Report Detail
Global TV Analytics Market 2024 by Company, Regions, Type and Application, Forecast to 2030
- RnM3700106 |
- 02 August, 2024 |
- Global |
- 114 Pages |
- GIR (Global Info Research) |
- Service & Software
According to our (Global Info Research) latest study, the global TV Analytics market size was valued at USD 1954.5 million in 2023 and is forecast to a readjusted size of USD 3683.2 million by 2030 with a CAGR of 9.5% during review period.
TV analytics solutions allow advertisers to follow the performance of their TV campaign, to measure their ROI thanks to tangible KPIs and to optimize their media plan in order to boost the digital impact of their TV ads.
The Global Info Research report includes an overview of the development of the TV Analytics industry chain, the market status of Customer Lifetime Management (Cable TV, Satellite TV/ DTH), Content Development (Cable TV, Satellite TV/ DTH), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of TV Analytics.
Regionally, the report analyzes the TV Analytics markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global TV Analytics market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the TV Analytics market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the TV Analytics industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cable TV, Satellite TV/ DTH).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the TV Analytics market.
Regional Analysis: The report involves examining the TV Analytics market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the TV Analytics market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to TV Analytics:
Company Analysis: Report covers individual TV Analytics players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards TV Analytics This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Customer Lifetime Management, Content Development).
Technology Analysis: Report covers specific technologies relevant to TV Analytics. It assesses the current state, advancements, and potential future developments in TV Analytics areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the TV Analytics market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
TV Analytics market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Cable TV
Satellite TV/ DTH
IPTV
Over the Top (OTT)
Market segment by Application
Customer Lifetime Management
Content Development
Competitive Intelligence
Campaign Management
Market segment by players, this report covers
Realytics
IBM
Google
The Nielsen Company
Zapr Media
Alphonso
TVSQUARED
Amobee
Clarivoy
Tvbeat
BLIX
H-Tech
SambaTV
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe TV Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of TV Analytics, with revenue, gross margin and global market share of TV Analytics from 2019 to 2024.
Chapter 3, the TV Analytics competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and TV Analytics market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of TV Analytics.
Chapter 13, to describe TV Analytics research findings and conclusion.
1 Market Overview
- 1.1 Product Overview and Scope of TV Analytics
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of TV Analytics by Type
- 1.3.1 Overview: Global TV Analytics Market Size by Type: 2019 Versus 2023 Versus 2030
- 1.3.2 Global TV Analytics Consumption Value Market Share by Type in 2023
- 1.3.3 Cable TV
- 1.3.4 Satellite TV/ DTH
- 1.3.5 IPTV
- 1.3.6 Over the Top (OTT)
- 1.4 Global TV Analytics Market by Application
- 1.4.1 Overview: Global TV Analytics Market Size by Application: 2019 Versus 2023 Versus 2030
- 1.4.2 Customer Lifetime Management
- 1.4.3 Content Development
- 1.4.4 Competitive Intelligence
- 1.4.5 Campaign Management
- 1.5 Global TV Analytics Market Size & Forecast
- 1.6 Global TV Analytics Market Size and Forecast by Region
- 1.6.1 Global TV Analytics Market Size by Region: 2019 VS 2023 VS 2030
- 1.6.2 Global TV Analytics Market Size by Region, (2019-2030)
