TV Advertising (also called a television commercial, commercial or ad in American English and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.
Based on the TV Advertising market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.
In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.
Key players in the global TV Advertising market covered in Chapter 5:
Time Warner
IPG
Sun TV Network
PublicisGroupe
Havas SA
Comcast
News
WPP
The Walt Disney
LiveRail
Fisher Communication
Viacom
Gray Television
Univision Communication
TBC
Dentsu Inc.
Vivendi
TV Today Network
CBS
Sinclair Broadcast Group
Omnicom Group
In Chapter 6, on the basis of types, the TV Advertising market from 2015 to 2025 is primarily split into:
20 Seconds
60 Seconds
More than 60 Seconds
In Chapter 7, on the basis of applications, the TV Advertising market from 2015 to 2025 covers:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global TV Advertising Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis
2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact
3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain
4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans
5 Analysis of Leading Companies
5.1 Time Warner
5.1.1 Time Warner Company Profile
5.1.2 Time Warner Business Overview
5.1.3 Time Warner TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 Time Warner TV Advertising Products Introduction
5.2 IPG
5.2.1 IPG Company Profile
5.2.2 IPG Business Overview
5.2.3 IPG TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 IPG TV Advertising Products Introduction
5.3 Sun TV Network
5.3.1 Sun TV Network Company Profile
5.3.2 Sun TV Network Business Overview
5.3.3 Sun TV Network TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 Sun TV Network TV Advertising Products Introduction
5.4 PublicisGroupe
5.4.1 PublicisGroupe Company Profile
5.4.2 PublicisGroupe Business Overview
5.4.3 PublicisGroupe TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 PublicisGroupe TV Advertising Products Introduction
5.5 Havas SA
5.5.1 Havas SA Company Profile
5.5.2 Havas SA Business Overview
5.5.3 Havas SA TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 Havas SA TV Advertising Products Introduction
5.6 Comcast
5.6.1 Comcast Company Profile
5.6.2 Comcast Business Overview
5.6.3 Comcast TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 Comcast TV Advertising Products Introduction
5.7 News
5.7.1 News Company Profile
5.7.2 News Business Overview
5.7.3 News TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.7.4 News TV Advertising Products Introduction
5.8 WPP
5.8.1 WPP Company Profile
5.8.2 WPP Business Overview
5.8.3 WPP TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.8.4 WPP TV Advertising Products Introduction
5.9 The Walt Disney
5.9.1 The Walt Disney Company Profile
5.9.2 The Walt Disney Business Overview
5.9.3 The Walt Disney TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.9.4 The Walt Disney TV Advertising Products Introduction
5.10 LiveRail
5.10.1 LiveRail Company Profile
5.10.2 LiveRail Business Overview
5.10.3 LiveRail TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.10.4 LiveRail TV Advertising Products Introduction
5.11 Fisher Communication
5.11.1 Fisher Communication Company Profile
5.11.2 Fisher Communication Business Overview
5.11.3 Fisher Communication TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.11.4 Fisher Communication TV Advertising Products Introduction
5.12 Viacom
5.12.1 Viacom Company Profile
5.12.2 Viacom Business Overview
5.12.3 Viacom TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.12.4 Viacom TV Advertising Products Introduction
5.13 Gray Television
5.13.1 Gray Television Company Profile
5.13.2 Gray Television Business Overview
5.13.3 Gray Television TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.13.4 Gray Television TV Advertising Products Introduction
5.14 Univision Communication
5.14.1 Univision Communication Company Profile
5.14.2 Univision Communication Business Overview
5.14.3 Univision Communication TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.14.4 Univision Communication TV Advertising Products Introduction
5.15 TBC
5.15.1 TBC Company Profile
5.15.2 TBC Business Overview
5.15.3 TBC TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.15.4 TBC TV Advertising Products Introduction
5.16 Dentsu Inc.
5.16.1 Dentsu Inc. Company Profile
5.16.2 Dentsu Inc. Business Overview
5.16.3 Dentsu Inc. TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.16.4 Dentsu Inc. TV Advertising Products Introduction
5.17 Vivendi
5.17.1 Vivendi Company Profile
5.17.2 Vivendi Business Overview
5.17.3 Vivendi TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.17.4 Vivendi TV Advertising Products Introduction
5.18 TV Today Network
5.18.1 TV Today Network Company Profile
5.18.2 TV Today Network Business Overview
5.18.3 TV Today Network TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.18.4 TV Today Network TV Advertising Products Introduction
5.19 CBS
5.19.1 CBS Company Profile
5.19.2 CBS Business Overview
5.19.3 CBS TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.19.4 CBS TV Advertising Products Introduction
5.20 Sinclair Broadcast Group
5.20.1 Sinclair Broadcast Group Company Profile
5.20.2 Sinclair Broadcast Group Business Overview
5.20.3 Sinclair Broadcast Group TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.20.4 Sinclair Broadcast Group TV Advertising Products Introduction
5.21 Omnicom Group
5.21.1 Omnicom Group Company Profile
5.21.2 Omnicom Group Business Overview
5.21.3 Omnicom Group TV Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.21.4 Omnicom Group TV Advertising Products Introduction
6 Market Analysis and Forecast, By Product Types
6.1 Global TV Advertising Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global TV Advertising Sales and Market Share by Types (2015-2020)
6.1.2 Global TV Advertising Revenue and Market Share by Types (2015-2020)
6.1.3 Global TV Advertising Price by Types (2015-2020)
6.2 Global TV Advertising Market Forecast by Types (2020-2025)
6.2.1 Global TV Advertising Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global TV Advertising Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global TV Advertising Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global TV Advertising Sales, Price and Growth Rate of 20 Seconds
