Report Detail
Surface Care in Germany
- RnM3082522 |
- 08 March, 2019 |
- Global |
- 18 Pages |
- Euromonitor |
- Other
While for many German consumers cleaning is a tedious chore to be accomplished as quickly and easily as possible, others have started to regard it as therapeutic in an increasingly overwhelming and chaotic world. Nevertheless, the desire to create order and maintain a high level of cleanliness should still only take a minimal amount of time and effort as most Germans also lead fairly busy lives. As a result, surface care’s current value sales remained stable in 2018 despite ongoing declines in v...
Euromonitor International's Surface Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SURFACE CARE IN GERMANY
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Cleaning Habits Balance Sales
Technological Advances Threaten Surface Care's Growth
Free From Versus Antibacterial - Positive and Negative Effects on Sales
Competitive Landscape
Value Packs for Value Growth
Demand for Cleanliness Supports Sales of Sagrotan and Reckitt Benckiser
Challenging Competition Leads To Discontinuations
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Contrasting Trends Fail To Prevent Stagnation in Home Care Sales
Home Care Serves Therapeutic Purpose Whilst Still Offering Convenience
Sophisticated Private Label Stiffens Competitive Environment
Concentrated Formulations, Multi-functionality and Sustainability As Key Themes
Technological Advances Serve As A Threat To Home Care Sales
Market Indicators
Table 11 Households 2013-2018
Market Data
Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Summary:
Get latest Market Research Reports on Surface Care. Industry analysis & Market Report on Surface Care is a syndicated market report, published as Surface Care in Germany. It is complete Research Study and Industry Analysis of Surface Care market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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