Global Programmatic AD Spending Market Size, Status and Forecast 2020-2026

Table of Contents

1 Report Overview

• 1.1 Study Scope
• 1.2 Key Market Segments
• 1.3 Players Covered: Ranking by Programmatic AD Spending Revenue
• 1.4 Market Analysis by Type
  • 1.4.1 Global Programmatic AD Spending Market Size Growth Rate by Type: 2020 VS 2026
  • 1.4.2 Mobile Ad
  • 1.4.3 Over-the-top (ott) Ad
  • 1.4.4 Connected TV Ad
• 1.5 Market by Application
  • 1.5.1 Global Programmatic AD Spending Market Share by Application: 2020 VS 2026
  • 1.5.2 Small and Medium-sized Enterprises
  • 1.5.3 Large Enterprises
• 1.6 Study Objectives
• 1.7 Years Considered

2 Global Growth Trends by Regions

• 2.1 Programmatic AD Spending Market Perspective (2015-2026)
• 2.2 Programmatic AD Spending Growth Trends by Regions
  • 2.2.1 Programmatic AD Spending Market Size by Regions: 2015 VS 2020 VS 2026
  • 2.2.2 Programmatic AD Spending Historic Market Share by Regions (2015-2020)
  • 2.2.3 Programmatic AD Spending Forecasted Market Size by Regions (2021-2026)
• 2.3 Industry Trends and Growth Strategy
  • 2.3.1 Market Top Trends
  • 2.3.2 Market Drivers
  • 2.3.3 Market Challenges
  • 2.3.4 Porter’s Five Forces Analysis
  • 2.3.5 Programmatic AD Spending Market Growth Strategy
  • 2.3.6 Primary Interviews with Key Programmatic AD Spending Players (Opinion Leaders)

3 Competition Landscape by Key Players

• 3.1 Global Top Programmatic AD Spending Players by Market Size
  • 3.1.1 Global Top Programmatic AD Spending Players by Revenue (2015-2020)
  • 3.1.2 Global Programmatic AD Spending Revenue Market Share by Players (2015-2020)
  • 3.1.3 Global Programmatic AD Spending Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
• 3.2 Global Programmatic AD Spending Market Concentration Ratio
  • 3.2.1 Global Programmatic AD Spending Market Concentration Ratio (CR5 and HHI)
  • 3.2.2 Global Top 10 and Top 5 Companies by Programmatic AD Spending Revenue in 2019
• 3.3 Programmatic AD Spending Key Players Head office and Area Served
• 3.4 Key Players Programmatic AD Spending Product Solution and Service
• 3.5 Date of Enter into Programmatic AD Spending Market
• 3.6 Mergers & Acquisitions, Expansion Plans

4 Breakdown Data by Type (2015-2026)

• 4.1 Global Programmatic AD Spending Historic Market Size by Type (2015-2020)
• 4.2 Global Programmatic AD Spending Forecasted Market Size by Type (2021-2026)

5 Programmatic AD Spending Breakdown Data by Application (2015-2026)

• 5.1 Global Programmatic AD Spending Market Size by Application (2015-2020)
• 5.2 Global Programmatic AD Spending Forecasted Market Size by Application (2021-2026)

6 North America

• 6.1 North America Programmatic AD Spending Market Size (2015-2020)
• 6.2 Programmatic AD Spending Key Players in North America (2019-2020)
• 6.3 North America Programmatic AD Spending Market Size by Type (2015-2020)
• 6.4 North America Programmatic AD Spending Market Size by Application (2015-2020)

7 Europe

• 7.1 Europe Programmatic AD Spending Market Size (2015-2020)
• 7.2 Programmatic AD Spending Key Players in Europe (2019-2020)
• 7.3 Europe Programmatic AD Spending Market Size by Type (2015-2020)
• 7.4 Europe Programmatic AD Spending Market Size by Application (2015-2020)

8 China

• 8.1 China Programmatic AD Spending Market Size (2015-2020)
• 8.2 Programmatic AD Spending Key Players in China (2019-2020)
• 8.3 China Programmatic AD Spending Market Size by Type (2015-2020)
• 8.4 China Programmatic AD Spending Market Size by Application (2015-2020)

9 Japan

• 9.1 Japan Programmatic AD Spending Market Size (2015-2020)
• 9.2 Programmatic AD Spending Key Players in Japan (2019-2020)
• 9.3 Japan Programmatic AD Spending Market Size by Type (2015-2020)
• 9.4 Japan Programmatic AD Spending Market Size by Application (2015-2020)

