Loyalty management deals with designing of rewards to consumers for past purchase as well as provides them incentives with an objective to make future purchase. Rewards program aims at providing strong value to the customers followed by improved customer penetration, cross selling and retention.
America has the largest global sales in Loyalty Management market, while the Europe is the second sales volume market for Loyalty Management in 2018.
In the industry, Alliance Data Systems Corporation profits most in 2018 and recent years, while Oracle Corporation and IBM Corporation ranked 2 and 3.The market share of them is 39.65%, 11.12% and 9.48% in 2018.The gap of market share is keep on enlarged due to different strategy.
Despite the presence of competition problems, due to the clear global recovery trend, investors are still optimistic about this area, in future still more new investment will enter into the field. Technology and cost are two major problems.
In 2018, the global Loyalty Management market size was 2330 million US$ and it is expected to reach 6950 million US$ by the end of 2025, with a CAGR of 16.9% during 2019-2025.
This report focuses on the global Loyalty Management status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Loyalty Management development in United States, Europe and China.
The key players covered in this study
Alliance Data Systems Corporation
Oracle Corporation
IBM Corporation
Aimia Inc
SAP SE
Maritz Holdings Inc.
Fidelity Information Services
Bond Brand Loyalty
Brierley+Partners
ICF International, Inc.
Kobie Marketing
Tibco Software
Comarch
Market segment by Type, the product can be split into
Customer Loyalty
Employee Retention
Channel Loyalty
Market segment by Application, split into
Cosumer Goods & Retails
Travel & Hospitality
BFSI
Other
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Loyalty Management status, future forecast, growth opportunity, key market and key players.
To present the Loyalty Management development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Loyalty Management are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Summary:
Get latest Market Research Reports on Loyalty Management . Industry analysis & Market Report on Loyalty Management is a syndicated market report, published as Global Loyalty Management Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Loyalty Management market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.