Packaged Food in Hungary

PACKAGED FOOD IN HUNGARY

Euromonitor International

December 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Willingness To Spend More and Innovation Boost Packaged Food

Consumers More Conscious of Quality and Ingredients

Competition Remains Intense, With Domestic Players Enjoying Support From the Government

Distribution Channels Focus on Improving Consumer Loyalty and Environmental Issues

Growth of Packaged Food Sales Likely To Slow Over the Forecast Period

Foodservice

Sales To Foodservice

Consumer Foodservice

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018

Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023

Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

Market Data

Table 5 Sales of Packaged Food by Category: Volume 2013-2018

Table 6 Sales of Packaged Food by Category: Value 2013-2018

Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018

Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018

Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018

Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018

Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018

Table 12 Penetration of Private Label by Category: % Value 2013-2018

Table 13 Distribution of Packaged Food by Format: % Value 2013-2018

Table 14 Distribution of Packaged Food by Format and Category: % Value 2018

Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023

Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023

Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023

Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Traditional Products Are Still Popular But There Is Space for Special Products

Rapeseed Oil Sees Biggest Expansion in Value Sales Terms

the Expansion of Sales Is Hindered by Maturity and Limited Innovation

Competitive Landscape

Bunge Leads A Highly Competitive Category by Trying To Enhance Consumer Loyalty

Private Label's Share in Edible Oils Among the Among the Highest in Packaged Food

Category Data

Table 19 Sales of Edible Oils by Category: Volume 2013-2018

Table 20 Sales of Edible Oils by Category: Value 2013-2018

Table 21 Sales of Edible Oils by Category: % Volume Growth 2013-2018

Table 22 Sales of Edible Oils by Category: % Value Growth 2013-2018

Table 23 NBO Company Shares of Edible Oils: % Value 2014-2018

Table 24 LBN Brand Shares of Edible Oils: % Value 2015-2018

Table 25 Distribution of Edible Oils by Format: % Value 2013-2018

Table 26 Forecast Sales of Edible Oils by Category: Volume 2018-2023

Table 27 Forecast Sales of Edible Oils by Category: Value 2018-2023

Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2018-2023

Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2018-2023

Headlines

Prospects

Ready Meals Benefits From Rising Demand for Convenience and Wide Selection of Products

Frozen Pizza Benefits From Competitive Prices and New Launches

Value Sales Expansion of Ready Meals Supported by Growth in Prices

Competitive Landscape

Dr Oetker Benefits From Lifestyle Trends and Its Entry Into the Niche Segment

Hmmmaster Enters Chilled Ready Meals As the Category Becomes More Competitive

the Number of Local Players in the Category Is Already High and Set for Further Growth

Category Data

Table 30 Sales of Ready Meals by Category: Volume 2013-2018

Table 31 Sales of Ready Meals by Category: Value 2013-2018

Table 32 Sales of Ready Meals by Category: % Volume Growth 2013-2018

Table 33 Sales of Ready Meals by Category: % Value Growth 2013-2018

Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2013-2018

Table 35 Sales of Frozen Ready Meals by Ethnicity: % Value 2013-2018

Table 36 NBO Company Shares of Ready Meals: % Value 2014-2018

Table 37 LBN Brand Shares of Ready Meals: % Value 2015-2018

Table 38 Distribution of Ready Meals by Format: % Value 2013-2018

Table 39 Forecast Sales of Ready Meals by Category: Volume 2018-2023

Table 40 Forecast Sales of Ready Meals by Category: Value 2018-2023

Table 41 Forecast Sales of Ready Meals by Category: % Volume Growth 2018-2023

Table 42 Forecast Sales of Ready Meals by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Shows Mixed Performance, With Bouillon and Dry Sauces Facing Challenges

Demand for Spice Mixes and Popularity of Grilling Supports Expansion of Herbs and Spices

Competitive Landscape

Unilever Maintains the Lead, Launching A New Product Range With Natural Ingredients

