Report Detail
Global Social Media Advertising Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030
- RnM3856268 |
- 19 August, 2024 |
- Global |
- 145 Pages |
- GIR (Global Info Research) |
- Service & Software
According to our (Global Info Research) latest study, the global Social Media Advertising Software market size was valued at USD 2484.9 million in 2023 and is forecast to a readjusted size of USD 4403.6 million by 2030 with a CAGR of 8.5% during review period.
Social Media Advertising Software refers to a specific type of software or tools designed to facilitate planning, creation, execution, and analysis of advertising campaigns on various social media platforms. It provides features and capabilities to target specific audiences, create engaging ad content, manage ad placements and budgets, schedule and optimize campaigns, track performance metrics, and generate reports. Social Media Advertising Software enables businesses to reach a wider audience and promote their products or services effectively on popular social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and YouTube, resulting in increased brand visibility, customer engagement, and potential conversions.
The industry trend for Social Media Advertising Software is centered around enhanced audience targeting, automation, and integration with other marketing technologies. There is an increasing focus on leveraging artificial intelligence and machine learning algorithms to improve ad targeting and personalization. Automation of ad creation, bidding, and campaign optimization is gaining traction, allowing marketers to efficiently manage large-scale social media advertising efforts. Integration with customer relationship management (CRM) systems, marketing automation platforms, and data analytics tools is becoming prominent, enabling seamless data exchange and advanced campaign performance analysis. Additionally, there is a growing emphasis on mobile-friendly advertising formats and incorporating emerging social media platforms into software solutions to meet the evolving advertising needs of businesses.
The Global Info Research report includes an overview of the development of the Social Media Advertising Software industry chain, the market status of Large Enterprises (Cloud Based, Web Based), SMEs (Cloud Based, Web Based), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Social Media Advertising Software.
Regionally, the report analyzes the Social Media Advertising Software markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Social Media Advertising Software market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Social Media Advertising Software market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Social Media Advertising Software industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud Based, Web Based).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Social Media Advertising Software market.
Regional Analysis: The report involves examining the Social Media Advertising Software market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Social Media Advertising Software market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Social Media Advertising Software:
Company Analysis: Report covers individual Social Media Advertising Software players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Social Media Advertising Software This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Social Media Advertising Software. It assesses the current state, advancements, and potential future developments in Social Media Advertising Software areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Social Media Advertising Software market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Social Media Advertising Software market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Cloud Based
Web Based
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Mailchimp
HubSpot
Smartly.io
Facebook for Business
WordStream
AdRoll
4C
Constant Contact
Criteo
OutboundEngine
Salesforce Advertising Studio
AdStage
Kenshoo
AdHawk
Acquisio
SOCi
Liquidus
Marin Software
MediaMath
Adobe Advertising Cloud
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Social Media Advertising Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Social Media Advertising Software, with revenue, gross margin and global market share of Social Media Advertising Software from 2019 to 2024.
Chapter 3, the Social Media Advertising Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Social Media Advertising Software market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Social Media Advertising Software.
Chapter 13, to describe Social Media Advertising Software research findings and conclusion.
