Several factors influence the growing demand from Poles for vitamins. An ageing population is set to fuel growth over the forecast period, as vitamins and dietary supplements in Poland are categories that are still the domains of elderly people; however, there is growing awareness of the importance of a balanced diet, especially among millennials, who are the motor behind the health and wellness trend. This results in higher awareness of the importance of proper supplementation of vital vitamins...
Euromonitor International's Vitamins in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN POLAND
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Changing Lifestyles Create Demand
Vitamins Will Have To Compete With Fortified/functional Food and Beverages
E-pharmacies Are A Fertile Ground for Vitamins
Competitive Landscape
Plusssz Sets the Tone for Multivitamins
Positioning Is Key To the Heart of A Polish Consumer
Split in the Approach of Private Label Depending on the Channel
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Good Economic Situation, Flu Epidemic and Growing Trend Towards Self-care Support Sales
Customers Do Not Distinguish Between OTC Medicines and Dietary Supplements; They Look for Rapid Results
Category Is Very Fragmented and Balanced Between Domestic and International Players
Chemists/pharmacies Remains the Biggest Distribution Channel
Consumer Health in Poland Has A Positive Outlook Over the Medium Term
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Poland. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.