Nestlé Launches Spice Mixes and Introduces New Sauces To Boost Competitiveness

Univer and Hungarian Retail Chains Among the Key Players in Sauces, Dressings and Condiments

Category Data

Table 43 Sales of Sauces, Dressings and Condiments by Category: Volume 2013-2018

Table 44 Sales of Sauces, Dressings and Condiments by Category: Value 2013-2018

Table 45 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2013-2018

Table 46 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2013-2018

Table 47 Sales of Cooking Sauces by Type: % Value 2013-2018

Table 48 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2014-2018

Table 49 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2015-2018

Table 50 Distribution of Sauces, Dressings and Condiments by Format: % Value 2013-2018

Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2018-2023

Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2018-2023

Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2018-2023

Table 54 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2018-2023

Headlines

Prospects

Soup Faces Challenges Due To Maturity and Changes To Lifestyle Trends

New Launches Suggest Strong Potential for Growth in Chilled Soup

Instant Soup Sees Modest Volume Sales Growth Unlike Other Soup Categories

Competitive Landscape

Unilever Continues To Lead Soup Sales

Private Label Less Popular As A Wide Variety of Branded Products Have Low Retail Selling Prices

Category Data

Table 55 Sales of Soup by Category: Volume 2013-2018

Table 56 Sales of Soup by Category: Value 2013-2018

Table 57 Sales of Soup by Category: % Volume Growth 2013-2018

Table 58 Sales of Soup by Category: % Value Growth 2013-2018

Table 59 Sales of Soup by by Leading Flavours: Rankings 2013-2018

Table 60 NBO Company Shares of Soup: % Value 2014-2018

Table 61 LBN Brand Shares of Soup: % Value 2015-2018

Table 62 Distribution of Soup by Format: % Value 2013-2018

Table 63 Forecast Sales of Soup by Category: Volume 2018-2023

Table 64 Forecast Sales of Soup by Category: Value 2018-2023

Table 65 Forecast Sales of Soup by Category: % Volume Growth 2018-2023

Table 66 Forecast Sales of Soup by Category: % Value Growth 2018-2023

Headlines

Prospects

Health and Wellness and Indulgence Boost Sweet Spreads Volume and Value Growth

Nut and Seed Based Spreads Records Highest Value Sales Growth

Honey Sees Improvements in Quality

Competitive Landscape

Demand for Indulgence and Strong Advertising Ensure Ferrero's Leadership

Local Honey Producers See Less Competition From Imports But Still Face Challenges

Private Label Continues To Expand in Sweet Spreads Thanks To Wide Selection and Trusted Brands

Category Data

Table 67 Sales of Sweet Spreads by Category: Volume 2013-2018

Table 68 Sales of Sweet Spreads by Category: Value 2013-2018

Table 69 Sales of Sweet Spreads by Category: % Volume Growth 2013-2018

Table 70 Sales of Sweet Spreads by Category: % Value Growth 2013-2018

Table 71 Sales of Jams and Preserves by Leading Flavours: Rankings 2013-2018

Table 72 NBO Company Shares of Sweet Spreads: % Value 2014-2018

Table 73 LBN Brand Shares of Sweet Spreads: % Value 2015-2018

Table 74 Distribution of Sweet Spreads by Format: % Value 2013-2018

Table 75 Forecast Sales of Sweet Spreads by Category: Volume 2018-2023

Table 76 Forecast Sales of Sweet Spreads by Category: Value 2018-2023

Table 77 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2018-2023

Table 78 Forecast Sales of Sweet Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Food Safety Concerns Drive Demand for Quality Baby Food Products

