Luxury Goods in Poland

LUXURY GOODS IN POLAND

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Sales of Luxury Goods Being Driven by the Growing Number of Affluent Poles

Desire for Social Recognition Fuels Demand for Luxury Goods

Luxury Goods Continues To Be Dominated by Global Brands

Traditional Store-based Outlets Dominate Sales But An Omni-channel Approach Is Becoming Standard

Luxury Goods in Poland Expected To Perform Very Well Over the Forecast Period

Market Indicators

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 2 Sales of Luxury Goods by Category: Value 2013-2018

Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Growth Driven by An Increase in Number of Business and Foreign Tourists

Luxury Hotels in Poland An Underdeveloped Category When Compared To Western European Countries

Personalisation and A Unique Client Experience the Key To Further Growth

Competitive Landscape

Starwood Hotels & Resorts Worldwide Remains the Leading Player

the Role of Boutique Hotels Is Growing

Online Services and Booking Platforms Provide Increasing Competition

Category Data

Table 10 Sales in Luxury Hotels: Value 2013-2018

Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Polish Consumers Are Shifting Towards More Sophisticated Alcoholic Drinks

Whiskies Remain the Most Fashionable Drinks, Particularly Premium Variants

Strong Growth Potential for Premium Spirits in Poland

Competitive Landscape

Premium Alcoholic Drinks Becoming More Widely Available

Consumers Are Looking for Novel Products

Category Data

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Consumer Wealth Drives Interest in Luxury Cars

High-end Cars Remain the Preferred Type of Luxury

Further Strong Growth Predicted for Luxury Cars Over 2018-2023

Competitive Landscape

Daimler Remains the Category Leader

Premium Cars Available From Stock While Consumers Have To Wait for Luxury Cars

Regulatory Changes Could Weaken Growth

Category Data

Table 24 Sales of Luxury Cars: Value 2013-2018

Table 25 Sales of Luxury Cars: % Value Growth 2013-2018

Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 28 Forecast Sales of Luxury Cars: Value 2018-2023

Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Rising Number of Wealthy Poles Drives Demand for Personal Luxury Goods

Fashion Dictates Trends But Prestige and Tradition Also Count

Personal Luxury Offers Further Strong Growth Potential Over the Forecast Period

Competitive Landscape

Kering Remains the Leading Player in Personal Luxury

the Importance of Multi-brand Stores

Consumers Demand the Highest Standards of Service and An Individual Approach To Their Needs

Category Data

Table 30 Sales of Personal Luxury by Category: Value 2013-2018

Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Growth Driven by An Increase in the Number of Affluent Poles

Rising Demand for Apparel From Small Local Designers

Bright Outlook for Designer Apparel and Footwear

Competitive Landscape

Kering Remains the Clear Category Leader

International Players Remain Dominant

the Internet Is Driving Interest in Luxury Brands

Category Data

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Increasing Affluence Drives Demand for Luxury Eyewear

Sunglasses the Fastest Growing Category

Bright Outlook for Luxury Eyewear Over the Forecast Period

Competitive Landscape

Luxottica Remains the Clear Category Leader

Eyewear Has Become An Essential Accessory

Traditional Stores Remain the Most Important Distribution Outlets But Online Sales Are Growing

Category Data

Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Driven by Rising Affluence

Consumer Awareness of Luxury Brands Is Increasing

Bright Outlook for Luxury Jewellery Over the Forecast Period

Competitive Landscape

Kering Remains the Leading Player in A Fragmented Category

Multi-brand Stores Lead Distribution

Jewellery Largely Remains the Domain of Women

Category Data

Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Economic Climate Supports Category Growth

Sales Driven by An Increase in the Number of Both Business and Leisure Trips

Luxury Leather Goods Expected To Continue To Perform Well

Competitive Landscape

Kering Remains the Leading Player

Store-based Outlets Dominate Sales

Category Continues To Be Dominated by Products for Women Although Luxury Leather Goods Targeted at Men Are Also Growing

Category Data

Table 57 Sales of Luxury Leather Goods: Value 2013-2018

Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Affluent Consumers Seek Elegant Watches

Luxury Timepieces Becoming An Essential Item for Businessman

Robust Performance Expected From Luxury Timepieces Over the Forecast Period

Competitive Landscape

LVMH Moët Hennessy Louis Vuitton Leads A Fragmented Category

Multi-brand Stores Lead Distribution

Men's Luxury Timepieces Dominate Sales

Category Data

Table 64 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 65 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 67 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 68 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 69 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 70 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Sales Continue To Grow Despite Ongoing Digitisation

Quality of Workmanship and Brand Heritage Remain Crucial

Further Strong Growth Anticipated Over the Forecast Period

Competitive Landscape

Montblanc International Remains the Category Leader

Store-based Outlets Dominate Sales

Increasing Importance of Business Customers

Category Data

Table 71 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 72 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 73 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 74 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 75 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Sales Driven by Rising Consumer Affluence

Consumers Expect the Highest Level of Service

Further Solid Growth Predicted Over the Forecast Period

Competitive Landscape

Chanel Remains the Leading Player

Multi-brand Stores Lead Distribution But Concept Stores Are Emerging

Super Premium Fragrances Remains the Largest Category

Category Data

Table 78 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 79 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 80 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 81 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 82 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023