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Service & Software Global Proximity Marketing Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM4595660
    • |
  • 12 June, 2024
    • |
  • Global
    • |
  • 111 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Proximity Marketing market size was valued at USD 22030 million in 2023 and is forecast to a readjusted size of USD 50450 million by 2030 with a CAGR of 12.6% during review period.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
The Global Info Research report includes an overview of the development of the Proximity Marketing industry chain, the market status of Retail & E-Commerce (Wi-Fi, BLE Beacon), Healthcare (Wi-Fi, BLE Beacon), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Proximity Marketing.
Regionally, the report analyzes the Proximity Marketing markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Proximity Marketing market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Proximity Marketing market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Proximity Marketing industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Wi-Fi, BLE Beacon).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Proximity Marketing market.
Regional Analysis: The report involves examining the Proximity Marketing market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Proximity Marketing market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Proximity Marketing:
Company Analysis: Report covers individual Proximity Marketing players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Proximity Marketing This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Retail & E-Commerce, Healthcare).
Technology Analysis: Report covers specific technologies relevant to Proximity Marketing. It assesses the current state, advancements, and potential future developments in Proximity Marketing areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Proximity Marketing market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Proximity Marketing market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others
Market segment by Application
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others
Market segment by players, this report covers
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Proximity Marketing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Proximity Marketing, with revenue, gross margin and global market share of Proximity Marketing from 2019 to 2024.
Chapter 3, the Proximity Marketing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Proximity Marketing market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Proximity Marketing.
Chapter 13, to describe Proximity Marketing research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Proximity Marketing
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Proximity Marketing by Type
    • 1.3.1 Overview: Global Proximity Marketing Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global Proximity Marketing Consumption Value Market Share by Type in 2023
    • 1.3.3 Wi-Fi
    • 1.3.4 BLE Beacon
    • 1.3.5 Near Field Communication (NFC)
    • 1.3.6 GPS Geofencing
    • 1.3.7 Others
  • 1.4 Global Proximity Marketing Market by Application
    • 1.4.1 Overview: Global Proximity Marketing Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Retail & E-Commerce
    • 1.4.3 Healthcare
    • 1.4.4 Infrastructural
    • 1.4.5 BFSI
    • 1.4.6 Others
  • 1.5 Global Proximity Marketing Market Size & Forecast
  • 1.6 Global Proximity Marketing Market Size and Forecast by Region
    • 1.6.1 Global Proximity Marketing Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global Proximity Marketing Market Size by Region, (2019-2030)
    • 1.6.3 North America Proximity Marketing Market Size and Prospect (2019-2030)
    • 1.6.4 Europe Proximity Marketing Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific Proximity Marketing Market Size and Prospect (2019-2030)
    • 1.6.6 South America Proximity Marketing Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East and Africa Proximity Marketing Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 Google
    • 2.1.1 Google Details
    • 2.1.2 Google Major Business
    • 2.1.3 Google Proximity Marketing Product and Solutions
    • 2.1.4 Google Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 Google Recent Developments and Future Plans
  • 2.2 Microsoft
    • 2.2.1 Microsoft Details
    • 2.2.2 Microsoft Major Business
    • 2.2.3 Microsoft Proximity Marketing Product and Solutions
    • 2.2.4 Microsoft Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Microsoft Recent Developments and Future Plans
  • 2.3 Apple
    • 2.3.1 Apple Details
    • 2.3.2 Apple Major Business
    • 2.3.3 Apple Proximity Marketing Product and Solutions
    • 2.3.4 Apple Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 Apple Recent Developments and Future Plans
  • 2.4 Zebra Technologies
    • 2.4.1 Zebra Technologies Details
    • 2.4.2 Zebra Technologies Major Business
    • 2.4.3 Zebra Technologies Proximity Marketing Product and Solutions
    • 2.4.4 Zebra Technologies Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Zebra Technologies Recent Developments and Future Plans
  • 2.5 Qualcomm
    • 2.5.1 Qualcomm Details
    • 2.5.2 Qualcomm Major Business
    • 2.5.3 Qualcomm Proximity Marketing Product and Solutions
    • 2.5.4 Qualcomm Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Qualcomm Recent Developments and Future Plans
  • 2.6 Inmarket
    • 2.6.1 Inmarket Details
    • 2.6.2 Inmarket Major Business
    • 2.6.3 Inmarket Proximity Marketing Product and Solutions
    • 2.6.4 Inmarket Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 Inmarket Recent Developments and Future Plans
  • 2.7 Swirl Networks
    • 2.7.1 Swirl Networks Details
    • 2.7.2 Swirl Networks Major Business
    • 2.7.3 Swirl Networks Proximity Marketing Product and Solutions
    • 2.7.4 Swirl Networks Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 Swirl Networks Recent Developments and Future Plans
  • 2.8 Shopkick
    • 2.8.1 Shopkick Details
    • 2.8.2 Shopkick Major Business
    • 2.8.3 Shopkick Proximity Marketing Product and Solutions
