Opportunities in the Western Europe Haircare Sector

Opportunities in the Western Europe Haircare Sector

Summary

Western Europe was the third largest region with a value share of 17% in the global haircare sector in 2019, and is forecast to record a CAGR of 2.9% during 2019-2024. Shampoo was the largest category accounting for US$4,554.7 (13.5% of the overall haircare sector) in 2019 and is expected to reach US$5,285.1 million in 2024, growing at a CAGR of 3%. Among the high-potential countries, Italy is expected to register the fastest value CAGR of 3.43%, while Denmark is expected to register the fastest volume CAGR of 1%, during 2019-2024.

The Western Europe haircare sector was consolidated, with the top five companies accounting for a share of 67.6% in 2019, of which L'Oréal S.A. held a share of 29.5%, with presence in all categories except hair loss treatments. L'Oréal S.A. was followed by Henkel AG & Co. KGaA and Procter & Gamble which accounted for 13% and 12.8% shares, respectively. Unilever and Coty, Inc. held shares of 7.4% and 4.9%, respectively, in the same year. Private labels held 5% value share of overall sales in 2019. Hypermarkets & supermarkets was the largest distribution channel in the Western Europe haircare sector, accounting for 43.1% of overall value sales in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Western Europe haircare sector, analyzing data from 19 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries’ Analysis: Indicates the changing share of value consumption in the various haircare category across high-potential countries in the Western Europe region. It also provides “Risk-Reward” analysis of four countries across the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, department stores, and others includes e-retailers, direct sellers, convenience stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
- Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe’s haircare sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates