Country Profile: Make-Up in the Philippines

Country Profile: Make-Up in the Philippines

Summary

GlobalData’s Country Profile report on the Make-up sector in the Philippines provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

The make-up sector in the Philippines is led by the face-makeup category in value terms and is also forecast to register the fastest value and volume growth during 2018-2023. Direct sellers accounted for the highest value share in the distribution of make-up products in the country. Rigid plastics is the most commonly used pack material in the sector in 2018. Avon, Simply Pretty, and Maybelline are the leading brands in the Filipino make-up sector.

What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
- Leading players: Market share of brands and private labels in both value and volume terms in 2018.
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.

Scope

- The per capita consumption of make-up was lower in the Philippines compared to both global and regional levels, in 2018
- Direct sellers is the leading channel for the distribution of make-up products in the Philippines, accounting for more than half of the share
- Avon is the leading brand in the Filipino make-up sector
- Rigid plastics is the most commonly used pack material in the Philippines make-up sector
- Kids & babies account for the leading share in the consumption of make-up products in the Philippines.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.