New Packaging Fuels Demand for Convenience

Lifestyle Trends and New Launches Fuel Prepared Baby Food Sales

Competitive Landscape

Numil Hungary and Hipp Continue To Lead Baby Food Sales

Private Label Ranges Growing in Popularity

Product Information and Loyalty Schemes Attracting Consumers

Category Data

Table 79 Sales of Baby Food by Category: Volume 2013-2018

Table 80 Sales of Baby Food by Category: Value 2013-2018

Table 81 Sales of Baby Food by Category: % Volume Growth 2013-2018

Table 82 Sales of Baby Food by Category: % Value Growth 2013-2018

Table 83 NBO Company Shares of Baby Food: % Value 2014-2018

Table 84 LBN Brand Shares of Baby Food: % Value 2015-2018

Table 85 Distribution of Baby Food by Format: % Value 2013-2018

Table 86 Forecast Sales of Baby Food by Category: Volume 2018-2023

Table 87 Forecast Sales of Baby Food by Category: Value 2018-2023

Table 88 Forecast Sales of Baby Food by Category: % Volume Growth 2018-2023

Table 89 Forecast Sales of Baby Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Butter Sales Boosted by Rise in Demand for Higher Quality

Margarine and Spreads Impacted by Lifestyle Trends and Competition From Butter

Rising Demand for Healthy, Low Fat and Lactose Free Butter and Spreads

Competitive Landscape

Unilever Benefits From Well-known Brands and Educating Consumers

Private Label Expansion Hindered by Lack of Launches and Strong Competition

Sales Dominated by International Players, Limited Potential for Local Firms

Category Data

Table 90 Sales of Butter and Spreads by Category: Volume 2013-2018

Table 91 Sales of Butter and Spreads by Category: Value 2013-2018

Table 92 Sales of Butter and Spreads by Category: % Volume Growth 2013-2018

Table 93 Sales of Butter and Spreads by Category: % Value Growth 2013-2018

Table 94 NBO Company Shares of Butter and Spreads: % Value 2014-2018

Table 95 LBN Brand Shares of Butter and Spreads: % Value 2015-2018

Table 96 Distribution of Butter and Spreads by Format: % Value 2013-2018

Table 97 Forecast Sales of Butter and Spreads by Category: Volume 2018-2023

Table 98 Forecast Sales of Butter and Spreads by Category: Value 2018-2023

Table 99 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2018-2023

Table 100 Forecast Sales of Butter and Spreads by Category: % Value Growth 2018-2023

Headlines

Prospects

Rise in Demand for Quality Products Drives Cheese Sales

Popularity of Grilling Has Positive Impact on Sales

Health Trend Boosts Demand for Lactose Free Cheese

Competitive Landscape

Tolnatej and Pannontej Invest Strongly in Innovation and Advertising

Rising Demand for Private Label Ranges

Customer Loyalty and Revamped Stores Boosting Discounter Sales

Category Data

Table 101 Sales of Cheese by Category: Volume 2013-2018

Table 102 Sales of Cheese by Category: Value 2013-2018

Table 103 Sales of Cheese by Category: % Volume Growth 2013-2018

Table 104 Sales of Cheese by Category: % Value Growth 2013-2018

Table 105 Sales of Spreadable Processed Cheese by Type: % Value 2013-2018

Table 106 Sales of Unprocessed Cheese by Type: % Value 2013-2018

Table 107 NBO Company Shares of Cheese: % Value 2014-2018

Table 108 LBN Brand Shares of Cheese: % Value 2015-2018

Table 109 Distribution of Cheese by Format: % Value 2013-2018

Table 110 Forecast Sales of Cheese by Category: Volume 2018-2023

Table 111 Forecast Sales of Cheese by Category: Value 2018-2023

Table 112 Forecast Sales of Cheese by Category: % Volume Growth 2018-2023

Table 113 Forecast Sales of Cheese by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Cheap Imported Drinking Milk Products Could Drop Further

