Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
North America held the largest share of the proximity marketing market in 2017, whereas APAC is expected to register the highest growth rate in this market between 2018 and 2023. The increase in smartphone penetration, availability of mobile Internet, growing use of mobile applications & mobile web, and introduction of 4G network by the carriers are some of the factors responsible for the dominance of North America in the market.
In 2018, the global Proximity Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Proximity Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Proximity Marketing development in United States, Europe and China.
The key players covered in this study
Google
Microsoft
Apple
Zebra Technologies
Qualcomm
Inmarket
Swirl Networks
Shopkick
Estimote
Unacast
Bluvision
Roximity
Proxama
Scanbuy
Market segment by Type, the product can be split into
Wi-Fi
BLE Beacon
Near Field Communication (NFC)
GPS Geofencing
Others
Market segment by Application, split into
Retail & E-Commerce
Healthcare
Infrastructural
BFSI
Others
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Proximity Marketing status, future forecast, growth opportunity, key market and key players.
To present the Proximity Marketing development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Proximity Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Summary:
Get latest Market Research Reports on Proximity Marketing . Industry analysis & Market Report on Proximity Marketing is a syndicated market report, published as Global Proximity Marketing Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Proximity Marketing market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.