Report Detail

Other Surface Care in Brazil

  • RnM3082297
  • |
  • 08 March, 2019
  • |
  • Global
  • |
  • 15 Pages
  • |
  • Euromonitor
  • |
  • Other

2018 was characterised by reduced consumer spending on more commoditised consumer goods such as home care. However, surface care continued to grow. Some habits have persisted as consumers have been seeking out larger bottles in some surface care categories such as home care disinfectants, which in turn has supported volume growth. Frequent promotional actions conducted by retailers and manufacturers have also contributed to the increase in surface care per household.

Euromonitor International's Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN BRAZIL

    Euromonitor International

      February 2019

        LIST OF CONTENTS AND TABLES

          Headlines

            Prospects

              Amid A Negative Home Care Performance, Surface Care Posts Positive Results

                Consumers' Continued Lack Understanding Can Pose Upsides and Downsides

                  Shrinking Household Space Favours Multipurpose Surface Care Ranges

                    Competitive Landscape

                      Reckitt Benckiser's Prominence Continues But Competition Is Strengthening

                        Unilever Relies on Unexplored Categories in 2018

                          Local Players Consolidate Their Presence in Certain Categories

                            Category Data

                              Table 1 Sales of Surface Care by Category: Value 2013-2018

                                Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018

                                  Table 3 NBO Company Shares of Surface Care: % Value 2014-2018

                                    Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018

                                      Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023

                                        Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

                                          Executive Summary

                                            High Price-elasticity in Home Care Is Stretched As Result of Frugality

                                              Amid Rationalisation in Purchasing, More Added-value Products Gain Ground

                                                the Gap Between Multinationals and Local Players Shrinks

                                                  Knowledge of Brazilians' Sensorial Identity Is A Way of Adding Value

                                                    the Outlook Is Positive As Faster Innovation Pace Is Linked With Market Maturity

                                                      Market Indicators

                                                        Table 7 Households 2013-2018

                                                          Market Data

                                                            Table 8 Sales of Home Care by Category: Value 2013-2018

                                                              Table 9 Sales of Home Care by Category: % Value Growth 2013-2018

                                                                Table 10 NBO Company Shares of Home Care: % Value 2014-2018

                                                                  Table 11 LBN Brand Shares of Home Care: % Value 2015-2018

                                                                    Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018

                                                                      Table 13 Distribution of Home Care by Format: % Value 2013-2018

                                                                        Table 14 Distribution of Home Care by Format and Category: % Value 2018

                                                                          Table 15 Forecast Sales of Home Care by Category: Value 2018-2023

                                                                            Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

                                                                              Sources

                                                                                Summary 1 Research Sources

                                                                                Summary:
                                                                                Get latest Market Research Reports on Surface Care. Industry analysis & Market Report on Surface Care is a syndicated market report, published as Surface Care in Brazil. It is complete Research Study and Industry Analysis of Surface Care market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

                                                                                Last updated on

                                                                                REPORT YOU MIGHT BE INTERESTED

                                                                                Purchase this Report

                                                                                $650.00
                                                                                $990.00
                                                                                $800.00
                                                                                512.85
                                                                                781.11
                                                                                631.20
                                                                                616.85
                                                                                939.51
                                                                                759.20
                                                                                101,471.50
                                                                                154,548.90
                                                                                124,888.00
                                                                                54,905.50
                                                                                83,625.30
                                                                                67,576.00
                                                                                Credit card Logo

                                                                                Related Reports


                                                                                Reason to Buy

                                                                                Request for Sample of this report