Two major trends were the most important within Serbian packaged food in 2018 – health and wellness and convenience. The former was behind the good performance of products with added value claims in terms of healthier products with a lower content of salt, sugar and fat or enriched with vitamins or other ingredients that are perceived as being good for human health. Many producers launched new products that are in line with this trend during 2018, or at least added some of these typical claims t...
Euromonitor International's Packaged Food in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
PACKAGED FOOD IN SERBIA
Euromonitor International
December 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Convenience Trend and Health and Wellness Visibly Influence Packaged Food in 2018
Healthy Growth of Packaged Food Recorded in 2018, in Line With the Review Period
Most Leading Producers See Their Value Share Increase in 2018
Modern Grocery Retailers Keep Growing at the Expense of Traditional Grocery Retailers
Continued Growth Expected Over the Forecast Period
Foodservice
Sales To Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sunflower Oil Loses Retail Volume Share, But Still Dominates Edible Oils
Other Edible Oil Records Highest Current Value Growth in 2018
Many Product Types Remain Unavailable Or Negligible in 2018
Competitive Landscape
Increasing Popularity of Olive Oil Brings Good Results To Most Producers
Quiet Year in Terms of New Product Launches
Private Label Continues To Gain Ground
Category Data
Table 18 Sales of Edible Oils by Category: Volume 2013-2018
Table 19 Sales of Edible Oils by Category: Value 2013-2018
Table 20 Sales of Edible Oils by Category: % Volume Growth 2013-2018
Table 21 Sales of Edible Oils by Category: % Value Growth 2013-2018
Table 22 NBO Company Shares of Edible Oils: % Value 2014-2018
Table 23 LBN Brand Shares of Edible Oils: % Value 2015-2018
Table 24 Distribution of Edible Oils by Format: % Value 2013-2018
Table 25 Forecast Sales of Edible Oils by Category: Volume 2018-2023
Table 26 Forecast Sales of Edible Oils by Category: Value 2018-2023
Table 27 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023
Headlines
Prospects
Ready Meals Grows Strongly, But Many Product Types Remain Unavailable As of 2018
Shelf Stable Ready Meals Remains the Largest Category Within Ready Meals
Average Unit Price Continues To Steadily Increase
Competitive Landscape
Strong Competition Continues To Shape Ready Meals' Competitive Landscape
Private Label Experiences Further Strengthening
Only One Notable New Product Launch Recorded in 2018
Category Data
Table 29 Sales of Ready Meals by Category: Volume 2013-2018
Table 30 Sales of Ready Meals by Category: Value 2013-2018
Table 31 Sales of Ready Meals by Category: % Volume Growth 2013-2018
Table 32 Sales of Ready Meals by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Ready Meals: % Value 2014-2018
Table 34 LBN Brand Shares of Ready Meals: % Value 2015-2018
Table 35 Distribution of Ready Meals by Format: % Value 2013-2018
Table 36 Forecast Sales of Ready Meals by Category: Volume 2018-2023
Table 37 Forecast Sales of Ready Meals by Category: Value 2018-2023
Table 38 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023
Headlines
Prospects
Underdeveloped and Expensive Products Record Good Performances in 2018
Herbs and Spices, and Pickled Products Still Hold the Highest Value Share
Independent Small Grocers Loses Share in 2018, While Modern Grocery Retailers Gains Ground
Competitive Landscape
Concentration Under Way
Limited Number of New Product Launches Observed
Private Label Lines Grow, But Remain Relatively Insignificant
Category Data
Table 40 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018
Table 41 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018
Table 42 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018
Table 43 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018
Table 45 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018
Table 46 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018
Table 47 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023
Table 48 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023
Table 49 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023
Headlines
Prospects
Only Dehydrated Soup and Instant Soup Record Significant Sales
Instant Soup Continues To Post Visibly Better Results Compared To Dehydrated Soup
Independent Small Grocers Leads Distribution of Soup, But Losing Share
Competitive Landscape
Centroproizvod Ad Gains Value Share, Private Label Remains Insignificant
Category Becomes Increasingly Concentrated
Centroproizvod Is Most Active in Terms of New Product Launches
Category Data
Table 51 Sales of Soup by Category: Volume 2013-2018
Table 52 Sales of Soup by Category: Value 2013-2018
Table 53 Sales of Soup by Category: % Volume Growth 2013-2018
Table 54 Sales of Soup by Category: % Value Growth 2013-2018
Table 55 NBO Company Shares of Soup: % Value 2014-2018
Table 56 LBN Brand Shares of Soup: % Value 2015-2018
Table 57 Distribution of Soup by Format: % Value 2013-2018
Table 58 Forecast Sales of Soup by Category: Volume 2018-2023
Table 59 Forecast Sales of Soup by Category: Value 2018-2023
Table 60 Forecast Sales of Soup by Category: % Volume Growth 2018-2023
Table 61 Forecast Sales of Soup by Category: % Value Growth 2018-2023
Headlines
Prospects
Nut and Seed Based Spreads Increases in Popularity
Jam and Preserves Remains the Most Important Type of Sweet Spreads
