Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024

Home retail series: UK DIY & Gardening - Decorative DIY, 2019-2024

Summary

The UK: DIY & Gardening - Decorative DIY, 2019-2024 report offers comprehensive insight and analysis of the decorative DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

The UK decorative DIY market is set to achieve its strongest year of growth since 2016, benefiting from the improve-instead-of-move trend amid a weak housing market. Decorative DIY products such as paint and wallpaper are relatively low cost and projects require little expertise in comparison to undertaking a full refurbishment, meaning that decorative DIY is a relatively easy and affordable way for consumers to refresh the look of their homes.

Scope

- Though B&Q remains comfortably atop the decorative DIY market, it continues to lose share as competition from non specialists intensifies.
- While a small proportion of the market currently, online growth is set to outperform offline growth over the next five years.
- Price is the most important factor for decorative DIY shoppers. It was the most researched criterion when looking to buy and the main area shoppers want retailers to improve in.

Reasons to buy

- Discover what will drive growth in the Decorative DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.
- Identify the factors driving growth through the general merchandise channel, and understand what this will mean for other players in the market.
- Understand how consumer shopping habits are changing as convenience becomes more important, and learn how key retailers are responding to this.
- Gain a deeper understanding of how to engage decorative DIY shoppers, helping you to draw in new customers.
- Discover what decorative DIY shoppers think retailers need to improve on, allowing you to target investment to the things that matter most to consumers.