Vitamins recorded only modest current value growth in 2018, as considerable downwards price pressure from budget brands and private label eroded the gains made through higher volume sales. The popularity of vitamins amongst Dutch consumers means they are widely available not just through drugstores/parapharmacies, but also through an increasing number of other retail outlets, such as healthfood stores, supermarkets and even mixed retailers.
Euromonitor International's Vitamins in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN THE NETHERLANDS
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Modest Value Growth As Budget Brands and Private Label Erode Prices
the Ageing Population Is Expected To Keep Driving Sales of Vitamin D
A Gradual Shift From Reactive Towards Preventive Use
Competitive Landscape
Omega Pharma Nederland Leads Thanks To Its Davitamon Brand
Pgt Healthcare Gains Share Due To the Popularity of Its Swisse Brand
Dosage Is An Important Distinguishing Feature for Brands
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Moderate Value Growth, Largely Driven by Non-otc Categories
OTC Sales Are Not (yet) Lifted by the Brighter Macroeconomy
Pharmaceutical Multinationals Dominate, With Private Label the Main Rival
Supermarkets Gains Ground, To the Detriment of Chemists/pharmacies
Modest Value Growth Over the Forecast Period
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Vitamins in the Netherlands. Industry analysis & Market Report on Vitamins in the Netherlands is a syndicated market report, published as Vitamins in the Netherlands. It is complete Research Study and Industry Analysis of Vitamins in the Netherlands market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.