Tourism Destination Market Insight - China (2021)

Tourism Destination Market Insight - China (2021)

Summary

Analysis of destination markets, infrastructure and attractions, as well as risks and opportunities in China. This report explores the types of travelers that visit the country as well as a SWOT analysis.

After the economic reforms in the late 1970s, China has grown to be a world superpower in business, services and manufacturing. The substantial growth of its economy has funded billions into infrastructure and real estate, turning China into one of the world’s top destinations. In 2020 domestic tourism trips fell by xx% and inbound trips fell by xx% on pre-pandemic levels. As China emerges from the pandemic, its thriving domestic tourism industry will help drive revenues and cover the inbound spending shortfall over the next 3 to 4 years. By 2025 GlobalData projects that China will experience record levels of tourism with inbound trips reaching approximately 67 million and 3.7 billion for domestic trips. The short-term future for China’s tourism is precarious. However, with substantial international investment, improving infrastructure and a plethora of sporting events and festivals to look forward to, China’s overall outlook is particularly favorable for 2025.

Scope

- This report is part of GlobalData's Destination Market Insights Series. These reports provide an in-depth analysis of a tourist destination and its key source markets, as well as an assessment of the trends and issues in the covered destination market, in this case China.

Reasons to Buy

- Obtain a clear and detailed insight into new developments in a burgeoning tourist destination.