6.3.2 Global TV Advertising Sales, Price and Growth Rate of 60 Seconds
6.3.3 Global TV Advertising Sales, Price and Growth Rate of More than 60 Seconds
6.4 Global TV Advertising Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 20 Seconds Market Revenue and Sales Forecast (2020-2025)
6.4.2 60 Seconds Market Revenue and Sales Forecast (2020-2025)
6.4.3 More than 60 Seconds Market Revenue and Sales Forecast (2020-2025)
7 Market Analysis and Forecast, By Applications
7.1 Global TV Advertising Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global TV Advertising Sales and Market Share by Applications (2015-2020)
7.1.2 Global TV Advertising Revenue and Market Share by Applications (2015-2020)
7.2 Global TV Advertising Market Forecast by Applications (2020-2025)
7.2.1 Global TV Advertising Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global TV Advertising Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global TV Advertising Revenue, Sales and Growth Rate of Food & Beverage Industry (2015-2020)
7.3.2 Global TV Advertising Revenue, Sales and Growth Rate of Vehicles Industry (2015-2020)
7.3.3 Global TV Advertising Revenue, Sales and Growth Rate of Health and Medical Industry (2015-2020)
7.3.4 Global TV Advertising Revenue, Sales and Growth Rate of Commercial and Personal Services (2015-2020)
7.3.5 Global TV Advertising Revenue, Sales and Growth Rate of Consumer Goods (2015-2020)
7.3.6 Global TV Advertising Revenue, Sales and Growth Rate of Others (2015-2020)
7.4 Global TV Advertising Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 Food & Beverage Industry Market Revenue and Sales Forecast (2020-2025)
7.4.2 Vehicles Industry Market Revenue and Sales Forecast (2020-2025)
7.4.3 Health and Medical Industry Market Revenue and Sales Forecast (2020-2025)
7.4.4 Commercial and Personal Services Market Revenue and Sales Forecast (2020-2025)
7.4.5 Consumer Goods Market Revenue and Sales Forecast (2020-2025)
7.4.6 Others Market Revenue and Sales Forecast (2020-2025)
8 Market Analysis and Forecast, By Regions
8.1 Global TV Advertising Sales by Regions (2015-2020)
8.2 Global TV Advertising Market Revenue by Regions (2015-2020)
8.3 Global TV Advertising Market Forecast by Regions (2020-2025)
9 North America TV Advertising Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America TV Advertising Market Sales and Growth Rate (2015-2020)
9.3 North America TV Advertising Market Revenue and Growth Rate (2015-2020)
9.4 North America TV Advertising Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America TV Advertising Market Analysis by Country
9.6.1 U.S. TV Advertising Sales and Growth Rate
9.6.2 Canada TV Advertising Sales and Growth Rate
9.6.3 Mexico TV Advertising Sales and Growth Rate
10 Europe TV Advertising Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe TV Advertising Market Sales and Growth Rate (2015-2020)
10.3 Europe TV Advertising Market Revenue and Growth Rate (2015-2020)
10.4 Europe TV Advertising Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe TV Advertising Market Analysis by Country
10.6.1 Germany TV Advertising Sales and Growth Rate
10.6.2 United Kingdom TV Advertising Sales and Growth Rate
10.6.3 France TV Advertising Sales and Growth Rate
10.6.4 Italy TV Advertising Sales and Growth Rate
10.6.5 Spain TV Advertising Sales and Growth Rate
10.6.6 Russia TV Advertising Sales and Growth Rate
11 Asia-Pacific TV Advertising Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific TV Advertising Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific TV Advertising Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific TV Advertising Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific TV Advertising Market Analysis by Country
11.6.1 China TV Advertising Sales and Growth Rate
11.6.2 Japan TV Advertising Sales and Growth Rate
11.6.3 South Korea TV Advertising Sales and Growth Rate
11.6.4 Australia TV Advertising Sales and Growth Rate
11.6.5 India TV Advertising Sales and Growth Rate
12 South America TV Advertising Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America TV Advertising Market Sales and Growth Rate (2015-2020)
12.3 South America TV Advertising Market Revenue and Growth Rate (2015-2020)
12.4 South America TV Advertising Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America TV Advertising Market Analysis by Country
12.6.1 Brazil TV Advertising Sales and Growth Rate
12.6.2 Argentina TV Advertising Sales and Growth Rate
12.6.3 Columbia TV Advertising Sales and Growth Rate
13 Middle East and Africa TV Advertising Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa TV Advertising Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa TV Advertising Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa TV Advertising Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa TV Advertising Market Analysis by Country
13.6.1 UAE TV Advertising Sales and Growth Rate
13.6.2 Egypt TV Advertising Sales and Growth Rate
13.6.3 South Africa TV Advertising Sales and Growth Rate
14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors
15 Appendix
15.1 Methodology
15.2 Research Data Source
List of Tables and Figures
Figure Product Picture
Figure Global TV Advertising Market Size and Growth Rate 2015-2025
Table TV Advertising Key Market Segments
Figure Global TV Advertising Market Revenue ($) Segment by Type from 2015-2020
Figure Global TV Advertising Market Revenue ($) Segment by Applications from 2015-2020
Table SWOT Analysis
Figure Global COVID-19 Status
Figure Supply Chain
Table Major Players Headquarters, and Service Area of TV Advertising
Table Major Players Revenue in 2019
Figure Major Players Revenue Share in 2019
Table Time Warner Company Profile
Table Time Warner Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Figure Time Warner Production and Growth Rate
Figure Time Warner Market Revenue ($) Market Share 2015-2020
Table IPG Company Profile
Table IPG Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Summary: Get latest Market Research Reports on TV Advertising. Industry analysis & Market Report on TV Advertising is a syndicated market report, published as Global TV Advertising Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery. It is complete Research Study and Industry Analysis of TV Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.