In 2018, multivitamins continued to outperform single vitamins. This was because the former are perceived by Serbian consumers as being more effective in supporting one’s overall health. In addition, they also tend to think that it is more logical to purchase multivitamins from a financial perspective, for example wishing to avoid spending more money on numerous single vitamins.
Euromonitor International's Vitamins in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN SERBIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Multivitamins Continues To Outperform Single Vitamins
Vitamin B Continues To Dominate Single Vitamins But Sees A Decline in Share of Value Sales
Multivitamins Witnessing Increasing Segmentation
Competitive Landscape
Level of Competition Remains Strong in 2018
Private Label Products Still Not Available
Domestic Company Lomax the Best Performer in 2018
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Self-medication Becomes More Common Due To Stressful Modern Lifestyles
Value Growth Slows Slightly in 2018 But Remains Healthy
No Major Changes Seen in the Competitive Landscape
Drugstores/parapharmacies Strengthens Its Position at the Expense of Chemists/pharmacies
Growth of Consumer Health Expected To Slow Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins in Serbia. Industry analysis & Market Report on Vitamins in Serbia is a syndicated market report, published as Vitamins in Serbia. It is complete Research Study and Industry Analysis of Vitamins in Serbia market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.