Luxury Goods in Sweden

LUXURY GOODS IN SWEDEN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Luxury Goods Impacted by Changing Consumer Preferences

Luxury Cars Drive Value Sales in An Otherwise Modestly Growing Market

Luxury Carmakers Dominate Sales of Luxury Goods

Non-grocery Specialists Remains by Far the Dominant Distribution Channel

Modest Growth Predicted Over the Forecast Period

Market Indicators

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 2 Sales of Luxury Goods by Category: Value 2013-2018

Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Luxury Hotels Expected To Record A Weaker Performance Over the Forecast Period

Category's Small Size Means There Remains Room for New Players

American Tourists Remain the Heaviest Users of Luxury Hotels

Competitive Landscape

Ab Nya Grand Hotel Remains the Clear Leader

Hotel Diplomat Is the Latest Addition To Luxury Hotels

Niche Positioning and A Focus on Conferences Expected To Help Support Growth

Category Data

Table 10 Sales in Luxury Hotels: Value 2013-2018

Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Economic Performance and A Growing Interest in High Quality Alcohol Drives Sales

Consumer Demands Shifting Among Various Groups

Small Categories Enjoy Strong Growth

Competitive Landscape

Fine Champagne Manufacturers Remain the Leading Players

Swedish Whisky Brands Account for A Sizeable Share of Sales

Brand Image and Building Consumer Loyalty Will Become Essential Over the Forecast Period

Category Data

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Bonus-malus Scheme Drives Sales of Fossil Fuel Cars During the First Half of the Year

Electric Cars on the Rise But Structural Issues Could Limit Their Potential

Luxury Carmakers Benefit From the Bonus-malus Scheme

Competitive Landscape

Lower-end Luxury Cars Lead the Category Thanks To A Growing Middle-class

Political Uncertainty and Its Effect on Luxury Cars

Growth of Electric Cars To Challenge the Luxury Segment

Category Data

Table 24 Sales of Luxury Cars: Value 2013-2018

Table 25 Sales of Luxury Cars: % Value Growth 2013-2018

Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 28 Forecast Sales of Luxury Cars: Value 2018-2023

Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Category Is Maturing As Younger Consumers Become More Attracted To Experiential Luxury

Tourism Helps Drive Sales of Personal Luxury

Importance of Internet Retailing Continues To Grow

Competitive Landscape

Affordable Luxury Brands Account for the Largest Share of Sales

International Brands Dominate Sales

Online Retailing Growing in Importance for Affordable Luxury Brands

Category Data

Table 30 Sales of Personal Luxury by Category: Value 2013-2018

Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Designer Apparel and Footwear Facing Difficulties

Designer Childrenswear the Best Performing Category

Internet Retailing Set To Gain Further Ground Over the Forecast Period

Competitive Landscape

Affordable Luxury Brands Dominate Designer Apparel and Footwear

Heritage Brands Focus on More Urban Styles

New Players Expected Over the Forecast Period

Category Data

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Eyewear in Sweden Being Driven Largely by Sunglasses

Introduction of Virtual Try-on Technology

Eyewear Increasingly Being Seen As A Fashion Accessory

Competitive Landscape

Price Matters Even With Luxury Eyewear

Gucci Opts To Go It Alone

Retail Channels and Challenges

Category Data

Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Increased Spending on Luxury Jewellery Among Both Locals and Tourists

the Link Between Property Prices and Luxury Jewellery

Is Renting Jewellery the Next Big Thing?

Competitive Landscape

Scandinavian Brands Performing Well in Luxury Jewellery

Cartier Opens Its First Store in Sweden While Swarovski Backtracks

Experiencing Products More Important for Generation Z

Category Data

Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Driven by the Increasing Importance of Accessories and Rising Prices

Luxury Handbags Seen As An Investment

Internet Emerges As A New Communication Channel But An Omnichannel Strategy Remains Key

Competitive Landscape

Louis Vuitton Remains the Leading Player

Luxury Brands Focus on Stockholm

Store-based Retailers Remain Dominant But Have Recognised the Need for A Strong Internet Presence

Category Data

Table 57 Sales of Luxury Leather Goods: Value 2013-2018

Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Swedes' Early Adopter Reputation Does Not Extend To Luxury Portable Consumer Electronics

New Is Not Always Better

Low Value Sales Means A Lack of Competition

Competitive Landscape

Tag Heuer and Fossil Dominate Sales in A Category Struggling To Attract Consumers

Physical Stores Dominate Sales While the Internet Is Used for Research Purposes

Popularity of Luxury Timepieces Hampers the Growth of Luxury Wearables

Category Data

Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2018

Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Disposable Incomes Drive the Growth of Luxury Timepieces

Swedish Women Paying More Attention To Luxury Timepieces

Luxury Smartwatches Still Need Time To Become Established in Sweden

Competitive Landscape

Swatch Group and Rolex Remain the Leading Players But Facing Increasing Competition

Competition From Unauthorised Dealers Exacerbated by Internet Retailing

Fashion Houses Showing An Increasing Interest in Luxury Timepieces

Category Data

Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Swedes' Lack of Interest in Writing Instruments Hampers Category Growth

Calligraphy One of the Key Factors Supporting Sales

Swedes Becoming More Picky About Luxury Writing Instruments

Competitive Landscape

Richemont Remains the Leading Player

Dual Threat To Luxury Writing Instruments

Computers and Technology Negatively Affect Writing Instruments

Category Data

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Swedes Showing A Growing Interest in Super Premium Beauty and Personal Care Products

Varying Performances From the Different Super Premium Beauty and Personal Care Categories

Competitive Landscape

Fashion Houses Remain the Leading Players in Super Premium Beauty and Personal Care

Niche Brands Expected To Perform Well

Competition From Premium Pharma and Ecological Brands in Skin Care

Category Data

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023