Due to the ongoing positive economic climate in the Netherlands, Dutch consumers are willing to try out new products and spend a little bit more on convenient products. As a result, liquid tablet detergents continued to be the fastest growing in laundry care in 2018. This had a positive effect on value sales due to the higher unit prices. Other high-valued laundry aids such as scent boosters and laundry sanitisers contributed double-digit growth of value sales from lower bases. Volume sales of l...
Euromonitor International's Laundry Care in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Laundry Care market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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LAUNDRY CARE IN THE NETHERLANDS
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Value Sales Increase in Laundry Care But Volume Is Under Pressure
Price Promotions Intensify But Average Prices Increase Slightly Due To Product Developments
Internet Retailing in Laundry Care Grows the Fastest in 2018
Competitive Landscape
Unilever Nederland Retains Leading Position in Laundry Care
Henkel Nederland and Reckitt Benckiser Nederland Also Enjoy Value Growth
Private Label Under Pressure From Established Brands
Category Indicators
Table 1 Household Possession of Washing Machines 2013-2018
Category Data
Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Executive Summary
Value Sales of Home Care Positive Again in 2018
Internet Retailing Makes Value Share Gains As Consumers Order Products Online
Unilever Nederland Continues To Grow Faster Than Its Competitors
New Products and Reformulations Focused on Premiumisation in 2018
Home Care Value Sales Expected To Be Positive But Promotions Limit Growth
Market Indicators
Table 16 Households 2013-2018
Market Data
Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Summary: Get latest Market Research Reports on Laundry Care. Industry analysis & Market Report on Laundry Care is a syndicated market report, published as Laundry Care in the Netherlands. It is complete Research Study and Industry Analysis of Laundry Care market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.