Cow's Milk Growth Limited by Rising Health Awareness and Lifestyle Trends

Strong Other Milk Alternatives Growth Attracts Coca-Cola

Competitive Landscape

Alföldi Tej Strengthens Position Due To Growing Availability of Local Products

Private Label Products Remain Popular Due To Special Positioning

Cooperation Between Producers and Retail Chains

Category Data

Table 114 Sales of Drinking Milk Products by Category: Volume 2013-2018

Table 115 Sales of Drinking Milk Products by Category: Value 2013-2018

Table 116 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018

Table 117 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018

Table 118 NBO Company Shares of Drinking Milk Products: % Value 2014-2018

Table 119 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018

Table 120 Distribution of Drinking Milk Products by Format: % Value 2013-2018

Table 121 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023

Table 122 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023

Table 123 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023

Table 124 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Yoghurt Growth Fuelled by Demand for Convenience, Indulgence and Healthy Features

Plant-based Products Benefit From Health and Lifestyle Trends

Sour Milk Products Growth Limited by Increasing Maturity

Competitive Landscape

Danone Continues To Lead Sales

Meggle, Lactalis, Spar and Frieslandcampina See Potential in Local Yoghurt

Private Label Less Dominant Than in Other Areas But Gaining Share

Category Data

Table 125 Sales of Yoghurt and Sour Milk Products by Category: Volume 2013-2018

Table 126 Sales of Yoghurt and Sour Milk Products by Category: Value 2013-2018

Table 127 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2013-2018

Table 128 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2013-2018

Table 129 Sales of Flavoured Yoghurt by Flavour: Rankings 2013-2018

Table 130 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2014-2018

Table 131 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2015-2018

Table 132 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2013-2018

Table 133 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023

Table 134 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023

Table 135 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023

Table 136 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Chilled Snacks and Desserts Offering Healthy Indulgence

Cream Sales Driven by Rising Prices

Rising Health Concerns Impact Demand for Shelf Stable Dairy Desserts

Competitive Landscape

Frieslandcampina Continues To Lead Sales

Private Label Sales Stronger Within Fromage Frais and Quark

Position of Locally Owned Firms Remains Strong in Other Dairy

Category Data

Table 137 Sales of Other Dairy by Category: Volume 2013-2018

Table 138 Sales of Other Dairy by Category: Value 2013-2018

Table 139 Sales of Other Dairy by Category: % Volume Growth 2013-2018

Table 140 Sales of Other Dairy by Category: % Value Growth 2013-2018

Table 141 Sales of Cream by Type: % Value 2013-2018

Table 142 NBO Company Shares of Other Dairy: % Value 2014-2018

Table 143 LBN Brand Shares of Other Dairy: % Value 2015-2018

Table 144 Distribution of Other Dairy by Format: % Value 2013-2018

Table 145 Forecast Sales of Other Dairy by Category: Volume 2018-2023

Table 146 Forecast Sales of Other Dairy by Category: Value 2018-2023

Table 147 Forecast Sales of Other Dairy by Category: % Volume Growth 2018-2023

Table 148 Forecast Sales of Other Dairy by Category: % Value Growth 2018-2023

Headlines

Prospects

Chocolate Confectionery Records Growth in Both Volume and Value Terms, But Future Performance Will Be Affected by Changes in the Economic Environment

Health and Wellness Trend Leads To Changes in Pack Sizes and Greater Premiumisation

Chocolate Producers Are Expected To Face Challenges Due To Workforce Shortages

Competitive Landscape

Despite A Challenging Environment, the Position of International Firms Remains Stable

Both the Retro Trend and Demand for Innovative Products Encourage Product Introductions and the Expansion of New Local Chocolate Producers

Private Label Chocolate Confectionery Maintains Its Position Despite the Strong Presence of Branded Products

Summary 2 Other Chocolate Confectionery by Product Type:

Category Data

Table 149 Sales of Chocolate Confectionery by Category: Volume 2013-2018

Table 150 Sales of Chocolate Confectionery by Category: Value 2013-2018

Table 151 Sales of Chocolate Confectionery by Category: % Volume Growth 2013-2018

