Retailing in Tunisia

RETAILING IN TUNISIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Steady Growth in 2018, Despite Economic Difficulties

the Development of Internet Retailing Supports Growth

Chained Modern Retailers Redouble Their Efforts To Attract Consumers

the Share of Multinationals Continues To Rise As Retail Modernisation Continues

Further Growth Is Expected Over the Forecast Period

Operating Environment

Informal Retailing

Opening Hours

Summary 1 Standard Opening Hours by Channel Type

Physical Retail Landscape

Cash and Carry

Table 1 Cash and Carry Sales: Value

Seasonality

Payments and Delivery

Emerging Business Models

Market Data

Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018

Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

Table 4 Sales in Store-Based Retailing by Channel: Value 2013-2018

Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018

Table 6 Store-Based Retailing Outlets by Channel: Units 2013-2018

Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018

Table 8 Sales in Non-Store Retailing by Channel: Value 2013-2018

Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018

Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 12 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

Table 14 Non-Grocery Specialists Outlets by Channel: Units 2013-2018

Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018

Table 16 Retailing GBO Company Shares: % Value 2014-2018

Table 17 Retailing GBN Brand Shares: % Value 2015-2018

Table 18 Store-based Retailing GBO Company Shares: % Value 2014-2018

Table 19 Store-based Retailing GBN Brand Shares: % Value 2015-2018

Table 20 Store-based Retailing LBN Brand Shares: Outlets 2015-2018

Table 21 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Table 22 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018

Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018

Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023

Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023

Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023

Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023

Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023

Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023

Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023

Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023

Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023

Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023

Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023

Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

Definitions

Sources

Summary 2 Research Sources

Headlines

Prospects

Consumers Continue To Embrace the Modern Grocery Retail Experience

Modern Formats Are Gaining Ground in Tunisia

Supermarkets Witnesses Rapid Expansion

Competitive Landscape

An Increasing Number of Hypermarkets During the Forecast Period

Ulysse Hyper Distribution Continues To Grow

Aziza Sees Its Number of Outlets Increase Sharply

Channel Data

Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 43 Sales in Modern Grocery Retailers by Channel: Value 2013-2018

Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018

Table 45 Modern Grocery Retailers Outlets by Channel: Units 2013-2018

Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023

Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023

Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023

Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Traditional Grocery Retailers Remains the Largest Grocery Distribution Channel

No Government Support

Traditional Grocery Retailers Compete With A Convenient Credit System

Competitive Landscape

the Leader Poulina Group Holding Performs Well

A Declining Share for Traditional Grocery Retailers

Lower Growth Compared With Modern Grocery Retailers

Channel Data

Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2014-2018

Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2015-2018

Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2015-2018

Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2015-2018

Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

Apparel and Footwear Specialist Retailers Posts A Positive Performance

Sales Are Limited by Second-hand Sales

Internet Retailing Is Set To Gain Importance

Competitive Landscape

No Major Changes in the Competitive Landscape in 2018

International Brands Increase the Competition

Highly Fragmented Competitive Landscape

Channel Data

Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Headlines

Prospects

An Internet Presence Will Boost Store-based Sales Over the Forecast Period

Demand for New Global Products Continues To Grow

Changing Lifestyles Will Support the Growth of Health and Beauty Specialist Retailers

Competitive Landscape

La Société Tunisienne Fatales Leads Health and Beauty Specialist Retailers

Health and Beauty Specialist Retailers Remains Highly Fragmented

Competition From Traditional Beauty Specialist Retailers

Channel Data

Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2013-2018

Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2013-2018

Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2014-2018

Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2015-2018

Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2015-2018

Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2015-2018

Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2018-2023

Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2018-2023

Headlines

Prospects

Variety Stores Is Dynamic, Underpinned by Independent Operations

Warehouse Clubs Will Continue To Perform Well Thanks To Carrefour Cash & Carry

Healthy Growth Is Expected Over the Forecast Period

Competitive Landscape

Ulysse Hyper Distribution Remains the Leading Player in Mixed Retailers

the Rest of the Channel Is Fragmented

Companies Are Preparing To Compete With Internet Retailing in the Long Term

Channel Data

Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018

Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018

Table 87 Sales in Mixed Retailers by Channel: Value 2013-2018

Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018

Table 89 Mixed Retailers Outlets by Channel: Units 2013-2018

Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018

Table 91 Mixed Retailers GBO Company Shares: % Value 2014-2018

Table 92 Mixed Retailers GBN Brand Shares: % Value 2015-2018

Table 93 Mixed Retailers LBN Brand Shares: Outlets 2015-2018

Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023

Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023

Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023

Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023

Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023

Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Headlines

Prospects

Proximity To Customers Through Brand Representatives Increases Value Sales

Beauty and Personal Care Direct Selling Will Remain the Key Category

Social Media Represents the Best Way To Approach Consumers

Competitive Landscape

Avon Leads Direct Selling in Tunisia

A Strong Performance by the Swedish Player Oriflame

the Competition in Direct Selling Becomes Increasingly Intense

Channel Data

Table 101 Direct Selling by Category: Value 2013-2018

Table 102 Direct Selling by Category: % Value Growth 2013-2018

Table 103 Direct Selling GBO Company Shares: % Value 2014-2018

Table 104 Direct Selling GBN Brand Shares: % Value 2015-2018

Table 105 Direct Selling Forecasts by Category: Value 2018-2023

Table 106 Direct Selling Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Expanding Internet Access Is Set To Support Increasing Demand

Social Media Positively Impacts Internet Retailing in Tunisia

the Continuous Growth in the Use of Credit Cards in Tunisia

Competitive Landscape

Jumia Leads Internet Retailing in Tunisia

the Majority of Consumers Still Prefer Cash Over Credit Cards

Apparel and Footwear Retailers Remain in the Leading Positions

Channel Data

Table 107 Internet Retailing by Category: Value 2013-2018

Table 108 Internet Retailing by Category: % Value Growth 2013-2018

Table 109 Internet Retailing GBO Company Shares: % Value 2014-2018

Table 110 Internet Retailing GBN Brand Shares: % Value 2015-2018

Table 111 Internet Retailing Forecasts by Category: Value 2018-2023

Table 112 Internet Retailing Forecasts by Category: % Value Growth 2018-2023

Headlines

Prospects

Mobile Devices Are Reviving the Future of E-commerce

Consumers Are Increasingly Educated About Price Comparison and Payment Options

Mobile Devices Will Account for A Larger Share of Internet Sales by 2023

Competitive Landscape

the Leading Internet Retailers Begin Launching Mobile Apps

Social Media Will Continue To Fuel the Popularity of Mobile Internet Retailing

Channel Data

Table 113 Mobile Internet Retailing: Value 2013-2018

Table 114 Mobile Internet Retailing: % Value Growth 2013-2018

Table 115 Mobile Internet Retailing Forecasts: Value 2018-2023

Table 116 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023