Global Mouthwash Market Insights, Forecast to 2025

Mouthwash is a liquid oral product designed to freshen breath. Certain varieties may also kill bacteria and whiten teeth.
In the long run, product innovation will be the main factor supporting the category’s development. Premium oral care products with advanced technology are seeing growing popularity as consumers have been more serious about their oral care and are looking for more effective products. Consequently, unit prices are likely to rise correspondingly. Instead of competing on price, these products will compete on benefits, forcing consumers to decide which products will allow them to get the best value for money.

Through several months’ investigation and analysis, the project team gets the following conclusions:

First, Globule Mouthwash capacity has stable expanded in recent years. World production and consumption of Mouthwash have also recently increased significantly. With advances in chemical technology, mouthwashes of the future will be designed with a larger array of and more improved functions. In the past, mouthwashes were primarily powerful breath fresheners. They eventually evolved into tooth protectors. Today, products are available to not only fight bad breath but whiten teeth and help battle cavity formation and gum recession.

Second, many companies have several plants, usually close to aimed consumption market. There are international companies setting up factories in China too, such as P&G. Some new technologies that will undoubtedly be adapted to mouthwash products have recently been discovered. This prevents the cavity-causing bacteria to adhere to the tooth and thus inhibits cavity formation. Using this technology, they have created a mouthwash that may prevent tooth decay for up to three months.

Another new mouthwash may actually contain good bacteria to kill the odor-and cavity-causing germ Streptococcus mutants. Using genetic engineering, scientists at the University Of Florida College Of Dentistry developed this bacterium and are now testing it in humans to determine whether it can be used. Ultimately, this new bacteria may be added to mouthwash products and thereby revolutionizing oral care.

Third, all manufactures in the world are committed to the improvement of product. These two years, some Chinese manufactures can almost catch up with the world's leading technology too.

Fourth, the import and export percent of this industry is not high, and many international manufactures expand their business through building factories or investments.

Fifth, company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ companies prefers investing to underdevelopment regions these years.

Sixth, this industry is affected by the economy and policy, so it’s important to put an eye to economic indexes and leaders’ prefer. With the global economic recovery, more and more people pay attention to rising environment standards, especially in underdevelopment regions that have a large population and fast economic growth, the need of Mouthwash will increase.

Seventh, we tend to believe this industry now is close to mature, and the consumption increasing degree will show a smooth curve. On product prices, the slow downward trend in recent years will maintain in the future, as competition intensifies, prices gap between different brands will go narrowing. Similarly, there will be fluctuation in gross margin.

The global Mouthwash market is valued at 2860 million US$ in 2018 and will reach 4430 million US$ by the end of 2025, growing at a CAGR of 5.6% during 2019-2025. The objectives of this study are to define, segment, and project the size of the Mouthwash market based on company, product type, end user and key regions.

This report studies the global market size of Mouthwash in key regions like North America, Europe, Asia Pacific, Central & South America and Middle East & Africa, focuses on the consumption of Mouthwash in these regions.
This research report categorizes the global Mouthwash market by top players/brands, region, type and end user. This report also studies the global Mouthwash market status, competition landscape, market share, growth rate, future trends, market drivers, opportunities and challenges, sales channels and distributors.

The following manufacturers are covered in this report, with sales, revenue, market share for each company:
Johnson&Johnson
P&G
Colgate
GSK
Sunstar
Sanofi
Lion
Amway
KAO
Hawley Hazel
Twin Lotus
Triumph
Rowpar
Sanjin
Veimeizi
Dr Harold Katz
Whealthfields
LanesHealth
Whitecat
HWL
Masson
Quankang
Quankang

Market size by Product
Cosmetic Mouthwashes
Therapeutic Mouthwashes
Market size by End User
Household
Dental Hospital

Market size by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Singapore
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Spain
Russia
Central & South America
Brazil
Rest of Central & South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa

The study objectives of this report are:
To study and analyze the global Mouthwash market size (value & volume) by company, key regions, products and end user, breakdown data from 2014 to 2018, and forecast to 2025.
To understand the structure of Mouthwash market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
Focuses on the key global Mouthwash companies, to define, describe and analyze the sales volume, value, market share, market competition landscape and recent development.
To project the value and sales volume of Mouthwash submarkets, with respect to key regions.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

In this study, the years considered to estimate the market size of Mouthwash are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025

This report includes the estimation of market size for value (million US$) and volume (M Bottle). Both top-down and bottom-up approaches have been used to estimate and validate the market size of Mouthwash market, to estimate the size of various other dependent submarkets in the overall market. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified primary sources.

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.