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Service & Software Global Influencer Marketing Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM3799961
    • |
  • 26 September, 2024
    • |
  • Global
    • |
  • 116 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

Influencer Platforms act as support to make life easier for both agencies and brands when managing and working with influencers. An Influencer Marketing Platform is a software solution designed to assist brands with their Influencer Marketing Campaigns. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms. It was believed that social media platforms are the medium hub of influencer marketing and it does not count such companies. The report counts the income of influencer marketing platform operator.
According to our (Global Info Research) latest study, the global Influencer Marketing Platform market size was valued at US$ 1949 million in 2023 and is forecast to a readjusted size of USD 5134 million by 2030 with a CAGR of 15.0% during review period.
Global key influencer marketing platform players include Quotient Technology Inc., Launchmetrics, AspireIQ etc. The top 3 companies hold a share about 17%. Asia-pacific is the largest market, with a share about 37%, followed by North America and Europe with the share about 36% and 17%. In terms of product, pay to use platform is the largest segment, with a share over 90%. And in terms of application, the largest application is physical product, followed by virtual product.
This report is a detailed and comprehensive analysis for global Influencer Marketing Platform market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2024, are provided.
Key Features:
Global Influencer Marketing Platform market size and forecasts, in consumption value ($ Million), 2019-2030
Global Influencer Marketing Platform market size and forecasts by region and country, in consumption value ($ Million), 2019-2030
Global Influencer Marketing Platform market size and forecasts, by Type and by Application, in consumption value ($ Million), 2019-2030
Global Influencer Marketing Platform market shares of main players, in revenue ($ Million), 2019-2024
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Influencer Marketing Platform
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Influencer Marketing Platform market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Quotient Technology Inc., Launchmetrics, AspireIQ, Grin, Linqia, Mavrck, Upfluence, IZEA, Tagger, Traackr, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Influencer Marketing Platform market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segmentation
Influencer Marketing Platform market is split by Type and by Application. For the period 2018-2029, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Pay to Use Platform
Free to Use Platform
Market segment by Application
Physical Products
Virtual Products
Market segment by players, this report covers
Quotient Technology Inc.
Launchmetrics
AspireIQ
Grin
Linqia
Mavrck
Upfluence
IZEA
Tagger
Traackr
NeoReach
Onalytica
Julius Works
Klear (Meltwater)
Lefty
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Influencer Marketing Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Influencer Marketing Platform, with revenue, gross margin, and global market share of Influencer Marketing Platform from 2019 to 2024.
Chapter 3, the Influencer Marketing Platform competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Influencer Marketing Platform market forecast, by regions, by Type and by Application, with consumption value, from 2024 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Influencer Marketing Platform.
Chapter 13, to describe Influencer Marketing Platform research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Influencer Marketing Platform by Type
    • 1.3.1 Overview: Global Influencer Marketing Platform Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global Influencer Marketing Platform Consumption Value Market Share by Type in 2023
    • 1.3.3 Pay to Use Platform
    • 1.3.4 Free to Use Platform
  • 1.4 Global Influencer Marketing Platform Market by Application
    • 1.4.1 Overview: Global Influencer Marketing Platform Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Physical Products
    • 1.4.3 Virtual Products
  • 1.5 Global Influencer Marketing Platform Market Size & Forecast
  • 1.6 Global Influencer Marketing Platform Market Size and Forecast by Region
    • 1.6.1 Global Influencer Marketing Platform Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global Influencer Marketing Platform Market Size by Region, (2019-2030)
    • 1.6.3 North America Influencer Marketing Platform Market Size and Prospect (2019-2030)
    • 1.6.4 Europe Influencer Marketing Platform Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific Influencer Marketing Platform Market Size and Prospect (2019-2030)
    • 1.6.6 South America Influencer Marketing Platform Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East & Africa Influencer Marketing Platform Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 Quotient Technology Inc.
