatric vitamins were...
Euromonitor International's Vitamins in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN CAMEROON
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Cameroonians Continue To Favour Multivitamins
Growing Number of Middle-income Earners Boosts Vitamins Consumption
Economic and Demographic Factors Set To Drive Category Expansion
Competitive Landscape
Tianshi Group Continues To Lead Vitamins in 2018
Price Set To Remain A More Important Factor Than Innovation Or Differentiation
Vitamins Face Growing Threat From Fortified Foods and Dietary Supplements
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Faces Competition From Unpackaged and Counterfeit Medicines
Rising Health Awareness Boosts Vitamins and Dietary Supplements Performance
International Players Continue To Lead Consumer Health
Chemists/pharmacies Remains the Leading Distribution Channel
Improvements in Living Standards Set To Drive Market Expansion
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Cameroon. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.