Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.
Based on the Real-Time Bidding market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.
In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.
Key players in the global Real-Time Bidding market covered in Chapter 5:
TubeMogul
Infectious Media
Tremor Video
Adap.tv
AppNexus
Dárriens Media Exchange
Facebook
LiveRail
BrandScreen
SpotXchange
Convertro
Ignition One
DataXu
BrightRoll
Kontera
Adconion Media Group
Exchangelab
Accuen
Casale Media
Criteo
Google
In Chapter 6, on the basis of types, the Real-Time Bidding market from 2015 to 2025 is primarily split into:
Demand-Side Platforms
Supply-Side Platforms
In Chapter 7, on the basis of applications, the Real-Time Bidding market from 2015 to 2025 covers:
Online
Software
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Summary:
Get latest Market Research Reports on Real-Time Bidding. Industry analysis & Market Report on Real-Time Bidding is a syndicated market report, published as Global Real-Time Bidding Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery. It is complete Research Study and Industry Analysis of Real-Time Bidding market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.