Key Insights from GlobalData's 2019 Q3 Global Survey

Key Insights from GlobalData's 2019 Q3 Global Survey

Summary

Key Insights from GlobalData's 2019 Q3 Global Survey, contains insights from GlobalData's 2019 Q3 survey. The survey covered over 29,000 respondents from 40 countries to explore consumer attitudes and shopping behavior, packaging preferences, general health concerns, and consumer views on the health impact of 50 food/drink ingredients, as well as the appeal of 25 beauty/grooming ingredients and 10 ingredients used in household care products.

How do consumers feel about plastic-free or brightly colored packaging? Which generation is most focused on having a germ-free home? Which three ingredients are seen as most positive or most negative in a region? The answers to these questions and more can be found in this report. Delving into consumer views on key topics such as ingredient appeal, health concerns and packaging are essential to understanding target groups and guiding marketing strategies and innovation development.

Scope

- Natural positioning is key for a wide consumer appeal, but consumer definitions of "natural" can vary wildly.
- Aloe vera is seen as the most healthy ingredient in all but one region.
- The three most appealing food and drink claims globally are: "no GMOs," "plant-based," and "sugar-free."
- Consumers in the Middle East and Africa region care most about packaging aesthetics.
- Three in 10 consumers somewhat or completely agree that color is an important indicator of nutritional value.

Reasons to buy

- Gain insight into consumer views on key topics covering ingredients, health concerns, packaging.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.