    • 2.1.1 Quotient Technology Inc. Details
    • 2.1.2 Quotient Technology Inc. Major Business
    • 2.1.3 Quotient Technology Inc. Influencer Marketing Platform Product and Solutions
    • 2.1.4 Quotient Technology Inc. Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 Quotient Technology Inc. Recent Developments and Future Plans
  • 2.2 Launchmetrics
    • 2.2.1 Launchmetrics Details
    • 2.2.2 Launchmetrics Major Business
    • 2.2.3 Launchmetrics Influencer Marketing Platform Product and Solutions
    • 2.2.4 Launchmetrics Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Launchmetrics Recent Developments and Future Plans
  • 2.3 AspireIQ
    • 2.3.1 AspireIQ Details
    • 2.3.2 AspireIQ Major Business
    • 2.3.3 AspireIQ Influencer Marketing Platform Product and Solutions
    • 2.3.4 AspireIQ Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 AspireIQ Recent Developments and Future Plans
  • 2.4 Grin
    • 2.4.1 Grin Details
    • 2.4.2 Grin Major Business
    • 2.4.3 Grin Influencer Marketing Platform Product and Solutions
    • 2.4.4 Grin Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Grin Recent Developments and Future Plans
  • 2.5 Linqia
    • 2.5.1 Linqia Details
    • 2.5.2 Linqia Major Business
    • 2.5.3 Linqia Influencer Marketing Platform Product and Solutions
    • 2.5.4 Linqia Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Linqia Recent Developments and Future Plans
  • 2.6 Mavrck
    • 2.6.1 Mavrck Details
    • 2.6.2 Mavrck Major Business
    • 2.6.3 Mavrck Influencer Marketing Platform Product and Solutions
    • 2.6.4 Mavrck Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 Mavrck Recent Developments and Future Plans
  • 2.7 Upfluence
    • 2.7.1 Upfluence Details
    • 2.7.2 Upfluence Major Business
    • 2.7.3 Upfluence Influencer Marketing Platform Product and Solutions
    • 2.7.4 Upfluence Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 Upfluence Recent Developments and Future Plans
  • 2.8 IZEA
    • 2.8.1 IZEA Details
    • 2.8.2 IZEA Major Business
    • 2.8.3 IZEA Influencer Marketing Platform Product and Solutions
    • 2.8.4 IZEA Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 IZEA Recent Developments and Future Plans
  • 2.9 Tagger
    • 2.9.1 Tagger Details
    • 2.9.2 Tagger Major Business
    • 2.9.3 Tagger Influencer Marketing Platform Product and Solutions
    • 2.9.4 Tagger Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Tagger Recent Developments and Future Plans
  • 2.10 Traackr
    • 2.10.1 Traackr Details
    • 2.10.2 Traackr Major Business
    • 2.10.3 Traackr Influencer Marketing Platform Product and Solutions
    • 2.10.4 Traackr Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 Traackr Recent Developments and Future Plans
  • 2.11 NeoReach
    • 2.11.1 NeoReach Details
    • 2.11.2 NeoReach Major Business
    • 2.11.3 NeoReach Influencer Marketing Platform Product and Solutions
    • 2.11.4 NeoReach Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 NeoReach Recent Developments and Future Plans
  • 2.12 Onalytica
    • 2.12.1 Onalytica Details
    • 2.12.2 Onalytica Major Business
    • 2.12.3 Onalytica Influencer Marketing Platform Product and Solutions
    • 2.12.4 Onalytica Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 Onalytica Recent Developments and Future Plans
  • 2.13 Julius Works
    • 2.13.1 Julius Works Details
    • 2.13.2 Julius Works Major Business
    • 2.13.3 Julius Works Influencer Marketing Platform Product and Solutions
    • 2.13.4 Julius Works Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.13.5 Julius Works Recent Developments and Future Plans
  • 2.14 Klear (Meltwater)
    • 2.14.1 Klear (Meltwater) Details
    • 2.14.2 Klear (Meltwater) Major Business
    • 2.14.3 Klear (Meltwater) Influencer Marketing Platform Product and Solutions
    • 2.14.4 Klear (Meltwater) Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.14.5 Klear (Meltwater) Recent Developments and Future Plans
  • 2.15 Lefty
    • 2.15.1 Lefty Details
    • 2.15.2 Lefty Major Business
    • 2.15.3 Lefty Influencer Marketing Platform Product and Solutions
    • 2.15.4 Lefty Influencer Marketing Platform Revenue, Gross Margin and Market Share (2019-2024)
    • 2.15.5 Lefty Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Influencer Marketing Platform Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of Influencer Marketing Platform by Company Revenue
