The mCommerce & mPayment Marketplace 2016-2020

Global M-Commerce and M-Payment market dynamics, opportunities and challenges, extensive forecasts on users and revenues in banking, payment, and insurance sector both globally and regionally with cases and future roadmaps of exemplary in the segment.

Executive Summary

Mobile commerce will witness strong growth in the coming years – both in terms of subscribers and revenues. The purpose of the Report is to help businesses in identifying the lucrative revenue opportunities and making future-proof investments and strategies.

MNOs have an obvious opportunity in mobile payments due to network ownership and existing relationship with a huge chunk of target segment. Consequently, many operators are formulating strategies to leverage this advantage and to expand their portfolio in banking and payments. In November, 2010, AT&T, T-Mobile and Verizon formed a joint venture to create a mobile payment company called Isis, which was later rebranded as Softcard. In 2015, Google acquired the Softcard's intellectual property to integrate it into its competing Google Wallet service. Several such initiatives are taking place around the world. However, the successful launches will have to create a win-win situation for incumbents, telcos, banks, merchants, and disruptive small players.

In the 2nd Chapter, we have segmented the M-Commerce market in four broad categories - Mobile Banking, Mobile Payments, Mobile MicroInsurance (MMI), and Mobile Ticketing and Mobile Coupons. This chapter analyses these broad categories with latest trends and case studies of exemplary players in respective segments.

The following Chapter examines the current M-Commerce market dynamics and important developments. Many organisations such as Amazon and Google are successfully leveraging the mobile devices to drive revenues; however most of the MNOs are lagging far behind in their approach to this highly promising opportunity. We have included various techniques, cases, and examples that will help service providers in making appropriate strategies to drive M-commerce uptake, and promote customer loyalty and brand building via M-Commerce.

The final chapter provides M-Commerce extensive market forecasts on users and revenues, both globally and regionally. These extensive forecasts demonstrate the regional growth trends and market attractiveness for the next five years that will greatly help you in strategic business decisions.

Key Questions Answered: 

How operators can explore the m-commerce market to generate incremental revenues?

What are the various revenue-generating segments within M-Commerce which mobile operators should seriously consider pursuing?

What are the strategic options to monetise the various M-Commerce services?

How lean tactics can be used to derive maximum revenue from M-Commerce services in the shortest possible time?

How M-Commerce can be used as a tool to boost customer loyalty and brand recognition?

Key Findings:

The number of m-payment users is expected to reach around 921 million worldwide by the end of 2020 from 439 million in 2015.

The worldwide m-payment revenue is projected to grow at a CAGR of 19% during 2015 - 2020.

Safaricom's M-Pesa accounted for more than 18% of the total revenue generated in FY 2014 that was almost double that of its messaging revenue.

NFC mobile payments are projected to reach US$100 billion in 2016. The technology will witness sharper uptake 2016 onwards and will cross US$300 billion mark in 2018.

More than 2.4 billion users will be using mobile banking services by the end of 2020 compared to around 1 billion in 2015.

Who can benefit from this Report?

Mobile Network Operators

For the crucial grasp required on M-Commerce market opportunities and challenges, and to identify potential revenue streams from such services.

Mobile Device Makers

For better informed product development and to imbue a competitive edge into the product/ services in sync with the technological developments, end user lifestyles, and operators’ challenges in meeting the market demand efficiently.

Content Providers and Application Developers

To gain an insight into the market expectations and opportunities that M-Commerce market will generate across various geographies in the coming years. To prepare for the likely changes that Content Providers and Application Developers must go through to remain relevant and profitable in the market.

Telecom Investors

With an obvious interest in the current happenings within the mobile commerce segment of telecoms, the Report serves guidance to telecom investors. The Report attempts to help you in identifying the right choices for your investments.

Research Methodology

We took into our ambit the past few years and for this particular study we regionally explored some of the prominent mobile operators, device makers, infrastructure providers and interviewed several telecoms experts, C-level and mid-level executives.

Information Sources: Major sources include both face to face and telephonic interviews with telecom industry experts and consumers. It also includes various surveys that were conducted in different regions of the world. Other sources comprise of organisations’ websites and financial reports, books, trade journals, magazines, white papers, industry portals and numerous government sources.

Forecasting Methodology: We used extensive database of macroeconomic and sector specific data to generate industry forecasts. We used Judgment based methods like the Delphi method and Extrapolation; Time series methods like Exponential smoothing, Cyclical and seasonal trends and Statistical modeling, as well as the Survey method. The initial baseline projection is computed with the most recent market data. After an initial baseline forecast, all probable future macroeconomic and industry specific occurrences and assumptions are taken into consideration to generate the final forecast.