Report Detail
Global MICE and Brand Activation Market Report, History and Forecast 2015-2026, Breakdown Data by Companies, Key Regions, Types and Application
- RnM3960331 |
- 01 May, 2020 |
- Global |
- 116 Pages |
- QYResearch |
- Service & Software
This report studies the MICE & brand activation, MICE, short for meetings, incentives, conventions and exhibitions, is a type of tourism service in which large groups, usually planned well in advance, are brought together. Brand activation, as an application scenario for MICE services, is any campaign, event, or experience that enables your brand to engage directly with consumers and build a loyal brand community around your product or service..
In 2019, the global MICE and Brand Activation market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% between 2020 and 2026.
Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the MICE and Brand Activation market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
This report also analyzes the impact of Coronavirus COVID-19 on the MICE and Brand Activation industry.
The research report studies the MICE and Brand Activation market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
Global MICE and Brand Activation market: Drivers and Restraints
This section covers the various factors driving the global MICE and Brand Activation market. To understand the growth of the market it is important to analyze the various drivers present the market. It provides data by value and volume of different regions and their respective manufacturers. This data will elaborate on the market share occupied by them, predict their revenue concerning strategies, and how they will grow in the future. After explaining the drivers, the report further evaluates the new opportunities and current trends in the market.
Market restraints are factors hampering market growth. Studying these factors is equally pivotal as they help a reader need understand the weaknesses of the market.
Global MICE and Brand Activation market: Segment Analysis
The global MICE and Brand Activation market is split into two segments, type, and application. The product type briefs on the various types of products available in the market. The report also provides data for each product type by revenue for the forecast time period. It covers the price of each type of product. The other segment on the report, application, explains the various uses of the product and end-users. In the report, the researchers have also provided revenue according to the consumption of the product.
Global MICE and Brand Activation market: Regional Analysis
The major regions covered in the report are North America, Europe, China, Rest of Asia Pacific, Central & South America, Middle East & Africa, etc. It includes revenue analysis of each region for the year 2015 to 2026.
Global MICE and Brand Activation market: Key Players
The report lists the major players in the regions and their respective market share on the basis of global revenue. It also explains their strategic moves in the past few years, investments in product innovation, and changes in leadership to stay ahead in the competition. This will give the reader an edge over others as a well-informed decision can be made looking at the holistic picture of the market.
By the type, the market is primarily split into
Meetings
Conventions
Exhibitions
Incentives
By the application, this report covers the following segments
SME
Large Enterprise
Market segment by application splits into SME and large enterprise. SME indicates small and medium enterprises.
Competitive Landscape:
The MICE and Brand Activation key manufacturers in this market include:
Questex
Carlson Wagonlit Travel
BCD Group
Capita Travel and Events
Cievents
IPG
ATPI
Pico
Uniplan
Freeman
Conference Care
MCI
1 Market Overview of MICE and Brand Activation
- 1.1 MICE and Brand Activation Market Overview
- 1.1.1 MICE and Brand Activation Product Scope
- 1.1.2 Market Status and Outlook
- 1.2 Global MICE and Brand Activation Market Size Overview by Region 2015 VS 2020 VS 2026
- 1.3 Global MICE and Brand Activation Market Size by Region (2015-2026)