    • 3.2.2 Top 3 Influencer Marketing Platform Players Market Share in 2023
    • 3.2.3 Top 6 Influencer Marketing Platform Players Market Share in 2023
  • 3.3 Influencer Marketing Platform Market: Overall Company Footprint Analysis
    • 3.3.1 Influencer Marketing Platform Market: Region Footprint
    • 3.3.2 Influencer Marketing Platform Market: Company Product Type Footprint
    • 3.3.3 Influencer Marketing Platform Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Influencer Marketing Platform Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global Influencer Marketing Platform Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global Influencer Marketing Platform Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global Influencer Marketing Platform Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America Influencer Marketing Platform Consumption Value by Type (2019-2030)
  • 6.2 North America Influencer Marketing Platform Market Size by Application (2019-2030)
  • 6.3 North America Influencer Marketing Platform Market Size by Country
    • 6.3.1 North America Influencer Marketing Platform Consumption Value by Country (2019-2030)
    • 6.3.2 United States Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 6.3.3 Canada Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico Influencer Marketing Platform Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe Influencer Marketing Platform Consumption Value by Type (2019-2030)
  • 7.2 Europe Influencer Marketing Platform Consumption Value by Application (2019-2030)
  • 7.3 Europe Influencer Marketing Platform Market Size by Country
    • 7.3.1 Europe Influencer Marketing Platform Consumption Value by Country (2019-2030)
    • 7.3.2 Germany Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 7.3.3 France Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 7.3.5 Russia Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 7.3.6 Italy Influencer Marketing Platform Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific Influencer Marketing Platform Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific Influencer Marketing Platform Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific Influencer Marketing Platform Market Size by Region
    • 8.3.1 Asia-Pacific Influencer Marketing Platform Consumption Value by Region (2019-2030)
    • 8.3.2 China Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 8.3.3 Japan Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 8.3.5 India Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 8.3.7 Australia Influencer Marketing Platform Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America Influencer Marketing Platform Consumption Value by Type (2019-2030)
  • 9.2 South America Influencer Marketing Platform Consumption Value by Application (2019-2030)
  • 9.3 South America Influencer Marketing Platform Market Size by Country
    • 9.3.1 South America Influencer Marketing Platform Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina Influencer Marketing Platform Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa Influencer Marketing Platform Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa Influencer Marketing Platform Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa Influencer Marketing Platform Market Size by Country
    • 10.3.1 Middle East & Africa Influencer Marketing Platform Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia Influencer Marketing Platform Market Size and Forecast (2019-2030)
    • 10.3.4 UAE Influencer Marketing Platform Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 Influencer Marketing Platform Market Drivers
  • 11.2 Influencer Marketing Platform Market Restraints
  • 11.3 Influencer Marketing Platform Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Influencer Marketing Platform Industry Chain
  • 12.2 Influencer Marketing Platform Upstream Analysis
  • 12.3 Influencer Marketing Platform Midstream Analysis
  • 12.4 Influencer Marketing Platform Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Influencer Marketing Platform. Industry analysis & Market Report on Influencer Marketing Platform is a syndicated market report, published as Global Influencer Marketing Platform Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Influencer Marketing Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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