Whereas developed markets are seeing a widespread movement from treatment of maladies (OTC) to longer-term prevention of disease, this trend has been slow to evolve in Ukraine. The key reason behind such a slow movement is the low consumer spending power of Ukrainians overall. Vitamin purchases are not subsidised by the government, whilst the disposable incomes of the population were significantly eroded by the threefold local currency devaluation over 2014-2015. Whilst the economic situation st...
Euromonitor International's Vitamins in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Vitamins market;
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* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN UKRAINE
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Preventative Medication Trend Expansion Is Hampered by Economic Factors
Personalisation of Vitamins Will Assist in Stirring Consumer Interest in Such Products
Competitive Landscape
Multinational Players Fare Well in Vitamins in Ukraine
Local Player Ranks Third With Good Quality and Better Prices
Direct Selling Companies Attract Ukrainians With "natural" Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Benefits From Strong Self-medication Habits in Ukraine
Volumes Recover, With Value Dynamics Further Boosted by Rising Prices
Consumer Health Is A Battlefield of Big Players, Including International and Local Ones
Chemists/pharmacies Is the Core Consumer Health Distribution Channel in Ukraine
Mixed But Overall Positive Outlook for Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins. Industry analysis & Market Report on Vitamins is a syndicated market report, published as Vitamins in Ukraine. It is complete Research Study and Industry Analysis of Vitamins market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.