Online Shopping Trends - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-10

Online Shopping Trends - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-10

Summary

"Online Shopping Trends - Coronavirus (COVID-19) Consumer Survey Insights - Weeks 1-10" analyses how consumer behavior online has changed over a period of 10 weeks during the pandemic. The report identifies how income groups, national markets, and categories, have fared during this unprecedented public health crisis.

Online shopping has intensified during the COVID-19 pandemic as restrictions on movement and social distancing force consumers to find alternative ways to shop. Retail stores were forced to shut to prevent physical footfall as a countermeasure to the spread of the virus. In response, consumers have increasingly turned to the internet as the platform to purchase goods and services. This report identifies the breakdown of who and where the biggest spenders are, and what digital consumers are likely to buy, in what is becoming increasingly entrenched long-term behavior.

Scope

- Online shopping behavior is positively correlated with high incomes and youth.
- Emerging economies, like the BRIC nations, show a particular willingness to shop online.
- Over a third (35%) of global consumers are spending more time reading online content than before the COVID-19 outbreak.

Reasons to Buy

- Understand the relevant consumer trends and attitudes that drive online purchases.
- Gain a broader understanding of the fast-moving consumer goods industry by gaining insights from within and outside your sector.
- Access strategic take-outs to help direct future decision-making and inform new platform development.