Table 152 Sales of Chocolate Confectionery by Category: % Value Growth 2013-2018

Table 153 Sales of Chocolate Tablets by Type: % Value 2013-2018

Table 154 NBO Company Shares of Chocolate Confectionery: % Value 2014-2018

Table 155 LBN Brand Shares of Chocolate Confectionery: % Value 2015-2018

Table 156 Distribution of Chocolate Confectionery by Format: % Value 2013-2018

Table 157 Forecast Sales of Chocolate Confectionery by Category: Volume 2018-2023

Table 158 Forecast Sales of Chocolate Confectionery by Category: Value 2018-2023

Table 159 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2018-2023

Table 160 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Bubble Gum To Continue To Struggle To Post Growth, But the Retro Trend and Possible New Entries May Help Support Category Sales

Gum Among the Categories With the Highest Price Increases, and Set To Continue To Be Among the Less Dynamic Snack Categories Due To Maturity

Competitive Landscape

Wrigley's Dominance Is Unquestionable, and the Player Will Make Further Efforts To Ensure Its Leadership

Success of Private Label Products Does Not Affect Gum, While Standard Products Are Expected To Remain Significant

Less-fragmented Category and the Retro Trend Likely To Lead To New Entries

Category Data

Table 161 Sales of Gum by Category: Volume 2013-2018

Table 162 Sales of Gum by Category: Value 2013-2018

Table 163 Sales of Gum by Category: % Volume Growth 2013-2018

Table 164 Sales of Gum by Category: % Value Growth 2013-2018

Table 165 Sales of Gum by Flavour: Rankings 2013-2018

Table 166 NBO Company Shares of Gum: % Value 2014-2018

Table 167 LBN Brand Shares of Gum: % Value 2015-2018

Table 168 Distribution of Gum by Format: % Value 2013-2018

Table 169 Forecast Sales of Gum by Category: Volume 2018-2023

Table 170 Forecast Sales of Gum by Category: Value 2018-2023

Table 171 Forecast Sales of Gum by Category: % Volume Growth 2018-2023

Table 172 Forecast Sales of Gum by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Also Look for Healthier Variants Within Sugar Confectionery

Competition Pushes Flavour and Packaging Innovations

Category Is Less Affected by Economy Products, While Producers Still Struggle To Boost Prices

Competitive Landscape

Well-known International Producers Remain Key Players

International Brands To Continue To Be Popular

Local Players May Challenge International Firms

Summary 3 Other Sugar Confectionery by Product Type:

Category Data

Table 173 Sales of Sugar Confectionery by Category: Volume 2013-2018

Table 174 Sales of Sugar Confectionery by Category: Value 2013-2018

Table 175 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018

Table 176 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018

Table 177 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018

Table 178 NBO Company Shares of Sugar Confectionery: % Value 2014-2018

Table 179 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018

Table 180 Distribution of Sugar Confectionery by Format: % Value 2013-2018

Table 181 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023

Table 182 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023

Table 183 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023

Table 184 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Players Make Successful Efforts To Reduce the Negative Effects of Seasonality and Weather Conditions

Lactose-free, Gluten-free and Water Ice Cream To Benefit From Growing Demand

Modest Price Increases Due To Competition and the Strong Position of Private Label

Competitive Landscape

Manufacturers of Branded Products May Be Forced To Follow the Lead of Private Label Manufacturers

Unilever Magyarország Maintains Its Leading Position in A Challenging Environment