- 1.6.3 North America TV Analytics Market Size and Prospect (2019-2030)
- 1.6.4 Europe TV Analytics Market Size and Prospect (2019-2030)
- 1.6.5 Asia-Pacific TV Analytics Market Size and Prospect (2019-2030)
- 1.6.6 South America TV Analytics Market Size and Prospect (2019-2030)
- 1.6.7 Middle East and Africa TV Analytics Market Size and Prospect (2019-2030)
2 Company Profiles
- 2.1 Realytics
- 2.1.1 Realytics Details
- 2.1.2 Realytics Major Business
- 2.1.3 Realytics TV Analytics Product and Solutions
- 2.1.4 Realytics TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.1.5 Realytics Recent Developments and Future Plans
- 2.2 IBM
- 2.2.1 IBM Details
- 2.2.2 IBM Major Business
- 2.2.3 IBM TV Analytics Product and Solutions
- 2.2.4 IBM TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.2.5 IBM Recent Developments and Future Plans
- 2.3 Google
- 2.3.1 Google Details
- 2.3.2 Google Major Business
- 2.3.3 Google TV Analytics Product and Solutions
- 2.3.4 Google TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.3.5 Google Recent Developments and Future Plans
- 2.4 The Nielsen Company
- 2.4.1 The Nielsen Company Details
- 2.4.2 The Nielsen Company Major Business
- 2.4.3 The Nielsen Company TV Analytics Product and Solutions
- 2.4.4 The Nielsen Company TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.4.5 The Nielsen Company Recent Developments and Future Plans
- 2.5 Zapr Media
- 2.5.1 Zapr Media Details
- 2.5.2 Zapr Media Major Business
- 2.5.3 Zapr Media TV Analytics Product and Solutions
- 2.5.4 Zapr Media TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.5.5 Zapr Media Recent Developments and Future Plans
- 2.6 Alphonso
- 2.6.1 Alphonso Details
- 2.6.2 Alphonso Major Business
- 2.6.3 Alphonso TV Analytics Product and Solutions
- 2.6.4 Alphonso TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.6.5 Alphonso Recent Developments and Future Plans
- 2.7 TVSQUARED
- 2.7.1 TVSQUARED Details
- 2.7.2 TVSQUARED Major Business
- 2.7.3 TVSQUARED TV Analytics Product and Solutions
- 2.7.4 TVSQUARED TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.7.5 TVSQUARED Recent Developments and Future Plans
- 2.8 Amobee
- 2.8.1 Amobee Details
- 2.8.2 Amobee Major Business
- 2.8.3 Amobee TV Analytics Product and Solutions
- 2.8.4 Amobee TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.8.5 Amobee Recent Developments and Future Plans
- 2.9 Clarivoy
- 2.9.1 Clarivoy Details
- 2.9.2 Clarivoy Major Business
- 2.9.3 Clarivoy TV Analytics Product and Solutions
- 2.9.4 Clarivoy TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.9.5 Clarivoy Recent Developments and Future Plans
- 2.10 Tvbeat
- 2.10.1 Tvbeat Details
- 2.10.2 Tvbeat Major Business
- 2.10.3 Tvbeat TV Analytics Product and Solutions
- 2.10.4 Tvbeat TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.10.5 Tvbeat Recent Developments and Future Plans
- 2.11 BLIX
- 2.11.1 BLIX Details
- 2.11.2 BLIX Major Business
- 2.11.3 BLIX TV Analytics Product and Solutions
- 2.11.4 BLIX TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.11.5 BLIX Recent Developments and Future Plans
- 2.12 H-Tech
- 2.12.1 H-Tech Details
- 2.12.2 H-Tech Major Business
- 2.12.3 H-Tech TV Analytics Product and Solutions
- 2.12.4 H-Tech TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.12.5 H-Tech Recent Developments and Future Plans
- 2.13 SambaTV
- 2.13.1 SambaTV Details
- 2.13.2 SambaTV Major Business
- 2.13.3 SambaTV TV Analytics Product and Solutions
- 2.13.4 SambaTV TV Analytics Revenue, Gross Margin and Market Share (2019-2024)
- 2.13.5 SambaTV Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global TV Analytics Revenue and Share by Players (2019-2024)
- 3.2 Market Share Analysis (2023)
- 3.2.1 Market Share of TV Analytics by Company Revenue
- 3.2.2 Top 3 TV Analytics Players Market Share in 2023
- 3.2.3 Top 6 TV Analytics Players Market Share in 2023
- 3.3 TV Analytics Market: Overall Company Footprint Analysis
