Programmatic marketing/advertising can be confusing, especially for an outsider or someone new to the channel.
Based on the Programmatic Marketing and Advertising market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche markets, potential risks and comprehensive competitive strategy analysis in different fields. From the competitive advantages of different types of products and services, the development opportunities and consumption characteristics and structure analysis of the downstream application fields are all analyzed in detail. To Boost Growth during the epidemic era, this report analyzes in detail for the potential risks and opportunities which can be focused on.
In Chapter 2.4 of the report, we share our perspectives for the impact of COVID-19 from the long and short term.
In chapter 3.4, we provide the influence of the crisis on the industry chain, especially for marketing channels.
In chapters 8-13, we update the timely industry economic revitalization plan of the country-wise government.
Key players in the global Programmatic Marketing and Advertising market covered in Chapter 5:
Flashtalking
Sizmek
Quantcast Advertise
DATAXU
Facebook Business
Yahoo Gemini
The Trade Desk
Acquisio
Adwords
MediaMath
Marin Software
Choozle
Adobe Media Optimizer
Wordstream
In Chapter 6, on the basis of types, the Programmatic Marketing and Advertising market from 2015 to 2025 is primarily split into:
Programmatic RTB
Programmatic Direct
In Chapter 7, on the basis of applications, the Programmatic Marketing and Advertising market from 2015 to 2025 covers:
Marketing and Advertising
Health, Wellness and Fitness
Construction
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2025) of the following regions are covered in Chapter 8-13:
North America (Covered in Chapter 9)
United States
Canada
Mexico
Europe (Covered in Chapter 10)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 11)
China
Japan
South Korea
Australia
India
South America (Covered in Chapter 12)
Brazil
Argentina
Columbia
Middle East and Africa (Covered in Chapter 13)
UAE
Egypt
South Africa
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Market Overview
1.1 Product Definition and Market Characteristics
1.2 Global Programmatic Marketing and Advertising Market Size
1.3 Market Segmentation
1.4 Global Macroeconomic Analysis
1.5 SWOT Analysis
2. Market Dynamics
2.1 Market Drivers
2.2 Market Constraints and Challenges
2.3 Emerging Market Trends
2.4 Impact of COVID-19
2.4.1 Short-term Impact
2.4.2 Long-term Impact
3 Associated Industry Assessment
3.1 Supply Chain Analysis
3.2 Industry Active Participants
3.2.1 Suppliers of Raw Materials
3.2.2 Key Distributors/Retailers
3.3 Alternative Analysis
3.4 The Impact of Covid-19 From the Perspective of Industry Chain
4 Market Competitive Landscape
4.1 Industry Leading Players
4.2 Industry News
4.2.1 Key Product Launch News
4.2.2 M&A and Expansion Plans
5 Analysis of Leading Companies
5.1 Flashtalking
5.1.1 Flashtalking Company Profile
5.1.2 Flashtalking Business Overview
5.1.3 Flashtalking Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.1.4 Flashtalking Programmatic Marketing and Advertising Products Introduction
5.2 Sizmek
5.2.1 Sizmek Company Profile
5.2.2 Sizmek Business Overview
5.2.3 Sizmek Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.2.4 Sizmek Programmatic Marketing and Advertising Products Introduction
5.3 Quantcast Advertise
5.3.1 Quantcast Advertise Company Profile
5.3.2 Quantcast Advertise Business Overview
5.3.3 Quantcast Advertise Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.3.4 Quantcast Advertise Programmatic Marketing and Advertising Products Introduction
5.4 DATAXU
5.4.1 DATAXU Company Profile
5.4.2 DATAXU Business Overview