Average Unit Price Increases, Closely Following Inflation Rate
Competitive Landscape
Private Label Owner Delhaize Serbia Records the Best Performance in 2018
Large Producers Remain Inactive in Terms of New Product Launches
Marketing Activities Mostly Limited To Chocolate Spreads
Category Data
Table 62 Sales of Sweet Spreads by Category: Volume 2013-2018
Table 63 Sales of Sweet Spreads by Category: Value 2013-2018
Table 64 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018
Table 65 Sales of Sweet Spreads by Category: % Value Growth 2013-2018
Table 66 NBO Company Shares of Sweet Spreads: % Value 2014-2018
Table 67 LBN Brand Shares of Sweet Spreads: % Value 2015-2018
Table 68 Distribution of Sweet Spreads by Format: % Value 2013-2018
Table 69 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023
Table 70 Forecast Sales of Sweet Spreads by Category: Value 2018-2023
Table 71 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023
Table 72 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
Birth Rate Declines, But Economic Improvement Ensures Positive Growth
Liquid Special Baby Milk Formula Sees the Fastest Value Growth in 2018
Milk Formula Remains the Biggest Category
Competitive Landscape
Podravka Continues To Lead Baby Food
Nectar and Sunval Nahrungsmittel See Strong Value Growth
Private Label Remains Negligible
Category Data
Table 73 Sales of Baby Food by Category: Volume 2013-2018
Table 74 Sales of Baby Food by Category: Value 2013-2018
Table 75 Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 76 Sales of Baby Food by Category: % Value Growth 2013-2018
Table 77 NBO Company Shares of Baby Food: % Value 2014-2018
Table 78 LBN Brand Shares of Baby Food: % Value 2015-2018
Table 79 Distribution of Baby Food by Format: % Value 2013-2018
Table 80 Forecast Sales of Baby Food by Category: Volume 2018-2023
Table 81 Forecast Sales of Baby Food by Category: Value 2018-2023
Table 82 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023
Table 83 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Cooking Fats Sees Gradual Decline in Retail Volume Terms
Butter Records the Highest Retail Value Growth
Convenience Trend Boosts Margarine and Spreads
Competitive Landscape
Dijamant Maintains Leadership of Butter and Spreads
Private Label Hits the Average Unit Price
Leading Producers Steer New Product Development
Category Data
Table 84 Sales of Butter and Spreads by Category: Volume 2013-2018
Table 85 Sales of Butter and Spreads by Category: Value 2013-2018
Table 86 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018
Table 87 Sales of Butter and Spreads by Category: % Value Growth 2013-2018
Table 88 NBO Company Shares of Butter and Spreads: % Value 2014-2018
Table 89 LBN Brand Shares of Butter and Spreads: % Value 2015-2018
Table 90 Distribution of Butter and Spreads by Format: % Value 2013-2018
Table 91 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023
Table 92 Forecast Sales of Butter and Spreads by Category: Value 2018-2023
Table 93 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
Table 94 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023
Headlines
Prospects
"other" Processed Cheese Sees Accelerated Growth
Hard Cheese Remains the Best Seller, But Continues To Lose Share
Packaged Still More Popular Than Unpackaged in Hard Cheese
Competitive Landscape
Little New Product Development
Private Label Continues To Grow in Popularity
Delhaize Serbia Sees the Fastest Growth in Retail Value Sales
Category Data
Table 95 Sales of Cheese by Category: Volume 2013-2018
Table 96 Sales of Cheese by Category: Value 2013-2018
Table 97 Sales of Cheese by Category: % Volume Growth 2013-2018
Table 98 Sales of Cheese by Category: % Value Growth 2013-2018
Table 99 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018
Table 100 NBO Company Shares of Cheese: % Value 2014-2018
Table 101 LBN Brand Shares of Cheese: % Value 2015-2018
Table 102 Distribution of Cheese by Format: % Value 2013-2018
Table 103 Forecast Sales of Cheese by Category: Volume 2018-2023
Table 104 Forecast Sales of Cheese by Category: Value 2018-2023
Table 105 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023
Table 106 Forecast Sales of Cheese by Category: % Value Growth 2018-2023
Headlines
Prospects
No Change in the Permitted Aflatoxin Level in Milk
Cow's Milk Remains by Far the Biggest Category
Goat Milk Loses Momentum
Competitive Landscape
Imlek Dominates Drinking Milk Products
Very Few New Launches
Private Label Slowly Recovers After Withdrawal From Fresh Milk
Category Data
Table 107 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 108 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 109 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 110 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 111 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 112 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 113 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 114 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 115 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 116 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 117 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Drinking Yoghurt Confirms Its Dominance
Plain Yoghurt Performs Well, But Starts To Lose Momentum
Flavoured Yoghurt Sees Unit Price Decline in 2018
Competitive Landscape
Flavoured Yoghurt Dominates New Product Launches
Strong Private Label Presence
Growing Competition Exerts Pressure on Leaders
Category Data
Table 118 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018