1 Market Overview
- 1.1 Product Overview and Scope of Social Media Advertising Software
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of Social Media Advertising Software by Type
- 1.3.1 Overview: Global Social Media Advertising Software Market Size by Type: 2019 Versus 2023 Versus 2030
- 1.3.2 Global Social Media Advertising Software Consumption Value Market Share by Type in 2023
- 1.3.3 Cloud Based
- 1.3.4 Web Based
- 1.4 Global Social Media Advertising Software Market by Application
- 1.4.1 Overview: Global Social Media Advertising Software Market Size by Application: 2019 Versus 2023 Versus 2030
- 1.4.2 Large Enterprises
- 1.4.3 SMEs
- 1.5 Global Social Media Advertising Software Market Size & Forecast
- 1.6 Global Social Media Advertising Software Market Size and Forecast by Region
- 1.6.1 Global Social Media Advertising Software Market Size by Region: 2019 VS 2023 VS 2030
- 1.6.2 Global Social Media Advertising Software Market Size by Region, (2019-2030)
- 1.6.3 North America Social Media Advertising Software Market Size and Prospect (2019-2030)
- 1.6.4 Europe Social Media Advertising Software Market Size and Prospect (2019-2030)
- 1.6.5 Asia-Pacific Social Media Advertising Software Market Size and Prospect (2019-2030)
- 1.6.6 South America Social Media Advertising Software Market Size and Prospect (2019-2030)
- 1.6.7 Middle East and Africa Social Media Advertising Software Market Size and Prospect (2019-2030)
2 Company Profiles
- 2.1 Mailchimp
- 2.1.1 Mailchimp Details
- 2.1.2 Mailchimp Major Business
- 2.1.3 Mailchimp Social Media Advertising Software Product and Solutions
- 2.1.4 Mailchimp Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.1.5 Mailchimp Recent Developments and Future Plans
- 2.2 HubSpot
- 2.2.1 HubSpot Details
- 2.2.2 HubSpot Major Business
- 2.2.3 HubSpot Social Media Advertising Software Product and Solutions
- 2.2.4 HubSpot Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.2.5 HubSpot Recent Developments and Future Plans
- 2.3 Smartly.io
- 2.3.1 Smartly.io Details
- 2.3.2 Smartly.io Major Business
- 2.3.3 Smartly.io Social Media Advertising Software Product and Solutions
- 2.3.4 Smartly.io Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.3.5 Smartly.io Recent Developments and Future Plans
- 2.4 Facebook for Business
- 2.4.1 Facebook for Business Details
- 2.4.2 Facebook for Business Major Business
- 2.4.3 Facebook for Business Social Media Advertising Software Product and Solutions
- 2.4.4 Facebook for Business Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.4.5 Facebook for Business Recent Developments and Future Plans
- 2.5 WordStream
- 2.5.1 WordStream Details
- 2.5.2 WordStream Major Business
- 2.5.3 WordStream Social Media Advertising Software Product and Solutions
- 2.5.4 WordStream Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.5.5 WordStream Recent Developments and Future Plans
- 2.6 AdRoll
- 2.6.1 AdRoll Details
- 2.6.2 AdRoll Major Business
- 2.6.3 AdRoll Social Media Advertising Software Product and Solutions
- 2.6.4 AdRoll Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.6.5 AdRoll Recent Developments and Future Plans
- 2.7 4C
- 2.7.1 4C Details
- 2.7.2 4C Major Business
- 2.7.3 4C Social Media Advertising Software Product and Solutions
- 2.7.4 4C Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.7.5 4C Recent Developments and Future Plans
- 2.8 Constant Contact
- 2.8.1 Constant Contact Details
- 2.8.2 Constant Contact Major Business
- 2.8.3 Constant Contact Social Media Advertising Software Product and Solutions
- 2.8.4 Constant Contact Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.8.5 Constant Contact Recent Developments and Future Plans
- 2.9 Criteo
- 2.9.1 Criteo Details
- 2.9.2 Criteo Major Business
- 2.9.3 Criteo Social Media Advertising Software Product and Solutions
- 2.9.4 Criteo Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.9.5 Criteo Recent Developments and Future Plans
- 2.10 OutboundEngine
- 2.10.1 OutboundEngine Details
- 2.10.2 OutboundEngine Major Business
- 2.10.3 OutboundEngine Social Media Advertising Software Product and Solutions
- 2.10.4 OutboundEngine Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.10.5 OutboundEngine Recent Developments and Future Plans
