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Service & Software Global Programmatic Native Advertising Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM3575804
    • |
  • 19 August, 2024
    • |
  • Global
    • |
  • 109 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Programmatic Native Advertising Platform market size was valued at USD 731.6 million in 2023 and is forecast to a readjusted size of USD 1241.5 million by 2030 with a CAGR of 7.8% during review period.
Programmatic Native Advertising Platform is a type of software that enables advertisers to buy, sell, and manage native ads across various publishers and platforms using automated and data-driven processes. Native ads are a form of online advertising that match the look, feel, and function of the media format in which they appear, such as articles, videos, or social media posts. Programmatic Native Advertising Platform helps advertisers create, optimize, and deliver native ads to target audiences based on their interests, behaviors, and preferences. Programmatic Native Advertising Platform also helps publishers monetize their content by offering native ad inventory to advertisers through real-time bidding (RTB) or private marketplaces (PMP).
The industry trend of Programmatic Native Advertising Platform is expected to be positive and growing in the coming years. The growth of the market is driven by several factors, such as the increasing popularity of mobile devices and social media platforms, the rising demand for personalized and engaging content experiences, the adoption of data-driven and automated advertising strategies, and the need for cost-effective and scalable advertising solutions. The market is also witnessing innovations and developments in Programmatic Native Advertising Platform products and services by key players to enhance their offerings and gain a competitive edge. For instance, in July 2022, Taboola announced Taboola Stories, a new way for publishers to engage readers with short-form video stories within their mobile sites. In June 2022, Outbrain launched Outbrain Academy for Advertisers, a free online learning platform that provides courses on how to use Outbrain’s native advertising platform effectively.
The Global Info Research report includes an overview of the development of the Programmatic Native Advertising Platform industry chain, the market status of Large Enterprises (Cloud Based, Web Based), SMEs (Cloud Based, Web Based), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Programmatic Native Advertising Platform.
Regionally, the report analyzes the Programmatic Native Advertising Platform markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Programmatic Native Advertising Platform market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Programmatic Native Advertising Platform market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Programmatic Native Advertising Platform industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Cloud Based, Web Based).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Programmatic Native Advertising Platform market.
Regional Analysis: The report involves examining the Programmatic Native Advertising Platform market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Programmatic Native Advertising Platform market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Programmatic Native Advertising Platform:
Company Analysis: Report covers individual Programmatic Native Advertising Platform players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Programmatic Native Advertising Platform This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Large Enterprises, SMEs).
Technology Analysis: Report covers specific technologies relevant to Programmatic Native Advertising Platform. It assesses the current state, advancements, and potential future developments in Programmatic Native Advertising Platform areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Programmatic Native Advertising Platform market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Programmatic Native Advertising Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Cloud Based
Web Based
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
SmartyAds
Earnify
StackAdapt
my6sense
Outbrain.com
Ligatus
The Trade Desk
PowerLinks
AdMaxim
Facebook Audience Network
Powerlinks
Taboola
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Programmatic Native Advertising Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Programmatic Native Advertising Platform, with revenue, gross margin and global market share of Programmatic Native Advertising Platform from 2019 to 2024.
Chapter 3, the Programmatic Native Advertising Platform competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Programmatic Native Advertising Platform market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Programmatic Native Advertising Platform.
