Sportswear Market in India 2011

The sportswear market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health and fitness conscious. Increasing number of sports events and activities is providing the players an opportunity for growth and expansion. The market is estimated to be worth INR 50 bn in 2010 and is expected to reach INR 120 bn by 2020. Sportswear include apparels, footwear and accessories.

The report provides a brief overview of the sportswear industry including market size, growth, apparel market segmentation & the share of sportswear in it and sportswear related annual imports and exports.

An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, increased spending power, increase in number of sports events, unsaturated market and increasing organized retail space. The key challenges identified include low sports participation rate, competition from unorganized players, poor state of sports infrastructure in the country and imposition of excise duty. The key trends identified include players sponsoring sports events and teams, tie-ups between renowned Indian designers and the players and sportswear brand endorsements by prominent celebrities.

The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic and international players in the market along with their financials.