- 2.11 Salesforce Advertising Studio
- 2.11.1 Salesforce Advertising Studio Details
- 2.11.2 Salesforce Advertising Studio Major Business
- 2.11.3 Salesforce Advertising Studio Social Media Advertising Software Product and Solutions
- 2.11.4 Salesforce Advertising Studio Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.11.5 Salesforce Advertising Studio Recent Developments and Future Plans
- 2.12 AdStage
- 2.12.1 AdStage Details
- 2.12.2 AdStage Major Business
- 2.12.3 AdStage Social Media Advertising Software Product and Solutions
- 2.12.4 AdStage Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.12.5 AdStage Recent Developments and Future Plans
- 2.13 Kenshoo
- 2.13.1 Kenshoo Details
- 2.13.2 Kenshoo Major Business
- 2.13.3 Kenshoo Social Media Advertising Software Product and Solutions
- 2.13.4 Kenshoo Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.13.5 Kenshoo Recent Developments and Future Plans
- 2.14 AdHawk
- 2.14.1 AdHawk Details
- 2.14.2 AdHawk Major Business
- 2.14.3 AdHawk Social Media Advertising Software Product and Solutions
- 2.14.4 AdHawk Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.14.5 AdHawk Recent Developments and Future Plans
- 2.15 Acquisio
- 2.15.1 Acquisio Details
- 2.15.2 Acquisio Major Business
- 2.15.3 Acquisio Social Media Advertising Software Product and Solutions
- 2.15.4 Acquisio Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.15.5 Acquisio Recent Developments and Future Plans
- 2.16 SOCi
- 2.16.1 SOCi Details
- 2.16.2 SOCi Major Business
- 2.16.3 SOCi Social Media Advertising Software Product and Solutions
- 2.16.4 SOCi Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.16.5 SOCi Recent Developments and Future Plans
- 2.17 Liquidus
- 2.17.1 Liquidus Details
- 2.17.2 Liquidus Major Business
- 2.17.3 Liquidus Social Media Advertising Software Product and Solutions
- 2.17.4 Liquidus Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.17.5 Liquidus Recent Developments and Future Plans
- 2.18 Marin Software
- 2.18.1 Marin Software Details
- 2.18.2 Marin Software Major Business
- 2.18.3 Marin Software Social Media Advertising Software Product and Solutions
- 2.18.4 Marin Software Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.18.5 Marin Software Recent Developments and Future Plans
- 2.19 MediaMath
- 2.19.1 MediaMath Details
- 2.19.2 MediaMath Major Business
- 2.19.3 MediaMath Social Media Advertising Software Product and Solutions
- 2.19.4 MediaMath Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.19.5 MediaMath Recent Developments and Future Plans
- 2.20 Adobe Advertising Cloud
- 2.20.1 Adobe Advertising Cloud Details
- 2.20.2 Adobe Advertising Cloud Major Business
- 2.20.3 Adobe Advertising Cloud Social Media Advertising Software Product and Solutions
- 2.20.4 Adobe Advertising Cloud Social Media Advertising Software Revenue, Gross Margin and Market Share (2019-2024)
- 2.20.5 Adobe Advertising Cloud Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global Social Media Advertising Software Revenue and Share by Players (2019-2024)
- 3.2 Market Share Analysis (2023)
- 3.2.1 Market Share of Social Media Advertising Software by Company Revenue
- 3.2.2 Top 3 Social Media Advertising Software Players Market Share in 2023
- 3.2.3 Top 6 Social Media Advertising Software Players Market Share in 2023
- 3.3 Social Media Advertising Software Market: Overall Company Footprint Analysis
- 3.3.1 Social Media Advertising Software Market: Region Footprint
- 3.3.2 Social Media Advertising Software Market: Company Product Type Footprint
- 3.3.3 Social Media Advertising Software Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Type
- 4.1 Global Social Media Advertising Software Consumption Value and Market Share by Type (2019-2024)
- 4.2 Global Social Media Advertising Software Market Forecast by Type (2025-2030)
5 Market Size Segment by Application
- 5.1 Global Social Media Advertising Software Consumption Value Market Share by Application (2019-2024)
- 5.2 Global Social Media Advertising Software Market Forecast by Application (2025-2030)
6 North America
- 6.1 North America Social Media Advertising Software Consumption Value by Type (2019-2030)
- 6.2 North America Social Media Advertising Software Consumption Value by Application (2019-2030)
