Report Detail
Global Real-time Bidding (RTB) Market Size, Status and Forecast 2019-2025
- RnM3126218 |
- 14 March, 2019 |
- Global |
- 105 Pages |
- QYResearch |
- Service & Software
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets. With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site. Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
Retail and Ecommerce application to grow at the highest CAGR during the forecast period.
In 2018, the global Real-time Bidding (RTB) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Real-time Bidding (RTB) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Real-time Bidding (RTB) development in United States, Europe and China.
The key players covered in this study
Google
WPP
Adobe
Facebook
Twitter (Mopub)
Verizon Media
Criteo
Smaato
Yandex
Rubicon Project
Pubmatic
Salesforce
Mediamath
Appnexus (A Xandr Company)
Platform One
Match2one
Market segment by Type, the product can be split into
Open Auction
Invited Auction
Market segment by Application, split into
Media and Entertainment
Games
Retail and Ecommerce
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Real-time Bidding (RTB) status, future forecast, growth opportunity, key market and key players.
To present the Real-time Bidding (RTB) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Real-time Bidding (RTB) are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
- 1.1 Study Scope
- 1.2 Key Market Segments
- 1.3 Players Covered
- 1.4 Market Analysis by Type
- 1.4.1 Global Real-time Bidding (RTB) Market Size Growth Rate by Type (2014-2025)
- 1.4.2 Open Auction
- 1.4.3 Invited Auction
- 1.5 Market by Application
- 1.5.1 Global Real-time Bidding (RTB) Market Share by Application (2014-2025)
- 1.5.2 Media and Entertainment
- 1.5.3 Games
- 1.5.4 Retail and Ecommerce
- 1.5.5 Others
- 1.6 Study Objectives
- 1.7 Years Considered
2 Global Growth Trends
- 2.1 Real-time Bidding (RTB) Market Size
- 2.2 Real-time Bidding (RTB) Growth Trends by Regions
- 2.2.1 Real-time Bidding (RTB) Market Size by Regions (2014-2025)
- 2.2.2 Real-time Bidding (RTB) Market Share by Regions (2014-2019)
- 2.3 Industry Trends
- 2.3.1 Market Top Trends
- 2.3.2 Market Drivers
- 2.3.3 Market Opportunities
3 Market Share by Key Players
- 3.1 Real-time Bidding (RTB) Market Size by Manufacturers
- 3.1.1 Global Real-time Bidding (RTB) Revenue by Manufacturers (2014-2019)
- 3.1.2 Global Real-time Bidding (RTB) Revenue Market Share by Manufacturers (2014-2019)
- 3.1.3 Global Real-time Bidding (RTB) Market Concentration Ratio (CR5 and HHI)
- 3.2 Real-time Bidding (RTB) Key Players Head office and Area Served
- 3.3 Key Players Real-time Bidding (RTB) Product/Solution/Service
- 3.4 Date of Enter into Real-time Bidding (RTB) Market
- 3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
- 4.1 Global Real-time Bidding (RTB) Market Size by Type (2014-2019)
- 4.2 Global Real-time Bidding (RTB) Market Size by Application (2014-2019)
5 United States
- 5.1 United States Real-time Bidding (RTB) Market Size (2014-2019)
- 5.2 Real-time Bidding (RTB) Key Players in United States
- 5.3 United States Real-time Bidding (RTB) Market Size by Type
- 5.4 United States Real-time Bidding (RTB) Market Size by Application
6 Europe
- 6.1 Europe Real-time Bidding (RTB) Market Size (2014-2019)
- 6.2 Real-time Bidding (RTB) Key Players in Europe
- 6.3 Europe Real-time Bidding (RTB) Market Size by Type
- 6.4 Europe Real-time Bidding (RTB) Market Size by Application
7 China
- 7.1 China Real-time Bidding (RTB) Market Size (2014-2019)
- 7.2 Real-time Bidding (RTB) Key Players in China
- 7.3 China Real-time Bidding (RTB) Market Size by Type
- 7.4 China Real-time Bidding (RTB) Market Size by Application
8 Japan
- 8.1 Japan Real-time Bidding (RTB) Market Size (2014-2019)
- 8.2 Real-time Bidding (RTB) Key Players in Japan
- 8.3 Japan Real-time Bidding (RTB) Market Size by Type
- 8.4 Japan Real-time Bidding (RTB) Market Size by Application
9 Southeast Asia
- 9.1 Southeast Asia Real-time Bidding (RTB) Market Size (2014-2019)
- 9.2 Real-time Bidding (RTB) Key Players in Southeast Asia
- 9.3 Southeast Asia Real-time Bidding (RTB) Market Size by Type
- 9.4 Southeast Asia Real-time Bidding (RTB) Market Size by Application
10 India
