Offering a wide variety of brands at prices to suit consumers of all income levels, vitamins remained one of the largest consumer health categories in Egypt in value terms in 2018. This variety supported strong growth in current value sales for the category, as did rising health awareness among high- and middle-income Egyptians. Moreover, the category continued to benefit from the fact that many doctors frequently prescribe vitamins alongside other treatments to strengthen the patient’s immunity...
Euromonitor International's Vitamins in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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VITAMINS IN EGYPT
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Extensive Product Variety Helps To Sustain Consumer Interest in Vitamins
Egyptians Rely on Pharmacists for Their Vitamin Needs
Multivitamins Remains the Leading Category in Value Terms
Competitive Landscape
Local Brands Set To Gain Popularity As Price-sensitivity Increases
Demand for Paediatric Vitamins Remains Low
Social Media Offers New Promotional Opportunities for Vitamins Companies
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Stabilises in 2018 Following Crisis of 2017
Price Hikes Impact Negatively on Volume Sales in Most Categories
Rigid Regulatory Environment Continues To Discourage New Entries
Chemists/pharmacies Continue To Dominate Consumer Health Distribution
Demand Expected To Remain Strong Despite Strict Regulatory Controls
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Vitamins in Egypt. Industry analysis & Market Report on Vitamins in Egypt is a syndicated market report, published as Vitamins in Egypt. It is complete Research Study and Industry Analysis of Vitamins in Egypt market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.