Key Trends in Lodging

Key Trends in Lodging

Summary

This report provides analysis of key market trends, M&A deals, and company strategies in the lodging industry. Major hotel chains are assessed, along with an analysis of alternative accommodation types to provide valuable insight. Challenges along with opportunities in the industry are explained in relation to industry examples.

Key Highlights

- Many different sectors within the lodging industry now try to personalize their offerings using different strategies. Personalization can be achieved by analyzing data points in the customer’s online journey in order to provide bespoke offerings or applying a human touch, such as hotel staff remembering a customers name and dietary preferences.
- A key aspect in the rationale behind two of the main M&A deals assessed in this report regards the expansion of loyalty programmes. Wyndham and Marriott struck deals with La Quinta and Starwood respectively due to the perceived potential of integrating loyalty programmes.
- The lodging sector has always been perceived as being unsustainable. Many aspects of the sector have always been heavily unsustainable. It historically creates a negative environmental impact through energy and water consumption, use of consumable and durable goods and solid and hazardous waste creation.

Scope

- GlobalData’s Key Trend report looks at the key trends & issues within the lodging industry, as well as the opportunities and threats. It also offers an insight into key company strategies, M&A activity, consumer groups, and looks at the industry’s performance.

Reasons to buy

- Gain an insight into the lodging industry’s leading players.
- Understand how non-hotel lodging is growing and why
- Look at the market and understand its dynamics
- Gain a detailed understanding of the key trends, issues and challenges facing lodging companies