Global Sector Insights: Scotch Whisky

Global Sector Insights: Scotch Whisky

Summary

Assessment of global market trends and competitive landscape for Scotch Whisky

- Rising income levels as a result from improving economic conditions continues to be a major driver of Scotch consumption across emerging markets including India.
- Young consumers are often influenced by new and innovative palatable experiences and this desire is no different when choosing alcoholic drinks, especially since these consumers tend to socialize over drinks.
- As consumers worldwide become highly concerned about the impact of alcohol consumption habits on their weight, health and appearance, there is a growing tendency to switch to low-alcohol drinks for better health.
- Growing trend of alcohol moderation spurs new category of Scotch based spirits drinks
- Even though vending machines are popular formats of soft drinks, snacks and confectionery distribution, they remain largely unexplored in alcoholic beverages.

Scope

- Emerging markets are spurring growth
- Experimental consumers drive Scotch producers to push boundaries
- Technology to tackle counterfeits
- Targeting variety seekers and experimental consumers
- Creating multisensory experiences for experiential consumers
- Activist consumers spur Scotch Whisky industry to turn eco-centric

Reasons to buy

- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the sector
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic insights to help direct future decision-making and inform new product development.