Report Detail

Technology Mobile Value Added Services in India 2014

  • RnM2778003
  • |
  • 24 June, 2019
  • |
  • Global
  • |
  • 83 Pages
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  • Netscribes
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  • Technology

India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns.
Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. With modern mobile platforms mobile VAS is catering to the various needs in infotainment segment. Rise in disposable income has revolutionized consumers' buying and spending pattern towards PC, mobile devices, communication equipment and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content.


Slide 1: Executive Summary

    Macroeconomic Indicators

      Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

        Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

          Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

            Introduction

              Slide 5: Mobile Value Added Services - Overview, Fundamental MVAS Value Chain

                Market Overview

                  Slide 6-10: Market Overview - Global, Market Overview - India, MVAS Components, MVAS Revenue Sharing Model, Major MVAS Delivery Platforms, SWOT Analysis of MVAS Market in India

                    Drivers & Challenges

                      Slide 11: Drivers and Challenges - Summary

                        Slide 12-20: Drivers

                          Slide 21: Challenges

                            Competitive Landscape

                              Slide 22: Porter's Five Forces Analysis

                                Slide 23-30: Major Public Players

                                  Slide 31-71: Major Private Players

                                    Market Opportunities

                                      Slide 72-73: Market Opportunity - Potential Verticals

                                        Slide 74: Opportunity in Small and Medium Enterprises (SME)

                                          Slide 75-78: Vendor Opportunities

                                            Strategic Recommendations

                                              Slide 79-81: Recommendations

                                                Appendix

                                                  Slide 82: Key Ratios Description

                                                    Slide 83: Sources of Information

                                                    Summary:
                                                    Get latest Market Research Reports on Mobile Value Added Services in India 2014. Industry analysis & Market Report on Mobile Value Added Services in India 2014 is a syndicated market report, published as Mobile Value Added Services in India 2014. It is complete Research Study and Industry Analysis of Mobile Value Added Services in India 2014 market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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