Over-the-top TV and video has had a major disruptive effect on the traditional pay TV market. Although the US is the world's OTT leader and pioneer, there is plenty going on elsewhere - and every country is different.
Over the top (OTT) messaging leaders are rapidly evolving their key mobile messaging application interfaces to new voice and video communications, with revenue dilution implications for carriers worldwide. The progress made in mobile IP voice and video in the past year alone from key OTT players such as Facebook and Google is a clear indication of heightened mobile communications competitive pressure from these new players in 2016 and beyond. OTT players are transforming their communications apps into rich media platforms that serve as social networking hubs, offering a number of media services. Apps built on top of messaging enable users to solve broad problems. Messaging becomes a hub for consuming content and making transactions. Still, we argue that OTT communications providers need partnerships with carriers, to garner scale and differentiation.
In 2018, the global Over Top (OTT) market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Over Top (OTT) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Over Top (OTT) development in United States, Europe and China.
The key players covered in this study
Facebook Messenger
LINE
Snapchat
Viber
WeChat
WhatsApp
Apple
...
Market segment by Type, the product can be split into
VoIP
Text&Image
Video
Market segment by Application, split into
Household
Commercial
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Over Top (OTT) status, future forecast, growth opportunity, key market and key players.
To present the Over Top (OTT) development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Over Top (OTT) are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Summary:
Get latest Market Research Reports on Over Top (OTT) . Industry analysis & Market Report on Over Top (OTT) is a syndicated market report, published as Global Over Top (OTT) Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Over Top (OTT) market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.