Kenyan consumers’ interest in ingredients and formulations is expected to intensify over the forecast period. Customers are increasingly connected and will become more sensitive, requiring greater amounts of information about the quality and type of protein they are ingesting in a variety of sports nutrition products. Manufacturers will therefore be required to innovate their products to suit these needs.
Euromonitor International's Sports Nutrition in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Sports Non-Protein Products, Sports Protein Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
SPORTS NUTRITION IN KENYA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Young Urbanised Consumers To Product Awareness
Product Formulation To Tend To Growing Health Concerns
Busy Lifestyles To Influence Packaging
Competitive Landscape
International Manufacturers Expected To Maintain Leadership
Perceptions of Target Group Expected To Evolve
Manufacturers Expected To Remove Gender Bias When Advertising
Category Data
Table 1 Sales of Sports Nutrition by Category: Value 2013-2018
Table 2 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sports Nutrition: % Value 2014-2018
Table 4 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
Table 5 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Executive Summary
Consumer Health Witnesses Stable Growth in 2018
Potential Taxes on Parallel Imports Expected To Boost Local Manufacturing
Consumers Educated on Identifying Legitimate Pharmacies Through Sms
Technology To Be A Major Disruptor in the Supply Chain
Value Growth Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 8 Life Expectancy at Birth 2013-2018
Market Data
Table 9 Sales of Consumer Health by Category: Value 2013-2018
Table 10 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 12 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 13 Distribution of Consumer Health by Format: % Value 2013-2018
Table 14 Distribution of Consumer Health by Format and Category: % Value 2018
Table 15 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Summary: Get latest Market Research Reports on Sports Nutrition. Industry analysis & Market Report on Sports Nutrition is a syndicated market report, published as Sports Nutrition in Kenya. It is complete Research Study and Industry Analysis of Sports Nutrition market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.