Heated tobacco products such as IQOS from Philip Morris International, Ploom TECH from Japan Tobacco International and Glo from British American Tobacco continue to increase their presence in Japan, replacing conventional cigarettes. Although the long-term health risk of heated tobacco is still unknown, it has become known as a less harmful choice, with smokers of conventional cigarettes shifting to heated tobacco to quit cigarettes. Although this is not technically quitting smoking, most consum...
Euromonitor International's NRT Smoking Cessation Aids in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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NRT SMOKING CESSATION AIDS IN JAPAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Decline Due To the Rise of Heated Tobacco
Prescribed Treatments and Alternatives Continue To Threaten Growth
the Number of Smokers Continues To Decline
Competitive Landscape
Nicorette Continues To Lead
"smell Harassment" Could Help To Boost Sales
Category Indicators
Table 1 Number of Smokers by Gender 2013-2018
Category Data
Table 2 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
Table 3 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
Table 4 Sales of NRT Gum by Flavour: % Value 2013-2018
Table 5 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
Table 6 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
Table 7 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 8 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Executive Summary
the Healthy Living Mindset Spreads, Leading To Growth in Sports Nutrition
Disappointing Impact of the New Tax System on OTC Products
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