New Launches From Unilever Magyarország

Category Data

Table 185 Sales of Ice Cream and Frozen Desserts by Category: Volume 2013-2018

Table 186 Sales of Ice Cream and Frozen Desserts by Category: Value 2013-2018

Table 187 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2013-2018

Table 188 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2013-2018

Table 189 Sales of Ice Cream by Leading Flavours: Rankings 2013-2018

Table 190 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2014-2018

Table 191 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2015-2018

Table 192 NBO Company Shares of Ice Cream: % Value 2014-2018

Table 193 LBN Brand Shares of Ice Cream: % Value 2015-2018

Table 194 NBO Company Shares of Impulse Ice Cream: % Value 2014-2018

Table 195 LBN Brand Shares of Impulse Ice Cream: % Value 2015-2018

Table 196 NBO Company Shares of Take-home Ice Cream: % Value 2014-2018

Table 197 LBN Brand Shares of Take-home Ice Cream: % Value 2015-2018

Table 198 NBO Company Shares of Frozen Desserts: % Value 2014-2018

Table 199 LBN Brand Shares of Frozen Desserts: % Value 2015-2018

Table 200 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2013-2018

Table 201 Distribution of Ice Cream by Format: % Value 2013-2018

Table 202 Distribution of Frozen Desserts by Format: % Value 2013-2018

Table 203 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2018-2023

Table 204 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2018-2023

Table 205 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2018-2023

Table 206 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2018-2023

Headlines

Prospects

Shift in Demand Within Savoury Snacks

Most Consumers of Savoury Snacks Prefer Indulgence To Health-consciousness

Category Lacks State Support

Competitive Landscape

Innovations and Marketing Activity Secure Intersnack Magyarország's Leading Position

Government Efforts To Promote Locally Made Products Do Not Affect Savoury Snacks

Private Label Continues To Hold A Significant Position Within Savoury Snacks

Category Data

Table 207 Sales of Savoury Snacks by Category: Volume 2013-2018

Table 208 Sales of Savoury Snacks by Category: Value 2013-2018

Table 209 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018

Table 210 Sales of Savoury Snacks by Category: % Value Growth 2013-2018

Table 211 NBO Company Shares of Savoury Snacks: % Value 2014-2018

Table 212 LBN Brand Shares of Savoury Snacks: % Value 2015-2018

Table 213 Distribution of Savoury Snacks by Format: % Value 2013-2018

Table 214 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023

Table 215 Forecast Sales of Savoury Snacks by Category: Value 2018-2023

Table 216 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023

Table 217 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

Value Growth Is Supported by the Indulgence and Health Trends

Demand for Oat-based Products Drives Sales

Other Snack Bars and Energy Bars Post the Most Dynamic Expansion

Competitive Landscape

Category Is Less Dominated by International Players Due To Efforts From Local Manufacturers

Private Label Is Most Significant Within Sweet Biscuits

TV Adverts and Sweepstakes Are Key Marketing Tools for Producers Within Sweet Biscuits, Snack Bars and Fruit Snacks

Category Data

Table 218 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2013-2018

Table 219 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2013-2018

Table 220 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2013-2018

Table 221 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2013-2018

Table 222 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2014-2018

Table 223 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2018

Table 224 NBO Company Shares of Sweet Biscuits: % Value 2014-2018

Table 225 LBN Brand Shares of Sweet Biscuits: % Value 2015-2018

Table 226 NBO Company Shares of Snack Bars: % Value 2014-2018

Table 227 LBN Brand Shares of Snack Bars: % Value 2015-2018

Table 228 NBO Company Shares of Fruit Snacks: % Value 2014-2018

Table 229 LBN Brand Shares of Fruit Snacks: % Value 2015-2018

Table 230 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2013-2018

Table 231 Distribution of Sweet Biscuits by Format: % Value 2013-2018

Table 232 Distribution of Snack Bars by Format: % Value 2013-2018

Table 233 Distribution of Fruit Snacks by Format: % Value 2013-2018

Table 234 Forecast Sales of Biscuits and Snack Bars by Category: Volume 2018-2023