- 6.3 North America Social Media Advertising Software Market Size by Country
- 6.3.1 North America Social Media Advertising Software Consumption Value by Country (2019-2030)
- 6.3.2 United States Social Media Advertising Software Market Size and Forecast (2019-2030)
- 6.3.3 Canada Social Media Advertising Software Market Size and Forecast (2019-2030)
- 6.3.4 Mexico Social Media Advertising Software Market Size and Forecast (2019-2030)
7 Europe
- 7.1 Europe Social Media Advertising Software Consumption Value by Type (2019-2030)
- 7.2 Europe Social Media Advertising Software Consumption Value by Application (2019-2030)
- 7.3 Europe Social Media Advertising Software Market Size by Country
- 7.3.1 Europe Social Media Advertising Software Consumption Value by Country (2019-2030)
- 7.3.2 Germany Social Media Advertising Software Market Size and Forecast (2019-2030)
- 7.3.3 France Social Media Advertising Software Market Size and Forecast (2019-2030)
- 7.3.4 United Kingdom Social Media Advertising Software Market Size and Forecast (2019-2030)
- 7.3.5 Russia Social Media Advertising Software Market Size and Forecast (2019-2030)
- 7.3.6 Italy Social Media Advertising Software Market Size and Forecast (2019-2030)
8 Asia-Pacific
- 8.1 Asia-Pacific Social Media Advertising Software Consumption Value by Type (2019-2030)
- 8.2 Asia-Pacific Social Media Advertising Software Consumption Value by Application (2019-2030)
- 8.3 Asia-Pacific Social Media Advertising Software Market Size by Region
- 8.3.1 Asia-Pacific Social Media Advertising Software Consumption Value by Region (2019-2030)
- 8.3.2 China Social Media Advertising Software Market Size and Forecast (2019-2030)
- 8.3.3 Japan Social Media Advertising Software Market Size and Forecast (2019-2030)
- 8.3.4 South Korea Social Media Advertising Software Market Size and Forecast (2019-2030)
- 8.3.5 India Social Media Advertising Software Market Size and Forecast (2019-2030)
- 8.3.6 Southeast Asia Social Media Advertising Software Market Size and Forecast (2019-2030)
- 8.3.7 Australia Social Media Advertising Software Market Size and Forecast (2019-2030)
9 South America
- 9.1 South America Social Media Advertising Software Consumption Value by Type (2019-2030)
- 9.2 South America Social Media Advertising Software Consumption Value by Application (2019-2030)
- 9.3 South America Social Media Advertising Software Market Size by Country
- 9.3.1 South America Social Media Advertising Software Consumption Value by Country (2019-2030)
- 9.3.2 Brazil Social Media Advertising Software Market Size and Forecast (2019-2030)
- 9.3.3 Argentina Social Media Advertising Software Market Size and Forecast (2019-2030)
10 Middle East & Africa
- 10.1 Middle East & Africa Social Media Advertising Software Consumption Value by Type (2019-2030)
- 10.2 Middle East & Africa Social Media Advertising Software Consumption Value by Application (2019-2030)
- 10.3 Middle East & Africa Social Media Advertising Software Market Size by Country
- 10.3.1 Middle East & Africa Social Media Advertising Software Consumption Value by Country (2019-2030)
- 10.3.2 Turkey Social Media Advertising Software Market Size and Forecast (2019-2030)
- 10.3.3 Saudi Arabia Social Media Advertising Software Market Size and Forecast (2019-2030)
- 10.3.4 UAE Social Media Advertising Software Market Size and Forecast (2019-2030)
11 Market Dynamics
- 11.1 Social Media Advertising Software Market Drivers
- 11.2 Social Media Advertising Software Market Restraints
- 11.3 Social Media Advertising Software Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 Social Media Advertising Software Industry Chain
- 12.2 Social Media Advertising Software Upstream Analysis
- 12.3 Social Media Advertising Software Midstream Analysis
- 12.4 Social Media Advertising Software Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
Summary:
Get latest Market Research Reports on Social Media Advertising Software. Industry analysis & Market Report on Social Media Advertising Software is a syndicated market report, published as Global Social Media Advertising Software Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Social Media Advertising Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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