5.4.3 DATAXU Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.4.4 DATAXU Programmatic Marketing and Advertising Products Introduction
5.5 Facebook Business
5.5.1 Facebook Business Company Profile
5.5.2 Facebook Business Business Overview
5.5.3 Facebook Business Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.5.4 Facebook Business Programmatic Marketing and Advertising Products Introduction
5.6 Yahoo Gemini
5.6.1 Yahoo Gemini Company Profile
5.6.2 Yahoo Gemini Business Overview
5.6.3 Yahoo Gemini Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.6.4 Yahoo Gemini Programmatic Marketing and Advertising Products Introduction
5.7 The Trade Desk
5.7.1 The Trade Desk Company Profile
5.7.2 The Trade Desk Business Overview
5.7.3 The Trade Desk Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.7.4 The Trade Desk Programmatic Marketing and Advertising Products Introduction
5.8 Acquisio
5.8.1 Acquisio Company Profile
5.8.2 Acquisio Business Overview
5.8.3 Acquisio Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.8.4 Acquisio Programmatic Marketing and Advertising Products Introduction
5.9 Adwords
5.9.1 Adwords Company Profile
5.9.2 Adwords Business Overview
5.9.3 Adwords Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.9.4 Adwords Programmatic Marketing and Advertising Products Introduction
5.10 MediaMath
5.10.1 MediaMath Company Profile
5.10.2 MediaMath Business Overview
5.10.3 MediaMath Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.10.4 MediaMath Programmatic Marketing and Advertising Products Introduction
5.11 Marin Software
5.11.1 Marin Software Company Profile
5.11.2 Marin Software Business Overview
5.11.3 Marin Software Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.11.4 Marin Software Programmatic Marketing and Advertising Products Introduction
5.12 Choozle
5.12.1 Choozle Company Profile
5.12.2 Choozle Business Overview
5.12.3 Choozle Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.12.4 Choozle Programmatic Marketing and Advertising Products Introduction
5.13 Adobe Media Optimizer
5.13.1 Adobe Media Optimizer Company Profile
5.13.2 Adobe Media Optimizer Business Overview
5.13.3 Adobe Media Optimizer Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.13.4 Adobe Media Optimizer Programmatic Marketing and Advertising Products Introduction
5.14 Wordstream
5.14.1 Wordstream Company Profile
5.14.2 Wordstream Business Overview
5.14.3 Wordstream Programmatic Marketing and Advertising Sales, Revenue, Average Selling Price and Gross Margin (2015-2020)
5.14.4 Wordstream Programmatic Marketing and Advertising Products Introduction
6 Market Analysis and Forecast, By Product Types
6.1 Global Programmatic Marketing and Advertising Sales, Revenue and Market Share by Types (2015-2020)
6.1.1 Global Programmatic Marketing and Advertising Sales and Market Share by Types (2015-2020)
6.1.2 Global Programmatic Marketing and Advertising Revenue and Market Share by Types (2015-2020)
6.1.3 Global Programmatic Marketing and Advertising Price by Types (2015-2020)
6.2 Global Programmatic Marketing and Advertising Market Forecast by Types (2020-2025)
6.2.1 Global Programmatic Marketing and Advertising Market Forecast Sales and Market Share by Types (2020-2025)
6.2.2 Global Programmatic Marketing and Advertising Market Forecast Revenue and Market Share by Types (2020-2025)
6.3 Global Programmatic Marketing and Advertising Sales, Price and Growth Rate by Types (2015-2020)
6.3.1 Global Programmatic Marketing and Advertising Sales, Price and Growth Rate of Programmatic RTB
6.3.2 Global Programmatic Marketing and Advertising Sales, Price and Growth Rate of Programmatic Direct
6.4 Global Programmatic Marketing and Advertising Market Revenue and Sales Forecast, by Types (2020-2025)
6.4.1 Programmatic RTB Market Revenue and Sales Forecast (2020-2025)