Table 235 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2018-2023

Table 236 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2018-2023

Table 237 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2018-2023

Headlines

Prospects

New Regulations Intend To Raise Product Quality

Prices Rise Across Baked Goods

Frozen Baked Goods Combines Convenience and Indulgence

Competitive Landscape

Baked Goods Continues To See Fierce Competition

Omega-bázis Launches Free From Gluten Bread Under Aby's

Private Label Producers Benefit From the Demand for Healthier Products

Category Data

Table 238 Sales of Baked Goods by Category: Volume 2013-2018

Table 239 Sales of Baked Goods by Category: Value 2013-2018

Table 240 Sales of Baked Goods by Category: % Volume Growth 2013-2018

Table 241 Sales of Baked Goods by Category: % Value Growth 2013-2018

Table 242 Sales of Pastries by Type: % Value 2013-2018

Table 243 NBO Company Shares of Baked Goods: % Value 2014-2018

Table 244 LBN Brand Shares of Baked Goods: % Value 2015-2018

Table 245 Distribution of Baked Goods by Format: % Value 2013-2018

Table 246 Forecast Sales of Baked Goods by Category: Volume 2018-2023

Table 247 Forecast Sales of Baked Goods by Category: Value 2018-2023

Table 248 Forecast Sales of Baked Goods by Category: % Volume Growth 2018-2023

Table 249 Forecast Sales of Baked Goods by Category: % Value Growth 2018-2023

Headlines

Prospects

Breakfast Cereals Faces Challenges Due To Changes in Consumer Habits and Needs

Hot Cereals Sees Dynamic Growth

A Mixed Performance for Muesli and Granola

Competitive Landscape

Nestlé Hungária Retains Leading Position Through Innovation

Private Label Benefits From Premiumisation and Retail Development

International Players Lead But Domestic Companies Gain Ground

Category Data

Table 250 Sales of Breakfast Cereals by Category: Volume 2013-2018

Table 251 Sales of Breakfast Cereals by Category: Value 2013-2018

Table 252 Sales of Breakfast Cereals by Category: % Volume Growth 2013-2018

Table 253 Sales of Breakfast Cereals by Category: % Value Growth 2013-2018

Table 254 NBO Company Shares of Breakfast Cereals: % Value 2014-2018

Table 255 LBN Brand Shares of Breakfast Cereals: % Value 2015-2018

Table 256 Distribution of Breakfast Cereals by Format: % Value 2013-2018

Table 257 Forecast Sales of Breakfast Cereals by Category: Volume 2018-2023

Table 258 Forecast Sales of Breakfast Cereals by Category: Value 2018-2023

Table 259 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2018-2023

Table 260 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2018-2023

Headlines

Prospects

Maturity and Competition From Fresh Alternatives Hamper Development

Listeria Contamination Hits Frozen Processed Vegetables

Frozen Fruit Sees the Fastest Retail Value Growth As Unit Prices Rise

Competitive Landscape

the Leader Leverages Quality Perception and A Well-known Brand Name

Mirelite Mirsa and Frosta Benefit From the Listeria Scare

Private Label Is Still Strong in Processed Fruit and Vegetables

Category Data

Table 261 Sales of Processed Fruit and Vegetables by Category: Volume 2013-2018

Table 262 Sales of Processed Fruit and Vegetables by Category: Value 2013-2018

Table 263 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2013-2018

Table 264 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2013-2018

Table 265 Sales of Frozen Processed Vegetables by Type: % Value Breakdown 2013-2018

Table 266 NBO Company Shares of Processed Fruit and Vegetables: % Value 2014-2018

Table 267 LBN Brand Shares of Processed Fruit and Vegetables: % Value 2015-2018

Table 268 Distribution of Processed Fruit and Vegetables by Format: % Value 2013-2018

Table 269 Forecast Sales of Processed Fruit and Vegetables by Category: Volume 2018-2023

Table 270 Forecast Sales of Processed Fruit and Vegetables by Category: Value 2018-2023

Table 271 Forecast Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2018-2023

Table 272 Forecast Sales of Processed Fruit and Vegetables by Category: % Value Growth 2018-2023

Headlines

Prospects

New Regulations Aim To Improve Product Quality

Chilled Processed Meat Benefits From Innovation and the Grilling Tren