- 10.1 India Real-time Bidding (RTB) Market Size (2014-2019)
- 10.2 Real-time Bidding (RTB) Key Players in India
- 10.3 India Real-time Bidding (RTB) Market Size by Type
- 10.4 India Real-time Bidding (RTB) Market Size by Application
11 Central & South America
- 11.1 Central & South America Real-time Bidding (RTB) Market Size (2014-2019)
- 11.2 Real-time Bidding (RTB) Key Players in Central & South America
- 11.3 Central & South America Real-time Bidding (RTB) Market Size by Type
- 11.4 Central & South America Real-time Bidding (RTB) Market Size by Application
12 International Players Profiles
- 12.1 Google
- 12.1.1 Google Company Details
- 12.1.2 Company Description and Business Overview
- 12.1.3 Real-time Bidding (RTB) Introduction
- 12.1.4 Google Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.1.5 Google Recent Development
- 12.2 WPP
- 12.2.1 WPP Company Details
- 12.2.2 Company Description and Business Overview
- 12.2.3 Real-time Bidding (RTB) Introduction
- 12.2.4 WPP Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.2.5 WPP Recent Development
- 12.3 Adobe
- 12.3.1 Adobe Company Details
- 12.3.2 Company Description and Business Overview
- 12.3.3 Real-time Bidding (RTB) Introduction
- 12.3.4 Adobe Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.3.5 Adobe Recent Development
- 12.4 Facebook
- 12.4.1 Facebook Company Details
- 12.4.2 Company Description and Business Overview
- 12.4.3 Real-time Bidding (RTB) Introduction
- 12.4.4 Facebook Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.4.5 Facebook Recent Development
- 12.5 Twitter (Mopub)
- 12.5.1 Twitter (Mopub) Company Details
- 12.5.2 Company Description and Business Overview
- 12.5.3 Real-time Bidding (RTB) Introduction
- 12.5.4 Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.5.5 Twitter (Mopub) Recent Development
- 12.6 Verizon Media
- 12.6.1 Verizon Media Company Details
- 12.6.2 Company Description and Business Overview
- 12.6.3 Real-time Bidding (RTB) Introduction
- 12.6.4 Verizon Media Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.6.5 Verizon Media Recent Development
- 12.7 Criteo
- 12.7.1 Criteo Company Details
- 12.7.2 Company Description and Business Overview
- 12.7.3 Real-time Bidding (RTB) Introduction
- 12.7.4 Criteo Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.7.5 Criteo Recent Development
- 12.8 Smaato
- 12.8.1 Smaato Company Details
- 12.8.2 Company Description and Business Overview
- 12.8.3 Real-time Bidding (RTB) Introduction
- 12.8.4 Smaato Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.8.5 Smaato Recent Development
- 12.9 Yandex
- 12.9.1 Yandex Company Details
- 12.9.2 Company Description and Business Overview
- 12.9.3 Real-time Bidding (RTB) Introduction
- 12.9.4 Yandex Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.9.5 Yandex Recent Development
- 12.10 Rubicon Project
- 12.10.1 Rubicon Project Company Details
- 12.10.2 Company Description and Business Overview
- 12.10.3 Real-time Bidding (RTB) Introduction
- 12.10.4 Rubicon Project Revenue in Real-time Bidding (RTB) Business (2014-2019)
- 12.10.5 Rubicon Project Recent Development
- 12.11 Pubmatic
- 12.12 Salesforce
- 12.13 Mediamath
- 12.14 Appnexus (A Xandr Company)
- 12.15 Platform One
- 12.16 Match2one
13 Market Forecast 2019-2025
- 13.1 Market Size Forecast by Regions
- 13.2 United States
- 13.3 Europe
- 13.4 China
- 13.5 Japan
- 13.6 Southeast Asia
- 13.7 India
- 13.8 Central & South America
- 13.9 Market Size Forecast by Product (2019-2025)
- 13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
- 15.1 Research Methodology
- 15.1.1 Methodology/Research Approach
- 15.1.1.1 Research Programs/Design
- 15.1.1.2 Market Size Estimation
- 12.1.1.3 Market Breakdown and Data Triangulation
- 15.1.2 Data Source
- 15.1.2.1 Secondary Sources
- 15.1.2.2 Primary Sources
- 15.1.1 Methodology/Research Approach
- 15.2 Disclaimer
Summary:
Get latest Market Research Reports on Real-time Bidding (RTB) . Industry analysis & Market Report on Real-time Bidding (RTB) is a syndicated market report, published as Global Real-time Bidding (RTB) Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Real-time Bidding (RTB) market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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