6.4.2 Programmatic Direct Market Revenue and Sales Forecast (2020-2025)
7 Market Analysis and Forecast, By Applications
7.1 Global Programmatic Marketing and Advertising Sales, Revenue and Market Share by Applications (2015-2020)
7.1.1 Global Programmatic Marketing and Advertising Sales and Market Share by Applications (2015-2020)
7.1.2 Global Programmatic Marketing and Advertising Revenue and Market Share by Applications (2015-2020)
7.2 Global Programmatic Marketing and Advertising Market Forecast by Applications (2020-2025)
7.2.1 Global Programmatic Marketing and Advertising Market Forecast Sales and Market Share by Applications (2020-2025)
7.2.2 Global Programmatic Marketing and Advertising Market Forecast Revenue and Market Share by Applications (2020-2025)
7.3 Global Revenue, Sales and Growth Rate by Applications (2015-2020)
7.3.1 Global Programmatic Marketing and Advertising Revenue, Sales and Growth Rate of Marketing and Advertising (2015-2020)
7.3.2 Global Programmatic Marketing and Advertising Revenue, Sales and Growth Rate of Health, Wellness and Fitness (2015-2020)
7.3.3 Global Programmatic Marketing and Advertising Revenue, Sales and Growth Rate of Construction (2015-2020)
7.3.4 Global Programmatic Marketing and Advertising Revenue, Sales and Growth Rate of Others (2015-2020)
7.4 Global Programmatic Marketing and Advertising Market Revenue and Sales Forecast, by Applications (2020-2025)
7.4.1 Marketing and Advertising Market Revenue and Sales Forecast (2020-2025)
7.4.2 Health, Wellness and Fitness Market Revenue and Sales Forecast (2020-2025)
7.4.3 Construction Market Revenue and Sales Forecast (2020-2025)
7.4.4 Others Market Revenue and Sales Forecast (2020-2025)
8 Market Analysis and Forecast, By Regions
8.1 Global Programmatic Marketing and Advertising Sales by Regions (2015-2020)
8.2 Global Programmatic Marketing and Advertising Market Revenue by Regions (2015-2020)
8.3 Global Programmatic Marketing and Advertising Market Forecast by Regions (2020-2025)
9 North America Programmatic Marketing and Advertising Market Analysis
9.1 Market Overview and Prospect Analysis
9.2 North America Programmatic Marketing and Advertising Market Sales and Growth Rate (2015-2020)
9.3 North America Programmatic Marketing and Advertising Market Revenue and Growth Rate (2015-2020)
9.4 North America Programmatic Marketing and Advertising Market Forecast
9.5 The Influence of COVID-19 on North America Market
9.6 North America Programmatic Marketing and Advertising Market Analysis by Country
9.6.1 U.S. Programmatic Marketing and Advertising Sales and Growth Rate
9.6.2 Canada Programmatic Marketing and Advertising Sales and Growth Rate
9.6.3 Mexico Programmatic Marketing and Advertising Sales and Growth Rate
10 Europe Programmatic Marketing and Advertising Market Analysis
10.1 Market Overview and Prospect Analysis
10.2 Europe Programmatic Marketing and Advertising Market Sales and Growth Rate (2015-2020)
10.3 Europe Programmatic Marketing and Advertising Market Revenue and Growth Rate (2015-2020)
10.4 Europe Programmatic Marketing and Advertising Market Forecast
10.5 The Influence of COVID-19 on Europe Market
10.6 Europe Programmatic Marketing and Advertising Market Analysis by Country
10.6.1 Germany Programmatic Marketing and Advertising Sales and Growth Rate
10.6.2 United Kingdom Programmatic Marketing and Advertising Sales and Growth Rate
10.6.3 France Programmatic Marketing and Advertising Sales and Growth Rate
10.6.4 Italy Programmatic Marketing and Advertising Sales and Growth Rate
10.6.5 Spain Programmatic Marketing and Advertising Sales and Growth Rate
10.6.6 Russia Programmatic Marketing and Advertising Sales and Growth Rate
11 Asia-Pacific Programmatic Marketing and Advertising Market Analysis