Chapter 13, to describe Programmatic Native Advertising Platform research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Programmatic Native Advertising Platform
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Programmatic Native Advertising Platform by Type
    • 1.3.1 Overview: Global Programmatic Native Advertising Platform Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global Programmatic Native Advertising Platform Consumption Value Market Share by Type in 2023
    • 1.3.3 Cloud Based
    • 1.3.4 Web Based
  • 1.4 Global Programmatic Native Advertising Platform Market by Application
    • 1.4.1 Overview: Global Programmatic Native Advertising Platform Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Large Enterprises
    • 1.4.3 SMEs
  • 1.5 Global Programmatic Native Advertising Platform Market Size & Forecast
  • 1.6 Global Programmatic Native Advertising Platform Market Size and Forecast by Region
    • 1.6.1 Global Programmatic Native Advertising Platform Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global Programmatic Native Advertising Platform Market Size by Region, (2019-2030)
    • 1.6.3 North America Programmatic Native Advertising Platform Market Size and Prospect (2019-2030)
    • 1.6.4 Europe Programmatic Native Advertising Platform Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific Programmatic Native Advertising Platform Market Size and Prospect (2019-2030)
    • 1.6.6 South America Programmatic Native Advertising Platform Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East and Africa Programmatic Native Advertising Platform Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 SmartyAds
    • 2.1.1 SmartyAds Details
    • 2.1.2 SmartyAds Major Business
    • 2.1.3 SmartyAds Programmatic Native Advertising Platform Product and Solutions
    • 2.1.4 SmartyAds Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 SmartyAds Recent Developments and Future Plans
  • 2.2 Earnify
    • 2.2.1 Earnify Details
    • 2.2.2 Earnify Major Business
    • 2.2.3 Earnify Programmatic Native Advertising Platform Product and Solutions
    • 2.2.4 Earnify Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Earnify Recent Developments and Future Plans
  • 2.3 StackAdapt
    • 2.3.1 StackAdapt Details
    • 2.3.2 StackAdapt Major Business
    • 2.3.3 StackAdapt Programmatic Native Advertising Platform Product and Solutions
    • 2.3.4 StackAdapt Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 StackAdapt Recent Developments and Future Plans
  • 2.4 my6sense
    • 2.4.1 my6sense Details
    • 2.4.2 my6sense Major Business
    • 2.4.3 my6sense Programmatic Native Advertising Platform Product and Solutions
    • 2.4.4 my6sense Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 my6sense Recent Developments and Future Plans
  • 2.5 Outbrain.com
    • 2.5.1 Outbrain.com Details
    • 2.5.2 Outbrain.com Major Business
    • 2.5.3 Outbrain.com Programmatic Native Advertising Platform Product and Solutions
    • 2.5.4 Outbrain.com Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Outbrain.com Recent Developments and Future Plans
  • 2.6 Ligatus
    • 2.6.1 Ligatus Details
    • 2.6.2 Ligatus Major Business
    • 2.6.3 Ligatus Programmatic Native Advertising Platform Product and Solutions
    • 2.6.4 Ligatus Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 Ligatus Recent Developments and Future Plans
  • 2.7 The Trade Desk
    • 2.7.1 The Trade Desk Details
    • 2.7.2 The Trade Desk Major Business
    • 2.7.3 The Trade Desk Programmatic Native Advertising Platform Product and Solutions
    • 2.7.4 The Trade Desk Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 The Trade Desk Recent Developments and Future Plans
  • 2.8 PowerLinks
    • 2.8.1 PowerLinks Details
    • 2.8.2 PowerLinks Major Business
    • 2.8.3 PowerLinks Programmatic Native Advertising Platform Product and Solutions
    • 2.8.4 PowerLinks Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 PowerLinks Recent Developments and Future Plans
  • 2.9 AdMaxim
    • 2.9.1 AdMaxim Details
    • 2.9.2 AdMaxim Major Business
    • 2.9.3 AdMaxim Programmatic Native Advertising Platform Product and Solutions
    • 2.9.4 AdMaxim Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 AdMaxim Recent Developments and Future Plans
  • 2.10 Facebook Audience Network
    • 2.10.1 Facebook Audience Network Details
    • 2.10.2 Facebook Audience Network Major Business
    • 2.10.3 Facebook Audience Network Programmatic Native Advertising Platform Product and Solutions
    • 2.10.4 Facebook Audience Network Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Facebook Audience Network Recent Developments and Future Plans
  • 2.11 Powerlinks
    • 2.11.1 Powerlinks Details
    • 2.11.2 Powerlinks Major Business
    • 2.11.3 Powerlinks Programmatic Native Advertising Platform Product and Solutions
    • 2.11.4 Powerlinks Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Powerlinks Recent Developments and Future Plans
  • 2.12 Taboola