- 3.3.1 TV Analytics Market: Region Footprint
- 3.3.2 TV Analytics Market: Company Product Type Footprint
- 3.3.3 TV Analytics Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
- 4.1 Global TV Analytics Consumption Value and Market Share by Type (2019-2024)
- 4.2 Global TV Analytics Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
- 5.1 Global TV Analytics Consumption Value Market Share by Application (2019-2024)
- 5.2 Global TV Analytics Market Forecast by Application (2025-2030)
6 North America
- 6.1 North America TV Analytics Consumption Value by Type (2019-2030)
- 6.2 North America TV Analytics Consumption Value by Application (2019-2030)
- 6.3 North America TV Analytics Market Size by Country
- 6.3.1 North America TV Analytics Consumption Value by Country (2019-2030)
- 6.3.2 United States TV Analytics Market Size and Forecast (2019-2030)
- 6.3.3 Canada TV Analytics Market Size and Forecast (2019-2030)
- 6.3.4 Mexico TV Analytics Market Size and Forecast (2019-2030)
7 Europe
- 7.1 Europe TV Analytics Consumption Value by Type (2019-2030)
- 7.2 Europe TV Analytics Consumption Value by Application (2019-2030)
- 7.3 Europe TV Analytics Market Size by Country
- 7.3.1 Europe TV Analytics Consumption Value by Country (2019-2030)
- 7.3.2 Germany TV Analytics Market Size and Forecast (2019-2030)
- 7.3.3 France TV Analytics Market Size and Forecast (2019-2030)
- 7.3.4 United Kingdom TV Analytics Market Size and Forecast (2019-2030)
- 7.3.5 Russia TV Analytics Market Size and Forecast (2019-2030)
- 7.3.6 Italy TV Analytics Market Size and Forecast (2019-2030)
8 Asia-Pacific
- 8.1 Asia-Pacific TV Analytics Consumption Value by Type (2019-2030)
- 8.2 Asia-Pacific TV Analytics Consumption Value by Application (2019-2030)
- 8.3 Asia-Pacific TV Analytics Market Size by Region
- 8.3.1 Asia-Pacific TV Analytics Consumption Value by Region (2019-2030)
- 8.3.2 China TV Analytics Market Size and Forecast (2019-2030)
- 8.3.3 Japan TV Analytics Market Size and Forecast (2019-2030)
- 8.3.4 South Korea TV Analytics Market Size and Forecast (2019-2030)
- 8.3.5 India TV Analytics Market Size and Forecast (2019-2030)
- 8.3.6 Southeast Asia TV Analytics Market Size and Forecast (2019-2030)
- 8.3.7 Australia TV Analytics Market Size and Forecast (2019-2030)
9 South America
- 9.1 South America TV Analytics Consumption Value by Type (2019-2030)
- 9.2 South America TV Analytics Consumption Value by Application (2019-2030)
- 9.3 South America TV Analytics Market Size by Country
- 9.3.1 South America TV Analytics Consumption Value by Country (2019-2030)
- 9.3.2 Brazil TV Analytics Market Size and Forecast (2019-2030)
- 9.3.3 Argentina TV Analytics Market Size and Forecast (2019-2030)
10 Middle East & Africa
- 10.1 Middle East & Africa TV Analytics Consumption Value by Type (2019-2030)
- 10.2 Middle East & Africa TV Analytics Consumption Value by Application (2019-2030)
- 10.3 Middle East & Africa TV Analytics Market Size by Country
- 10.3.1 Middle East & Africa TV Analytics Consumption Value by Country (2019-2030)
- 10.3.2 Turkey TV Analytics Market Size and Forecast (2019-2030)
- 10.3.3 Saudi Arabia TV Analytics Market Size and Forecast (2019-2030)
- 10.3.4 UAE TV Analytics Market Size and Forecast (2019-2030)
11 Market Dynamics
- 11.1 TV Analytics Market Drivers
- 11.2 TV Analytics Market Restraints
- 11.3 TV Analytics Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 TV Analytics Industry Chain
- 12.2 TV Analytics Upstream Analysis
- 12.3 TV Analytics Midstream Analysis
- 12.4 TV Analytics Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
Summary:
Get latest Market Research Reports on TV Analytics. Industry analysis & Market Report on TV Analytics is a syndicated market report, published as Global TV Analytics Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of TV Analytics market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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