    • 2.8.4 Shopkick Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 Shopkick Recent Developments and Future Plans
  • 2.9 Estimote
    • 2.9.1 Estimote Details
    • 2.9.2 Estimote Major Business
    • 2.9.3 Estimote Proximity Marketing Product and Solutions
    • 2.9.4 Estimote Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Estimote Recent Developments and Future Plans
  • 2.10 Unacast
    • 2.10.1 Unacast Details
    • 2.10.2 Unacast Major Business
    • 2.10.3 Unacast Proximity Marketing Product and Solutions
    • 2.10.4 Unacast Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Unacast Recent Developments and Future Plans
  • 2.11 Bluvision
    • 2.11.1 Bluvision Details
    • 2.11.2 Bluvision Major Business
    • 2.11.3 Bluvision Proximity Marketing Product and Solutions
    • 2.11.4 Bluvision Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Bluvision Recent Developments and Future Plans
  • 2.12 Roximity
    • 2.12.1 Roximity Details
    • 2.12.2 Roximity Major Business
    • 2.12.3 Roximity Proximity Marketing Product and Solutions
    • 2.12.4 Roximity Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 Roximity Recent Developments and Future Plans
  • 2.13 Proxama
    • 2.13.1 Proxama Details
    • 2.13.2 Proxama Major Business
    • 2.13.3 Proxama Proximity Marketing Product and Solutions
    • 2.13.4 Proxama Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.13.5 Proxama Recent Developments and Future Plans
  • 2.14 Scanbuy
    • 2.14.1 Scanbuy Details
    • 2.14.2 Scanbuy Major Business
    • 2.14.3 Scanbuy Proximity Marketing Product and Solutions
    • 2.14.4 Scanbuy Proximity Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.14.5 Scanbuy Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Proximity Marketing Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of Proximity Marketing by Company Revenue
    • 3.2.2 Top 3 Proximity Marketing Players Market Share in 2023
    • 3.2.3 Top 6 Proximity Marketing Players Market Share in 2023
  • 3.3 Proximity Marketing Market: Overall Company Footprint Analysis
    • 3.3.1 Proximity Marketing Market: Region Footprint
    • 3.3.2 Proximity Marketing Market: Company Product Type Footprint
    • 3.3.3 Proximity Marketing Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Proximity Marketing Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global Proximity Marketing Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global Proximity Marketing Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global Proximity Marketing Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America Proximity Marketing Consumption Value by Type (2019-2030)
  • 6.2 North America Proximity Marketing Consumption Value by Application (2019-2030)
  • 6.3 North America Proximity Marketing Market Size by Country
    • 6.3.1 North America Proximity Marketing Consumption Value by Country (2019-2030)
    • 6.3.2 United States Proximity Marketing Market Size and Forecast (2019-2030)
    • 6.3.3 Canada Proximity Marketing Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico Proximity Marketing Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe Proximity Marketing Consumption Value by Type (2019-2030)
  • 7.2 Europe Proximity Marketing Consumption Value by Application (2019-2030)
  • 7.3 Europe Proximity Marketing Market Size by Country
    • 7.3.1 Europe Proximity Marketing Consumption Value by Country (2019-2030)
    • 7.3.2 Germany Proximity Marketing Market Size and Forecast (2019-2030)
    • 7.3.3 France Proximity Marketing Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom Proximity Marketing Market Size and Forecast (2019-2030)
    • 7.3.5 Russia Proximity Marketing Market Size and Forecast (2019-2030)
    • 7.3.6 Italy Proximity Marketing Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific Proximity Marketing Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific Proximity Marketing Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific Proximity Marketing Market Size by Region
    • 8.3.1 Asia-Pacific Proximity Marketing Consumption Value by Region (2019-2030)
    • 8.3.2 China Proximity Marketing Market Size and Forecast (2019-2030)
    • 8.3.3 Japan Proximity Marketing Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea Proximity Marketing Market Size and Forecast (2019-2030)
    • 8.3.5 India Proximity Marketing Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia Proximity Marketing Market Size and Forecast (2019-2030)
    • 8.3.7 Australia Proximity Marketing Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America Proximity Marketing Consumption Value by Type (2019-2030)
  • 9.2 South America Proximity Marketing Consumption Value by Application (2019-2030)
  • 9.3 South America Proximity Marketing Market Size by Country
    • 9.3.1 South America Proximity Marketing Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil Proximity Marketing Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina Proximity Marketing Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa Proximity Marketing Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa Proximity Marketing Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa Proximity Marketing Market Size by Country
    • 10.3.1 Middle East & Africa Proximity Marketing Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey Proximity Marketing Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia Proximity Marketing Market Size and Forecast (2019-2030)
    • 10.3.4 UAE Proximity Marketing Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 Proximity Marketing Market Drivers
  • 11.2 Proximity Marketing Market Restraints
  • 11.3 Proximity Marketing Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Proximity Marketing Industry Chain
  • 12.2 Proximity Marketing Upstream Analysis
  • 12.3 Proximity Marketing Midstream Analysis
  • 12.4 Proximity Marketing Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Proximity Marketing. Industry analysis & Market Report on Proximity Marketing is a syndicated market report, published as Global Proximity Marketing Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Proximity Marketing market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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