- 1.4 Global MICE and Brand Activation Historic Market Size by Region (2015-2020)
- 1.5 Global MICE and Brand Activation Market Size Forecast by Region (2021-2026)
- 1.6 Key Regions MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.6.1 North America MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.6.2 Europe MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.6.3 China MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.6.4 Rest of Asia Pacific MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.6.5 Latin America MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.6.6 Middle East & Africa MICE and Brand Activation Market Size YoY Growth (2015-2026)
- 1.7 Coronavirus Disease 2019 (Covid-19): MICE and Brand Activation Industry Impact
- 1.7.1 How the Covid-19 is Affecting the MICE and Brand Activation Industry
- 1.7.1.1 MICE and Brand Activation Business Impact Assessment - Covid-19
- 1.7.1.2 Supply Chain Challenges
- 1.7.1.3 COVID-19’s Impact On Crude Oil and Refined Products
- 1.7.2 Market Trends and MICE and Brand Activation Potential Opportunities in the COVID-19 Landscape
- 1.7.3 Measures / Proposal against Covid-19
- 1.7.3.1 Government Measures to Combat Covid-19 Impact
- 1.7.3.2 Proposal for MICE and Brand Activation Players to Combat Covid-19 Impact
2 MICE and Brand Activation Market Overview by Type
- 2.1 Global MICE and Brand Activation Market Size by Type: 2015 VS 2020 VS 2026
- 2.2 Global MICE and Brand Activation Historic Market Size by Type (2015-2020)
- 2.3 Global MICE and Brand Activation Forecasted Market Size by Type (2021-2026)
- 2.4 Meetings
- 2.5 Conventions
- 2.6 Exhibitions
- 2.7 Incentives
3 MICE and Brand Activation Market Overview by Type
- 3.1 Global MICE and Brand Activation Market Size by Application: 2015 VS 2020 VS 2026
- 3.2 Global MICE and Brand Activation Historic Market Size by Application (2015-2020)
- 3.3 Global MICE and Brand Activation Forecasted Market Size by Application (2021-2026)
- 3.4 SME
- 3.5 Large Enterprise
4 Global MICE and Brand Activation Competition Analysis by Players
- 4.1 Global MICE and Brand Activation Market Size (Million US$) by Players (2015-2020)
- 4.2 Global Top Manufacturers by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in MICE and Brand Activation as of 2019)
- 4.3 Date of Key Manufacturers Enter into MICE and Brand Activation Market
- 4.4 Global Top Players MICE and Brand Activation Headquarters and Area Served
- 4.5 Key Players MICE and Brand Activation Product Solution and Service
- 4.6 Competitive Status
- 4.6.1 MICE and Brand Activation Market Concentration Rate
- 4.6.2 Mergers & Acquisitions, Expansion Plans
5 Company (Top Players) Profiles and Key Data
- 5.1 Questex
- 5.1.1 Questex Profile
- 5.1.2 Questex Main Business and Company’s Total Revenue
- 5.1.3 Questex Products, Services and Solutions
- 5.1.4 Questex Revenue (US$ Million) (2015-2020)
- 5.1.5 Questex Recent Developments
- 5.2 Carlson Wagonlit Travel
- 5.2.1 Carlson Wagonlit Travel Profile
- 5.2.2 Carlson Wagonlit Travel Main Business and Company’s Total Revenue
- 5.2.3 Carlson Wagonlit Travel Products, Services and Solutions
- 5.2.4 Carlson Wagonlit Travel Revenue (US$ Million) (2015-2020)
- 5.2.5 Carlson Wagonlit Travel Recent Developments
- 5.3 BCD Group
- 5.5.1 BCD Group Profile
- 5.3.2 BCD Group Main Business and Company’s Total Revenue
- 5.3.3 BCD Group Products, Services and Solutions
- 5.3.4 BCD Group Revenue (US$ Million) (2015-2020)
- 5.3.5 Capita Travel and Events Recent Developments
- 5.4 Capita Travel and Events
- 5.4.1 Capita Travel and Events Profile
- 5.4.2 Capita Travel and Events Main Business and Company’s Total Revenue
- 5.4.3 Capita Travel and Events Products, Services and Solutions
- 5.4.4 Capita Travel and Events Revenue (US$ Million) (2015-2020)
- 5.4.5 Capita Travel and Events Recent Developments
- 5.5 Cievents
- 5.5.1 Cievents Profile
- 5.5.2 Cievents Main Business and Company’s Total Revenue
- 5.5.3 Cievents Products, Services and Solutions
- 5.5.4 Cievents Revenue (US$ Million) (2015-2020)
- 5.5.5 Cievents Recent Developments
- 5.6 IPG
- 5.6.1 IPG Profile