10 Southeast Asia

• 10.1 Southeast Asia Programmatic AD Spending Market Size (2015-2020)
• 10.2 Programmatic AD Spending Key Players in Southeast Asia (2019-2020)
• 10.3 Southeast Asia Programmatic AD Spending Market Size by Type (2015-2020)
• 10.4 Southeast Asia Programmatic AD Spending Market Size by Application (2015-2020)

11 India

• 11.1 India Programmatic AD Spending Market Size (2015-2020)
• 11.2 Programmatic AD Spending Key Players in India (2019-2020)
• 11.3 India Programmatic AD Spending Market Size by Type (2015-2020)
• 11.4 India Programmatic AD Spending Market Size by Application (2015-2020)

12 Central & South America

• 12.1 Central & South America Programmatic AD Spending Market Size (2015-2020)
• 12.2 Programmatic AD Spending Key Players in Central & South America (2019-2020)
• 12.3 Central & South America Programmatic AD Spending Market Size by Type (2015-2020)
• 12.4 Central & South America Programmatic AD Spending Market Size by Application (2015-2020)

13 Key Players Profiles

• 13.1 Facebook
  • 13.1.1 Facebook Company Details
  • 13.1.2 Facebook Business Overview and Its Total Revenue
  • 13.1.3 Facebook Programmatic AD Spending Introduction
  • 13.1.4 Facebook Revenue in Programmatic AD Spending Business (2015-2020))
  • 13.1.5 Facebook Recent Development
• 13.2 Google
  • 13.2.1 Google Company Details
  • 13.2.2 Google Business Overview and Its Total Revenue
  • 13.2.3 Google Programmatic AD Spending Introduction
  • 13.2.4 Google Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.2.5 Google Recent Development
• 13.3 ONE by AOL
  • 13.3.1 ONE by AOL Company Details
  • 13.3.2 ONE by AOL Business Overview and Its Total Revenue
  • 13.3.3 ONE by AOL Programmatic AD Spending Introduction
  • 13.3.4 ONE by AOL Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.3.5 ONE by AOL Recent Development
• 13.4 BrightRoll
  • 13.4.1 BrightRoll Company Details
  • 13.4.2 BrightRoll Business Overview and Its Total Revenue
  • 13.4.3 BrightRoll Programmatic AD Spending Introduction
  • 13.4.4 BrightRoll Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.4.5 BrightRoll Recent Development
• 13.5 SpotX
  • 13.5.1 SpotX Company Details
  • 13.5.2 SpotX Business Overview and Its Total Revenue
  • 13.5.3 SpotX Programmatic AD Spending Introduction
  • 13.5.4 SpotX Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.5.5 SpotX Recent Development
• 13.6 Tremor Video
  • 13.6.1 Tremor Video Company Details
  • 13.6.2 Tremor Video Business Overview and Its Total Revenue
  • 13.6.3 Tremor Video Programmatic AD Spending Introduction
  • 13.6.4 Tremor Video Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.6.5 Tremor Video Recent Development
• 13.7 Alibaba
  • 13.7.1 Alibaba Company Details
  • 13.7.2 Alibaba Business Overview and Its Total Revenue
  • 13.7.3 Alibaba Programmatic AD Spending Introduction
  • 13.7.4 Alibaba Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.7.5 Alibaba Recent Development
• 13.8 Baidu
  • 13.8.1 Baidu Company Details
  • 13.8.2 Baidu Business Overview and Its Total Revenue
  • 13.8.3 Baidu Programmatic AD Spending Introduction
  • 13.8.4 Baidu Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.8.5 Baidu Recent Development
• 13.9 Tencent
  • 13.9.1 Tencent Company Details
  • 13.9.2 Tencent Business Overview and Its Total Revenue
  • 13.9.3 Tencent Programmatic AD Spending Introduction
  • 13.9.4 Tencent Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.9.5 Tencent Recent Development
• 13.10 Kantar Media
  • 13.10.1 Kantar Media Company Details
  • 13.10.2 Kantar Media Business Overview and Its Total Revenue
  • 13.10.3 Kantar Media Programmatic AD Spending Introduction
  • 13.10.4 Kantar Media Revenue in Programmatic AD Spending Business (2015-2020)
  • 13.10.5 Kantar Media Recent Development

14 Analyst's Viewpoints/Conclusions

15 Appendix

• 15.1 Research Methodology
  • 15.1.1 Methodology/Research Approach
  • 15.1.2 Data Source
• 15.2 Disclaimer