11.1 Market Overview and Prospect Analysis
11.2 Asia-Pacific Programmatic Marketing and Advertising Market Sales and Growth Rate (2015-2020)
11.3 Asia-Pacific Programmatic Marketing and Advertising Market Revenue and Growth Rate (2015-2020)
11.4 Asia-Pacific Programmatic Marketing and Advertising Market Forecast
11.5 The Influence of COVID-19 on Asia Pacific Market
11.6 Asia-Pacific Programmatic Marketing and Advertising Market Analysis by Country
11.6.1 China Programmatic Marketing and Advertising Sales and Growth Rate
11.6.2 Japan Programmatic Marketing and Advertising Sales and Growth Rate
11.6.3 South Korea Programmatic Marketing and Advertising Sales and Growth Rate
11.6.4 Australia Programmatic Marketing and Advertising Sales and Growth Rate
11.6.5 India Programmatic Marketing and Advertising Sales and Growth Rate
12 South America Programmatic Marketing and Advertising Market Analysis
12.1 Market Overview and Prospect Analysis
12.2 South America Programmatic Marketing and Advertising Market Sales and Growth Rate (2015-2020)
12.3 South America Programmatic Marketing and Advertising Market Revenue and Growth Rate (2015-2020)
12.4 South America Programmatic Marketing and Advertising Market Forecast
12.5 The Influence of COVID-19 on South America Market
12.6 South America Programmatic Marketing and Advertising Market Analysis by Country
12.6.1 Brazil Programmatic Marketing and Advertising Sales and Growth Rate
12.6.2 Argentina Programmatic Marketing and Advertising Sales and Growth Rate
12.6.3 Columbia Programmatic Marketing and Advertising Sales and Growth Rate
13 Middle East and Africa Programmatic Marketing and Advertising Market Analysis
13.1 Market Overview and Prospect Analysis
13.2 Middle East and Africa Programmatic Marketing and Advertising Market Sales and Growth Rate (2015-2020)
13.3 Middle East and Africa Programmatic Marketing and Advertising Market Revenue and Growth Rate (2015-2020)
13.4 Middle East and Africa Programmatic Marketing and Advertising Market Forecast
13.5 The Influence of COVID-19 on Middle East and Africa Market
13.6 Middle East and Africa Programmatic Marketing and Advertising Market Analysis by Country
13.6.1 UAE Programmatic Marketing and Advertising Sales and Growth Rate
13.6.2 Egypt Programmatic Marketing and Advertising Sales and Growth Rate
13.6.3 South Africa Programmatic Marketing and Advertising Sales and Growth Rate
14 Conclusions and Recommendations
14.1 Key Market Findings and Prospects
14.2 Advice for Investors
15 Appendix
15.1 Methodology
15.2 Research Data Source
List of Tables and Figures
Figure Product Picture
Figure Global Programmatic Marketing and Advertising Market Size and Growth Rate 2015-2025
Table Programmatic Marketing and Advertising Key Market Segments
Figure Global Programmatic Marketing and Advertising Market Revenue ($) Segment by Type from 2015-2020
Figure Global Programmatic Marketing and Advertising Market Revenue ($) Segment by Applications from 2015-2020
Table SWOT Analysis
Figure Global COVID-19 Status
Figure Supply Chain
Table Major Players Headquarters, and Service Area of Programmatic Marketing and Advertising
Table Major Players Revenue in 2019
Figure Major Players Revenue Share in 2019
Table Flashtalking Company Profile
Table Flashtalking Sales, Revenue (US$ Million), Average Selling Price and Gross Margin (2015-2020)
Summary: Get latest Market Research Reports on Programmatic Marketing and Advertising. Industry analysis & Market Report on Programmatic Marketing and Advertising is a syndicated market report, published as Global Programmatic Marketing and Advertising Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery. It is complete Research Study and Industry Analysis of Programmatic Marketing and Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.