Report Detail

Service & Software Global Marketing Automation Software Market Size, Status and Forecast 2019-2025

  • RnM3370772
  • |
  • 01 May, 2019
  • |
  • Global
  • |
  • 105 Pages
  • |
  • QYResearch
  • |
  • Service & Software

Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
In 2018, the global Marketing Automation Software market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Marketing Automation Software status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Marketing Automation Software development in United States, Europe and China.

The key players covered in this study
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo

Market segment by Type, the product can be split into
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others

Market segment by Application, split into
Large Enterprises
Small and Mid-sized Enterprises (SMEs)

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Marketing Automation Software status, future forecast, growth opportunity, key market and key players.
To present the Marketing Automation Software development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Marketing Automation Software are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.


Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Marketing Automation Software Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Campaign Management
      • 1.4.3 Email Marketing
      • 1.4.4 Mobile Application
      • 1.4.5 Inbound Marketing
      • 1.4.6 Lead Nurturing and Lead Scoring
      • 1.4.7 Reporting and Analytics
      • 1.4.8 Social Media Marketing
      • 1.4.9 Others
    • 1.5 Market by Application
      • 1.5.1 Global Marketing Automation Software Market Share by Application (2014-2025)
      • 1.5.2 Large Enterprises
      • 1.5.3 Small and Mid-sized Enterprises (SMEs)
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Marketing Automation Software Market Size
    • 2.2 Marketing Automation Software Growth Trends by Regions
      • 2.2.1 Marketing Automation Software Market Size by Regions (2014-2025)
      • 2.2.2 Marketing Automation Software Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 Marketing Automation Software Market Size by Manufacturers
      • 3.1.1 Global Marketing Automation Software Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global Marketing Automation Software Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global Marketing Automation Software Market Concentration Ratio (CR5 and HHI)
    • 3.2 Marketing Automation Software Key Players Head office and Area Served
    • 3.3 Key Players Marketing Automation Software Product/Solution/Service
    • 3.4 Date of Enter into Marketing Automation Software Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Marketing Automation Software Market Size by Type (2014-2019)
    • 4.2 Global Marketing Automation Software Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States Marketing Automation Software Market Size (2014-2019)
    • 5.2 Marketing Automation Software Key Players in United States
    • 5.3 United States Marketing Automation Software Market Size by Type
    • 5.4 United States Marketing Automation Software Market Size by Application

    6 Europe

    • 6.1 Europe Marketing Automation Software Market Size (2014-2019)
    • 6.2 Marketing Automation Software Key Players in Europe
    • 6.3 Europe Marketing Automation Software Market Size by Type
    • 6.4 Europe Marketing Automation Software Market Size by Application

    7 China

    • 7.1 China Marketing Automation Software Market Size (2014-2019)
    • 7.2 Marketing Automation Software Key Players in China
    • 7.3 China Marketing Automation Software Market Size by Type
    • 7.4 China Marketing Automation Software Market Size by Application

    8 Japan

    • 8.1 Japan Marketing Automation Software Market Size (2014-2019)
    • 8.2 Marketing Automation Software Key Players in Japan
    • 8.3 Japan Marketing Automation Software Market Size by Type
    • 8.4 Japan Marketing Automation Software Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Marketing Automation Software Market Size (2014-2019)
    • 9.2 Marketing Automation Software Key Players in Southeast Asia
    • 9.3 Southeast Asia Marketing Automation Software Market Size by Type
    • 9.4 Southeast Asia Marketing Automation Software Market Size by Application

    10 India

    • 10.1 India Marketing Automation Software Market Size (2014-2019)
    • 10.2 Marketing Automation Software Key Players in India
    • 10.3 India Marketing Automation Software Market Size by Type
    • 10.4 India Marketing Automation Software Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Marketing Automation Software Market Size (2014-2019)
    • 11.2 Marketing Automation Software Key Players in Central & South America
    • 11.3 Central & South America Marketing Automation Software Market Size by Type
    • 11.4 Central & South America Marketing Automation Software Market Size by Application

    12 International Players Profiles

    • 12.1 HubSpot
      • 12.1.1 HubSpot Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Marketing Automation Software Introduction
      • 12.1.4 HubSpot Revenue in Marketing Automation Software Business (2014-2019)
      • 12.1.5 HubSpot Recent Development
    • 12.2 Marketo
      • 12.2.1 Marketo Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Marketing Automation Software Introduction
      • 12.2.4 Marketo Revenue in Marketing Automation Software Business (2014-2019)
      • 12.2.5 Marketo Recent Development
    • 12.3 Act-On Software
      • 12.3.1 Act-On Software Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Marketing Automation Software Introduction
      • 12.3.4 Act-On Software Revenue in Marketing Automation Software Business (2014-2019)
      • 12.3.5 Act-On Software Recent Development
    • 12.4 Salesforce
      • 12.4.1 Salesforce Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Marketing Automation Software Introduction
      • 12.4.4 Salesforce Revenue in Marketing Automation Software Business (2014-2019)
      • 12.4.5 Salesforce Recent Development
    • 12.5 Adobe Systems
      • 12.5.1 Adobe Systems Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Marketing Automation Software Introduction
      • 12.5.4 Adobe Systems Revenue in Marketing Automation Software Business (2014-2019)
      • 12.5.5 Adobe Systems Recent Development
    • 12.6 Oracle
      • 12.6.1 Oracle Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Marketing Automation Software Introduction
      • 12.6.4 Oracle Revenue in Marketing Automation Software Business (2014-2019)
      • 12.6.5 Oracle Recent Development
    • 12.7 Infusionsoft
      • 12.7.1 Infusionsoft Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Marketing Automation Software Introduction
      • 12.7.4 Infusionsoft Revenue in Marketing Automation Software Business (2014-2019)
      • 12.7.5 Infusionsoft Recent Development
    • 12.8 IBM
      • 12.8.1 IBM Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Marketing Automation Software Introduction
      • 12.8.4 IBM Revenue in Marketing Automation Software Business (2014-2019)
      • 12.8.5 IBM Recent Development
    • 12.9 Cognizant
      • 12.9.1 Cognizant Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Marketing Automation Software Introduction
      • 12.9.4 Cognizant Revenue in Marketing Automation Software Business (2014-2019)
      • 12.9.5 Cognizant Recent Development
    • 12.10 ETrigue
      • 12.10.1 ETrigue Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Marketing Automation Software Introduction
      • 12.10.4 ETrigue Revenue in Marketing Automation Software Business (2014-2019)
      • 12.10.5 ETrigue Recent Development
    • 12.11 GreenRope
    • 12.12 Hatchbuck
    • 12.13 IContact
    • 12.14 LeadSquared
    • 12.15 MarcomCentral
    • 12.16 Salesfusion
    • 12.17 SALESmanago
    • 12.18 SAP
    • 12.19 SAS Institute
    • 12.20 SharpSpring
    • 12.21 Aprimo

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      Summary:
      Get latest Market Research Reports on Marketing Automation Software Market Size, Status and Forecast 2019-2025. Industry analysis & Market Report on Marketing Automation Software Market Size, Status and Forecast 2019-2025 is a syndicated market report, published as Global Marketing Automation Software Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Marketing Automation Software Market Size, Status and Forecast 2019-2025 market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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