Table 119 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018
Table 120 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018
Table 121 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018
Table 122 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018
Table 123 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018
Table 124 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018
Table 125 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
Table 126 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
Table 127 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
Table 128 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
Headlines
Prospects
Coffee Whiteners Continues To See Fast Growth
Intense Competition Keeps Unit Price Increases Below the Inflation Rate
Cream Remains by Far the Biggest Category
Competitive Landscape
Ferrero Leads the Way
Only One Notable New Product Launch in 2018
TV Advertising Remains the Key Marketing Strategy
Category Data
Table 129 Sales of Other Dairy by Category: Volume 2013-2018
Table 130 Sales of Other Dairy by Category: Value 2013-2018
Table 131 Sales of Other Dairy by Category: % Volume Growth 2013-2018
Table 132 Sales of Other Dairy by Category: % Value Growth 2013-2018
Table 133 NBO Company Shares of Other Dairy: % Value 2014-2018
Table 134 LBN Brand Shares of Other Dairy: % Value 2015-2018
Table 135 Distribution of Other Dairy by Format: % Value 2013-2018
Table 136 Forecast Sales of Other Dairy by Category: Volume 2018-2023
Table 137 Forecast Sales of Other Dairy by Category: Value 2018-2023
Table 138 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023
Table 139 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023
Headlines
Prospects
Tablets Remains the Most Important Area of Serbian Chocolate Confectionery
Independent Small Grocers Dominates Distribution, But Is Rapidly Losing Share
Average Unit Price of Chocolate Confectionery Increases in Current Terms, Stagnates in Constant Terms
Competitive Landscape
Mondelez International Leads the Category
Private Label Increases in Popularity
No Significant New Launches Recorded
Summary 2 Other Chocolate Confectionery by Product Type:
Category Data
Table 140 Sales of Chocolate Confectionery by Category: Volume 2013-2018
Table 141 Sales of Chocolate Confectionery by Category: Value 2013-2018
Table 142 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018
Table 143 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018
Table 144 Sales of Chocolate Tablets by Type: % Value 2013-2018
Table 145 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018
Table 146 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018
Table 147 Distribution of Chocolate Confectionery by Format: % Value 2013-2018
Table 148 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023
Table 149 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023
Table 150 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023
Table 151 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023
Headlines
Prospects
Bubble Gum Performs Better Than Chewing Gum
Modern Retailing Outlet Types Increase in Popularity
Children and Young Adults Remain the Most Important Target Consumer Groups, But This Is Slowly Changing
Competitive Landscape
Wrigley's Domination of Gum Continues
Heavy Marketing Support for Wrigley's Brands
No Private Label Lines As of 2018
Category Data
Table 152 Sales of Gum by Category: Volume 2013-2018
Table 153 Sales of Gum by Category: Value 2013-2018
Table 154 Sales of Gum by Category: % Volume Growth 2013-2018
Table 155 Sales of Gum by Category: % Value Growth 2013-2018
Table 156 NBO Company Shares of Gum: % Value 2014-2018
Table 157 LBN Brand Shares of Gum: % Value 2015-2018
Table 158 Distribution of Gum by Format: % Value 2013-2018
Table 159 Forecast Sales of Gum by Category: Volume 2018-2023
Table 160 Forecast Sales of Gum by Category: Value 2018-2023
Table 161 Forecast Sales of Gum by Category: % Volume Growth 2018-2023
Table 162 Forecast Sales of Gum by Category: % Value Growth 2018-2023
Headlines
Prospects
Standard Mints and Pastilles, Gums, Jellies and Chews Dominate Overall Sugar Confectionery
Liquorice Records the Highest Value Growth in 2018
Share of Pastilles Increases Within Pastilles, Gums, Jellies and Chews
Competitive Landscape
Four Leading Manufacturers Together Hold A Substantial and Increasing Value Share
Domestic Manufacturers and Brands Dominate Sugar Confectionery
Private Label Share Remains Low
Summary 3 Other Sugar Confectionery by Product Type:
Category Data
Table 163 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 164 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 165 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 166 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 167 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 168 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 169 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 170 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 171 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 172 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 173 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 174 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Packaged Food in Serbia. Industry analysis & Market Report on Packaged Food in Serbia is a syndicated market report, published as Packaged Food in Serbia. It is complete Research Study and Industry Analysis of Packaged Food in Serbia market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.