- 5.6.2 IPG Main Business and Company’s Total Revenue
- 5.6.3 IPG Products, Services and Solutions
- 5.6.4 IPG Revenue (US$ Million) (2015-2020)
- 5.6.5 IPG Recent Developments
- 5.7 ATPI
- 5.7.1 ATPI Profile
- 5.7.2 ATPI Main Business and Company’s Total Revenue
- 5.7.3 ATPI Products, Services and Solutions
- 5.7.4 ATPI Revenue (US$ Million) (2015-2020)
- 5.7.5 ATPI Recent Developments
- 5.8 Pico
- 5.8.1 Pico Profile
- 5.8.2 Pico Main Business and Company’s Total Revenue
- 5.8.3 Pico Products, Services and Solutions
- 5.8.4 Pico Revenue (US$ Million) (2015-2020)
- 5.8.5 Pico Recent Developments
- 5.9 Uniplan
- 5.9.1 Uniplan Profile
- 5.9.2 Uniplan Main Business and Company’s Total Revenue
- 5.9.3 Uniplan Products, Services and Solutions
- 5.9.4 Uniplan Revenue (US$ Million) (2015-2020)
- 5.9.5 Uniplan Recent Developments
- 5.10 Freeman
- 5.10.1 Freeman Profile
- 5.10.2 Freeman Main Business and Company’s Total Revenue
- 5.10.3 Freeman Products, Services and Solutions
- 5.10.4 Freeman Revenue (US$ Million) (2015-2020)
- 5.10.5 Freeman Recent Developments
- 5.11 Conference Care
- 5.11.1 Conference Care Profile
- 5.11.2 Conference Care Main Business and Company’s Total Revenue
- 5.11.3 Conference Care Products, Services and Solutions
- 5.11.4 Conference Care Revenue (US$ Million) (2015-2020)
- 5.11.5 Conference Care Recent Developments
- 5.12 MCI
- 5.12.1 MCI Profile
- 5.12.2 MCI Main Business and Company’s Total Revenue
- 5.12.3 MCI Products, Services and Solutions
- 5.12.4 MCI Revenue (US$ Million) (2015-2020)
- 5.12.5 MCI Recent Developments
6 North America MICE and Brand Activation by Players and by Application
- 6.1 North America MICE and Brand Activation Market Size and Market Share by Players (2015-2020)
- 6.2 North America MICE and Brand Activation Market Size by Application (2015-2020)
7 Europe MICE and Brand Activation by Players and by Application
- 7.1 Europe MICE and Brand Activation Market Size and Market Share by Players (2015-2020)
- 7.2 Europe MICE and Brand Activation Market Size by Application (2015-2020)
8 China MICE and Brand Activation by Players and by Application
- 8.1 China MICE and Brand Activation Market Size and Market Share by Players (2015-2020)
- 8.2 China MICE and Brand Activation Market Size by Application (2015-2020)
9 Rest of Asia Pacific MICE and Brand Activation by Players and by Application
- 9.1 Rest of Asia Pacific MICE and Brand Activation Market Size and Market Share by Players (2015-2020)
- 9.2 Rest of Asia Pacific MICE and Brand Activation Market Size by Application (2015-2020)
10 Latin America MICE and Brand Activation by Players and by Application
- 10.1 Latin America MICE and Brand Activation Market Size and Market Share by Players (2015-2020)
- 10.2 Latin America MICE and Brand Activation Market Size by Application (2015-2020)
11 Middle East & Africa MICE and Brand Activation by Players and by Application
- 11.1 Middle East & Africa MICE and Brand Activation Market Size and Market Share by Players (2015-2020)
- 11.2 Middle East & Africa MICE and Brand Activation Market Size by Application (2015-2020)
12 MICE and Brand Activation Market Dynamics
- 12.1 Industry Trends
- 12.2 Market Drivers
- 12.3 Market Challenges
- 12.4 Porter’s Five Forces Analysis
13 Research Finding /Conclusion
14 Methodology and Data Source
- 14.1 Methodology/Research Approach
- 14.1.1 Research Programs/Design
- 14.1.2 Market Size Estimation
- 14.1.3 Market Breakdown and Data Triangulation
- 14.2 Data Source
- 14.2.1 Secondary Sources
- 14.2.2 Primary Sources
- 14.3 Disclaimer
- 1.7.1 How the Covid-19 is Affecting the MICE and Brand Activation Industry
Summary:
Get latest Market Research Reports on MICE and Brand Activation. Industry analysis & Market Report on MICE and Brand Activation is a syndicated market report, published as Global MICE and Brand Activation Market Report, History and Forecast 2015-2026, Breakdown Data by Companies, Key Regions, Types and Application. It is complete Research Study and Industry Analysis of MICE and Brand Activation market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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