    • 2.12.1 Taboola Details
    • 2.12.2 Taboola Major Business
    • 2.12.3 Taboola Programmatic Native Advertising Platform Product and Solutions
    • 2.12.4 Taboola Programmatic Native Advertising Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 Taboola Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Programmatic Native Advertising Platform Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of Programmatic Native Advertising Platform by Company Revenue
    • 3.2.2 Top 3 Programmatic Native Advertising Platform Players Market Share in 2023
    • 3.2.3 Top 6 Programmatic Native Advertising Platform Players Market Share in 2023
  • 3.3 Programmatic Native Advertising Platform Market: Overall Company Footprint Analysis
    • 3.3.1 Programmatic Native Advertising Platform Market: Region Footprint
    • 3.3.2 Programmatic Native Advertising Platform Market: Company Product Type Footprint
    • 3.3.3 Programmatic Native Advertising Platform Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Programmatic Native Advertising Platform Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global Programmatic Native Advertising Platform Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global Programmatic Native Advertising Platform Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global Programmatic Native Advertising Platform Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America Programmatic Native Advertising Platform Consumption Value by Type (2019-2030)
  • 6.2 North America Programmatic Native Advertising Platform Consumption Value by Application (2019-2030)
  • 6.3 North America Programmatic Native Advertising Platform Market Size by Country
    • 6.3.1 North America Programmatic Native Advertising Platform Consumption Value by Country (2019-2030)
    • 6.3.2 United States Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 6.3.3 Canada Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe Programmatic Native Advertising Platform Consumption Value by Type (2019-2030)
  • 7.2 Europe Programmatic Native Advertising Platform Consumption Value by Application (2019-2030)
  • 7.3 Europe Programmatic Native Advertising Platform Market Size by Country
    • 7.3.1 Europe Programmatic Native Advertising Platform Consumption Value by Country (2019-2030)
    • 7.3.2 Germany Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 7.3.3 France Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 7.3.5 Russia Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 7.3.6 Italy Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific Programmatic Native Advertising Platform Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific Programmatic Native Advertising Platform Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific Programmatic Native Advertising Platform Market Size by Region
    • 8.3.1 Asia-Pacific Programmatic Native Advertising Platform Consumption Value by Region (2019-2030)
    • 8.3.2 China Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 8.3.3 Japan Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 8.3.5 India Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 8.3.7 Australia Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America Programmatic Native Advertising Platform Consumption Value by Type (2019-2030)
  • 9.2 South America Programmatic Native Advertising Platform Consumption Value by Application (2019-2030)
  • 9.3 South America Programmatic Native Advertising Platform Market Size by Country
    • 9.3.1 South America Programmatic Native Advertising Platform Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa Programmatic Native Advertising Platform Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa Programmatic Native Advertising Platform Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa Programmatic Native Advertising Platform Market Size by Country
    • 10.3.1 Middle East & Africa Programmatic Native Advertising Platform Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)
    • 10.3.4 UAE Programmatic Native Advertising Platform Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 Programmatic Native Advertising Platform Market Drivers
  • 11.2 Programmatic Native Advertising Platform Market Restraints
  • 11.3 Programmatic Native Advertising Platform Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Programmatic Native Advertising Platform Industry Chain
  • 12.2 Programmatic Native Advertising Platform Upstream Analysis
  • 12.3 Programmatic Native Advertising Platform Midstream Analysis
  • 12.4 Programmatic Native Advertising Platform Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Programmatic Native Advertising Platform. Industry analysis & Market Report on Programmatic Native Advertising Platform is a syndicated market report, published as Global Programmatic Native Advertising Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Programmatic Native Advertising Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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